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Tobacco in Kazakhstan

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    Report

  • 56 Pages
  • June 2025
  • Region: Kazakhstan
  • Euromonitor International
  • ID: 4192257
In 2024, Kazakhstan's tobacco market was shaped by tighter regulations, mounting economic pressures, and evolving consumer preferences. The most significant development was the complete ban on e-vapour products, which pushed the entire category into the illicit market and redirected some consumer demand towards heated tobacco. This shift spurred a resurgence in heated tobacco sales, following a two-year period of decline.

The Tobacco in Kazakhstan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be the new legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Cigarettes, Cigarettes (Illicit+Legal), Cigars, Cigarillos and Smoking Tobacco, E-Vapour Consumables (Illicit+Legal), Smokeless Tobacco, E-Vapour Products and Heated Tobacco.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Tobacco market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Tobacco in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retail developments
  • What next for tobacco?
OPERATING ENVIRONMENT
  • Legislation
  • Legislative overview
  • Summary 1 Legislation Summary at a Glance
  • Minimum legal smoking age
  • Smoking prevalence
  • Tar levels
  • Health warnings
  • Plain packaging
  • Advertising and sponsorship
  • Point-of-sale display bans
  • Smoking in public places
  • Low ignition propensity (LIP) cigarette regulation
  • Flavoured tobacco product ban
  • Reduced harm
  • Vapour products
PRODUCTION/IMPORTS/EXPORTS
MARKET INDICATORS
  • Table 1 Number of Adult Smokers by Gender 2019-2024
MARKET DATA
  • Table 2 Sales of Tobacco by Category: Volume 2019-2024
  • Table 3 Sales of Tobacco by Category: Value 2019-2024
  • Table 4 Sales of Tobacco by Category: % Volume Growth 2019-2024
  • Table 5 Sales of Tobacco by Category: % Value Growth 2019-2024
  • Table 6 Forecast Sales of Tobacco by Category: Volume 2024-2029
  • Table 7 Forecast Sales of Tobacco by Category: Value 2024-2029
  • Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2024-2029
  • Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 2 Research Sources
CIGARETTES IN KAZAKHSTANKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Cigarettes see continued decline in demand, as consumers shift towards nicotine alternatives
  • JTI holds lead while KT&G sees dynamic performance
  • Traditional grocers still dominate, but modern trade gains ground
PROSPECTS AND OPPORTUNITIES
  • Capsule cigarettes to lead innovation in declining market
  • Price shifts to drive upgrading and expansion of illicit trade
  • Flavour innovation will help brands stand out in a declining market
TAXATION AND PRICING
  • Taxation rates
  • Average cigarette pack price breakdown
  • Summary 3 Average Cigarette Pack Price Breakdown: Brand Examples
CATEGORY DATA
  • Table 10 Sales of Cigarettes: Volume 2019-2024
  • Table 11 Sales of Cigarettes by Category: Value 2019-2024
  • Table 12 Sales of Cigarettes: % Volume Growth 2019-2024
  • Table 13 Sales of Cigarettes by Category: % Value Growth 2019-2024
  • Table 14 Sales of Cigarettes by Blend: % Volume 2019-2024
  • Table 15 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2019-2024
  • Table 16 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2019-2024
  • Table 17 Sales of Cigarettes by Pack Size: % Volume 2019-2024
  • Table 18 Sales of Cigarettes by Price Band: % Volume 2019-2024
  • Table 19 NBO Company Shares of Cigarettes: % Volume 2020-2024
  • Table 20 LBN Brand Shares of Cigarettes: % Volume 2021-2024
  • Table 21 Sales of Cigarettes by Distribution Format: % Volume 2019-2024
  • Table 22 Illicit Trade Estimate of Cigarettes: Volume 2019-2024
  • Table 23 Forecast Sales of Cigarettes: Volume 2024-2029
  • Table 24 Forecast Sales of Cigarettes by Category: Value 2024-2029
  • Table 25 Forecast Sales of Cigarettes: % Volume Growth 2024-2029
  • Table 26 Forecast Sales of Cigarettes by Category: % Value Growth 2024-2029
  • Table 27 Forecast Sales of Cigarettes by Blend: % Volume 2024-2029
  • Table 28 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2024-2029
  • Table 29 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2024-2029
  • Table 30 Forecast Sales of Cigarettes by Pack Size: % Volume 2024-2029
  • Table 31 Forecast Sales of Cigarettes by Price Band: % Volume 2024-2029
CIGARS, CIGARILLOS AND SMOKING TOBACCO IN KAZAKHSTANKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Cigars face ongoing decline while fine cut tobacco gains traction
  • Dannemann El Noble Cigarro leads cigars and cigarillos while Mac Baren dominates smoking tobacco
  • Food/drink/tobacco specialists dominate cigar, cigarillo and smoking tobacco sales
PROSPECTS AND OPPORTUNITIES
  • Mixed outlook for cigars, cigarillos and smoking tobacco
  • Hookah smoking remains widespread despite ban
  • Limited innovation expected in niche tobacco categories
CATEGORY DATA
  • Table 32 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2019-2024
  • Table 33 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2019-2024
  • Table 34 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2019-2024
