Tissue and Hygiene in Uruguay - Research and Markets

One of the main themes in the tissue and hygiene market in Uruguay in 2022 was that sales did not reflect the real dynamics of the local scene. In many cases retail sales of tissue and hygiene fell although consumption was on the rise. In some categories sales grew but remained below real consumption growth rates, while in others consumption fell at lower levels than was reflected in retailers.

The analyst's Tissue and Hygiene in Uruguay report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage:

Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.

Data coverage:

Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Tissue and Hygiene market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

TISSUE AND HYGIENE IN URUGUAY

EXECUTIVE SUMMARY

Tissue and hygiene in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for tissue and hygiene?

MARKET INDICATORS

Table 1 Birth Rates 2017-2022
Table 2 Infant Population 2017-2022
Table 3 Female Population by Age 2017-2022
Table 4 Total Population by Age 2017-2022
Table 5 Households 2017-2022
Table 6 Forecast Infant Population 2022-2027
Table 7 Forecast Female Population by Age 2022-2027
Table 8 Forecast Total Population by Age 2022-2027
Table 9 Forecast Households 2022-2027

MARKET DATA

Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2018-2022
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2019-2022
Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2017-2022
Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2017-2022
Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2022
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2022-2027
Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2022-2027

DISCLAIMER

SOURCES

Summary 1 Research Sources

SANITARY PROTECTION IN URUGUAYKEY DATA FINDINGS

2022 DEVELOPMENTS

Sanitary protection consolidates recovery in 2022 as society reopens
Towels and pantyliners account for the bulk of volume and value sales
Three multinationals contend for category leadership

PROSPECTS AND OPPORTUNITIES

Women prioritise care of their skin and intimate parts
Menstrual cups and organic tampons remain niche and limited to high-income eco-conscious women
Industry players capture the attention of younger generations through a greater focus on innovation

CATEGORY DATA

Table 19 Retail Sales of Sanitary Protection by Category: Value 2017-2022
Table 20 Retail Sales of Sanitary Protection by Category: % Value Growth 2017-2022
Table 21 NBO Company Shares of Retail Sanitary Protection: % Value 2018-2022
Table 22 LBN Brand Shares of Retail Sanitary Protection: % Value 2019-2022
Table 23 Forecast Retail Sales of Sanitary Protection by Category: Value 2022-2027
Table 24 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2022-2027

NAPPIES/DIAPERS/PANTS IN URUGUAYKEY DATA FINDINGS

2022 DEVELOPMENTS

Ongoing decline in the consumer base as the birth rate falls for another year
Skin care claims prove attractive to parents
Chilean player CMPC benefits from the long-standing presence of its local subsidiary

PROSPECTS AND OPPORTUNITIES

Changes in attitude and outlook pose additional constraints to category sales over the forecast period
Increased hygiene habits slightly offset ongoing declining sales
Hypermarkets and retail e-commerce attract more consumers

CATEGORY DATA

Table 25 Retail Sales of Nappies/Diapers/Pants by Category: Value 2017-2022
Table 26 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2017-2022
Table 27 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2018-2022
Table 28 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2019-2022
Table 29 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2022-2027
Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2022-2027

RETAIL ADULT INCONTINENCE IN URUGUAYKEY DATA FINDINGS

2022 DEVELOPMENTS

Overall growth boosted by growing sales of light adult incontinence
Moderate/heavy adult incontinence remains the largest category in retail adult incontinence
Cotidian (CMPC) retains the lead but faces growing competition from Kimberly-Clark and Ricardo Piffaretti

PROSPECTS AND OPPORTUNITIES

Ageing population guarantees a larger consumer base for retail adult incontinence over the forecast period
Lifestyles and the ageing population also trigger demand
Skin care a top priority in retail adult incontinence

CATEGORY DATA

Table 31 Sales of Retail Adult Incontinence by Category: Value 2017-2022
Table 32 Sales of Retail Adult Incontinence by Category: % Value Growth 2017-2022
Table 33 NBO Company Shares of Retail Adult Incontinence: % Value 2018-2022
Table 34 LBN Brand Shares of Retail Adult Incontinence: % Value 2019-2022
Table 35 Forecast Sales of Retail Adult Incontinence by Category: Value 2022-2027
Table 36 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2022-2027

WIPES IN URUGUAYKEY DATA FINDINGS

2022 DEVELOPMENTS

Reduction in COVID-19 contagion spurs use of make-up and facial cleansing wipes
Contraction in the country’s birth rate negatively impacts the wipes category
Despite losing some importance, baby wipes brands lead the category

PROSPECTS AND OPPORTUNITIES

The lower number of births reduces demand for wipes
The ongoing pursuit of hygiene supports general purpose wipes
Recessionary periods have the potential to be a major constraint to category growth

CATEGORY DATA

Table 37 Retail Sales of Wipes by Category: Value 2017-2022
Table 38 Retail Sales of Wipes by Category: % Value Growth 2017-2022
Table 39 NBO Company Shares of Retail Wipes: % Value 2018-2022
Table 40 LBN Brand Shares of Retail Wipes: % Value 2019-2022
Table 41 Forecast Retail Sales of Wipes by Category: Value 2022-2027
Table 42 Forecast Retail Sales of Wipes by Category: % Value Growth 2022-2027

RETAIL TISSUE IN URUGUAYKEY DATA FINDINGS

2022 DEVELOPMENTS

Second consecutive annual fall for retail tissue sales in 2022
Informal retailing through smuggling intensifies the decline of legitimate retail sales
Growing competition between CMPC’s brands as consumers seek out lower prices

PROSPECTS AND OPPORTUNITIES

Upwards trend for the forecast period thanks to the home working trend that started during the pandemic
Hypermarkets benefits from convenience, discounting and regular price promotions as consumers seek out bargains
Private label products gain shelf space thanks to developments in hypermarkets

CATEGORY DATA

Table 43 Retail Sales of Tissue by Category: Value 2017-2022
Table 44 Retail Sales of Tissue by Category: % Value Growth 2017-2022
Table 45 NBO Company Shares of Retail Tissue: % Value 2018-2022
Table 46 LBN Brand Shares of Retail Tissue: % Value 2019-2022
Table 47 Forecast Retail Sales of Tissue by Category: Value 2022-2027
Table 48 Forecast Retail Sales of Tissue by Category: % Value Growth 2022-2027

AWAY-FROM-HOME TISSUE AND HYGIENE IN URUGUAYKEY DATA FINDINGS

2022 DEVELOPMENTS

Full recovery of AFH tissue in 2022 as consumer foodservice reopens and tourists return
Stable demand for AFH hygiene products
The ubiquitous Softys Uruguay leads in AFH tissue and hygiene

PROSPECTS AND OPPORTUNITIES

Migration from AFH to home consumption stems from ongoing working from home trend
The fastest growing cohort of people aged over 65 drive AFH hygiene sales
Eco-friendly opportunities in high-end AFH premises likely over the forecast period

CATEGORY DATA

Table 49 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2017-2022
Table 50 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2017-2022
Table 51 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2017-2022
Table 52 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2022
Table 53 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: Value 2022-2027
Table 54 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: % Value Growth 2022-2027