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Hot Drinks in Kenya

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    Report

  • 34 Pages
  • December 2025
  • Region: Kenya
  • Euromonitor International
  • ID: 4192265
Retail value sales of hot drinks in Kenya continued to grow in 2025. Tea remained the leading category overall, but coffee recorded the fastest growth, supported by its position as a relatively immature category with scope for expansion. Within tea, black tea maintained its clear lead in both value and volume terms, while instant coffee dominated sales in coffee, with standard fresh ground coffee remaining a much smaller niche.

This Hot Drinks in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Coffee, Other Hot Drinks, Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Hot Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Tea remains Kenya’s most popular hot drink
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Population growth and urbanisation underpin rising demand for hot drinks
  • Downtrading amid rising price sensitivity
  • New products shape market expansion
WHAT’S NEXT?
  • Growth fuelled by rising disposable incomes, urbanisation and population growth
  • Enhanced product visibility and availability via e-commerce and modernisation of the retail landscape
  • Promotion of green value chains and regenerative agriculture
COMPETITIVE LANDSCAPE
  • Kenya Tea Packers maintains its leading position in 2025
  • Smaller players gaining traction with innovative products and aggressive marketing strategies
CHANNELS
  • Consumers value the pricing and convenience of supermarkets
  • Growing number of e-commerce platforms drives online sales
  • Foodservice vs retail split
MARKET DATA
  • Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2020-2025
  • Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2020-2025
  • Table 3 Retail Sales of Hot Drinks by Category: Volume 2020-2025
  • Table 4 Retail Sales of Hot Drinks by Category: Value 2020-2025
  • Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2020-2025
  • Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2020-2025
  • Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2020-2025
  • Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2020-2025
  • Table 9 Total Sales of Hot Drinks by Category: Total Volume 2020-2025
  • Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2020-2025
  • Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2021-2025
  • Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2022-2025
  • Table 13 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2020-2025
  • Table 14 Retail Distribution of Hot Drinks by Format: % Volume 2020-2025
  • Table 15 Retail Distribution of Hot Drinks by Format and Category: % Volume 2025
  • Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2025-2030
  • Table 17 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2025-2030
  • Table 18 Forecast Retail Sales of Hot Drinks by Category: Volume 2025-2030
  • Table 19 Forecast Retail Sales of Hot Drinks by Category: Value 2025-2030
  • Table 20 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2025-2030
  • Table 21 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2025-2030
  • Table 22 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2025-2030
  • Table 23 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2025-2030
  • Table 24 Forecast Total Sales of Hot Drinks by Category: Total Volume 2025-2030
  • Table 25 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2025-2030
COUNTRY REPORTS
SOURCES
  • Summary 1 Research Sources
COFFEE IN KENYAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Rising interest in coffee
INDUSTRY PERFORMANCE
  • Emerging coffee culture in Kenya supported by promotional campaigns
  • Instant coffee benefits from its low cost and convenience
WHAT’S NEXT?
  • Developing coffee culture supports future growth
  • Technological advancements ensure enhanced innovation
  • More sustainable practices anticipated
COMPETITIVE LANDSCAPE
  • Nestlé Foods Kenya Ltd leads thanks to its strong position in instant coffee
  • C Dorman has a commanding lead in fresh coffee
CHANNELS
  • Supermarkets retain their lead
  • Consumers value the convenience of e-commerce
CATEGORY DATA
  • Table 26 Retail Sales of Coffee by Category: Volume 2020-2025
  • Table 27 Retail Sales of Coffee by Category: Value 2020-2025
  • Table 28 Retail Sales of Coffee by Category: % Volume Growth 2020-2025
  • Table 29 Retail Sales of Coffee by Category: % Value Growth 2020-2025
  • Table 30 NBO Company Shares of Coffee: % Retail Value 2021-2025
  • Table 31 LBN Brand Shares of Coffee: % Retail Value 2022-2025
  • Table 32 Forecast Retail Sales of Coffee by Category: Volume 2025-2030
  • Table 33 Forecast Retail Sales of Coffee by Category: Value 2025-2030
  • Table 34 Forecast Retail Sales of Coffee by Category: % Volume Growth 2025-2030
  • Table 35 Forecast Retail Sales of Coffee by Category: % Value Growth 2025-2030
COUNTRY REPORTSTEA IN KENYAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Tea remains Kenya’s most popular hot drink
INDUSTRY PERFORMANCE
  • Black tea is culturally entrenched in Kenya
  • Instant tea sees strong growth, albeit from a low base
WHAT’S NEXT?
  • Tea’s health and wellness benefits support continued growth
  • Further development of tea offering though technological advancements
  • Sustainable agricultural practices
COMPETITIVE LANDSCAPE
  • Ketepa maintains its commanding lead in 2025
CHANNELS
  • Supermarkets remains the leading channel in tea
  • Dynamic e-commerce
CATEGORY DATA
  • Table 36 Retail Sales of Tea by Category: Volume 2020-2025
  • Table 37 Retail Sales of Tea by Category: Value 2020-2025
  • Table 38 Retail Sales of Tea by Category: % Volume Growth 2020-2025
  • Table 39 Retail Sales of Tea by Category: % Value Growth 2020-2025
  • Table 40 NBO Company Shares of Tea: % Retail Value 2021-2025
  • Table 41 LBN Brand Shares of Tea: % Retail Value 2022-2025
  • Table 42 Forecast Retail Sales of Tea by Category: Volume 2025-2030
  • Table 43 Forecast Retail Sales of Tea by Category: Value 2025-2030
  • Table 44 Forecast Retail Sales of Tea by Category: % Volume Growth 2025-2030
  • Table 45 Forecast Retail Sales of Tea by Category: % Value Growth 2025-2030
COUNTRY REPORTSOTHER HOT DRINKS IN KENYAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Other hot drinks continue their upward trajectory
INDUSTRY PERFORMANCE
  • Health and wellness trend and innovation drive growth of malt-based drinks
  • Convenient chocolate-based flavoured powder drinks
WHAT’S NEXT?
  • Promising outlook for other hot drinks
  • Technological advances in production process
  • Health and wellness and sustainability: growing complementary trends
COMPETITIVE LANDSCAPE
  • Nestlé Foods Kenya leads thanks to its longstanding presence
  • Cadbury Kenya offers a wide range of hot drink options tailored to diverse consumer preferences
CHANNELS
  • Supermarkets attract consumers with frequent price promotions
  • Convenient e-commerce is the most dynamic distribution channel
CATEGORY DATA
  • Table 46 Retail Sales of Other Hot Drinks by Category: Volume 2020-2025
  • Table 47 Retail Sales of Other Hot Drinks by Category: Value 2020-2025
  • Table 48 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2020-2025
  • Table 49 Retail Sales of Other Hot Drinks by Category: % Value Growth 2020-2025
  • Table 50 NBO Company Shares of Other Hot Drinks: % Retail Value 2021-2025
  • Table 51 LBN Brand Shares of Other Hot Drinks: % Retail Value 2022-2025
  • Table 52 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2025-2030
  • Table 53 Forecast Retail Sales of Other Hot Drinks by Category: Value 2025-2030
  • Table 54 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2025-2030
  • Table 55 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2025-2030
COUNTRY REPORTS