  • Table 35 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2019-2024
  • Table 36 Sales of Cigars by Size: % Volume 2019-2024
  • Table 37 Sales of Cigarillos by Price Platform 2019-2024
  • Table 38 NBO Company Shares of Cigars and Cigarillos: % Volume 2020-2024
  • Table 39 LBN Brand Shares of Cigars and Cigarillos: % Volume 2021-2024
  • Table 40 NBO Company Shares of Cigars: % Volume 2020-2024
  • Table 41 LBN Brand Shares of Cigars: % Volume 2021-2024
  • Table 42 NBO Company Shares of Cigarillos: % Volume 2020-2024
  • Table 43 LBN Brand Shares of Cigarillos: % Volume 2021-2024
  • Table 44 NBO Company Shares of Smoking Tobacco: % Volume 2020-2024
  • Table 45 LBN Brand Shares of Smoking Tobacco: % Volume 2021-2024
  • Table 46 NBO Company Shares of Pipe Tobacco: % Volume 2020-2024
  • Table 47 LBN Brand Shares of Pipe Tobacco: % Volume 2021-2024
  • Table 48 NBO Company Shares of Fine Cut Tobacco: % Volume 2020-2024
  • Table 49 LBN Brand Shares of Fine Cut Tobacco: % Volume 2021-2024
  • Table 50 Distribution of Cigars and Cigarillos by Format: % Volume 2019-2024
  • Table 51 Distribution of Smoking Tobacco by Format: % Volume 2019-2024
  • Table 52 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2024-2029
  • Table 53 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2024-2029
  • Table 54 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2024-2029
  • Table 55 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2024-2029
SMOKELESS TOBACCO, E-VAPOUR PRODUCTS AND HEATED TOBACCO IN KAZAKHSTANKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Heated tobacco rebounds as e-vapour ban reshapes the market
  • Philip Morris dominates heated tobacco while Shenzhen HQD Technology leads collapsing e-vapour category
  • Heated tobacco sees retail diversification
PROSPECTS AND OPPORTUNITIES
  • Heated tobacco set to drive growth as e-vapour moves underground
  • Philip Morris poised to maintain leadership in heated tobacco
  • Innovation to drive consumer loyalty in heated tobacco
CATEGORY INDICATORS
  • Table 56 Number of Adult Vapers 2019-2024
CATEGORY DATA
  • Table 57 Sales of Smokeless Tobacco by Category: Volume 2019-2024
  • Table 58 Sales of Smokeless Tobacco by Category: % Volume Growth 2019-2024
  • Table 59 Sales of E-Vapour Products by Category: Volume 2019-2024
  • Table 60 Sales of E-Vapour Products by Category: % Volume Growth 2019-2024
  • Table 61 Sales of Tobacco Heating Devices: Volume 2019-2024
  • Table 62 Sales of Tobacco Heating Devices: % Volume Growth 2019-2024
  • Table 63 Sales of Heated Tobacco: Volume 2019-2024
  • Table 64 Sales of Heated Tobacco: % Volume Growth 2019-2024
  • Table 65 Sales of Tobacco Free Oral Nicotine: Volume 2019-2024
  • Table 66 Sales of Tobacco Free Oral Nicotine: % Volume Growth 2019-2024
  • Table 67 Sales of Tobacco Free Oral Nicotine by Category: Value 2019-2024
  • Table 68 Sales of Tobacco Free Oral Nicotine: % Value Growth 2019-2024
  • Table 69 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2019-2024
  • Table 70 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2019-2024
  • Table 71 Sales of E-Liquids by Nicotine Strength: % Value 2021-2024
  • Table 72 NBO Company Shares of Smokeless Tobacco: % Volume 2020-2024
  • Table 73 LBN Brand Shares of Smokeless Tobacco: % Volume 2021-2024
  • Table 74 NBO Company Shares of E-Vapour Products: % Value 2020-2024
  • Table 75 LBN Brand Shares of E-Vapour Products: % Value 2021-2024
  • Table 76 NBO Company Shares of Tobacco Heating Devices: % Volume 2020-2024
  • Table 77 LBN Brand Shares of Tobacco Heating Devices: % Volume 2021-2024
  • Table 78 NBO Company Shares of Heated Tobacco: % Volume 2020-2024
  • Table 79 LBN Brand Shares of Heated Tobacco: % Volume 2021-2024
  • Table 80 NBO Company Shares of Tobacco Free Oral Nicotine: % Volume 2020-2024
  • Table 81 LBN Brand Shares of Tobacco Free Oral Nicotine: % Volume 2021-2024
  • Table 82 Distribution of Smokeless Tobacco by Format: % Volume 2019-2024
  • Table 83 Distribution of E-Vapour Products by Format: % Value 2019-2024
  • Table 84 Distribution of Tobacco Heating Devices by Format: % Volume 2019-2024
  • Table 85 Distribution of Heated Tobacco by Format: % Volume 2019-2024
  • Table 86 Forecast Sales of Smokeless Tobacco by Category: Volume 2024-2029
  • Table 87 Forecast Sales of Smokeless Tobacco by Category: % Volume Growth 2024-2029
  • Table 88 Forecast Sales of E-Vapour Products by Category: Volume 2024-2029
  • Table 89 Forecast Sales of E-Vapour Products by Category: % Volume Growth 2024-2029
  • Table 90 Forecast Sales of Tobacco Heating Devices: Volume 2024-2029
  • Table 91 Forecast Sales of Tobacco Heating Devices: % Volume Growth 2024-2029
  • Table 92 Forecast Sales of Heated Tobacco: Volume 2024-2029
  • Table 93 Forecast Sales of Heated Tobacco: % Volume Growth 2024-2029
  • Table 94 Forecast Sales of Tobacco Free Oral Nicotine: Volume 2024-2029
  • Table 95 Forecast Sales of Tobacco Free Oral Nicotine: % Volume Growth 2024-2029
  • Table 96 Forecast Sales of Tobacco Free Oral Nicotine by Category: Value 2024-2029
  • Table 97 Forecast Sales of Tobacco Free Oral Nicotine by Category: % Value Growth 2024-2029
  • Table 98 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2024-2029
  • Table 99 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2024-2029