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Hot Drinks in Kenya

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    Report

  • 34 Pages
  • January 2024
  • Region: Kenya
  • Euromonitor International
  • ID: 4192265
Hot drinks in Kenya showed a solid performance in 2023, with growth in total volume sales surpassing that recorded in 2022. This improvement was primarily driven by buoyant demand in tea, by far the largest of the three main categories, though coffee and other hot drinks also saw off- and on-trade volume sales increase. Along with population growth and traditional consumption habits, favourable socioeconomic trends supported the positive development of the market.

The Hot Drinks in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Coffee, Other Hot Drinks, Tea.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Hot Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

HOT DRINKS IN KENYA
EXECUTIVE SUMMARY
  • Hot drinks in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments.
  • Foodservice vs retail split
  • What next for hot drinks?
MARKET DATA
  • Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2018-2023
  • Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2018-2023
  • Table 3 Retail Sales of Hot Drinks by Category: Volume 2018-2023
  • Table 4 Retail Sales of Hot Drinks by Category: Value 2018-2023
  • Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2018-2023
  • Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2018-2023
  • Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2018-2023
  • Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2018-2023
  • Table 9 Total Sales of Hot Drinks by Category: Total Volume 2018-2023
  • Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2018-2023
  • Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2019-2023
  • Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2020-2023
  • Table 13 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2018-2023
  • Table 14 Retail Distribution of Hot Drinks by Format: % Volume 2018-2023
  • Table 15 Retail Distribution of Hot Drinks by Format and Category: % Volume 2023
  • Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2023-2028
  • Table 17 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2023-2028
  • Table 18 Forecast Retail Sales of Hot Drinks by Category: Volume 2023-2028
  • Table 19 Forecast Retail Sales of Hot Drinks by Category: Value 2023-2028
  • Table 20 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2023-2028
  • Table 21 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2023-2028
  • Table 22 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2023-2028
  • Table 23 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2023-2028
  • Table 24 Forecast Total Sales of Hot Drinks by Category: Total Volume 2023-2028
  • Table 25 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
COFFEE IN KENYAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Favourable socioeconomic conditions boost coffee consumption
  • Interest in fresh coffee increases as consumers develop more discerning tastes
  • Demand for instant coffee mixes continues to rise
PROSPECTS AND OPPORTUNITIES
  • Robust growth in off- and on-trade volume sales projected
  • Health and environmental concerns will continue to boost demand for organic coffee
  • Increasing consumer sophistication expected to stimulate innovation
CATEGORY DATA
  • Table 26 Retail Sales of Coffee by Category: Volume 2018-2023
  • Table 27 Retail Sales of Coffee by Category: Value 2018-2023
  • Table 28 Retail Sales of Coffee by Category: % Volume Growth 2018-2023
  • Table 29 Retail Sales of Coffee by Category: % Value Growth 2018-2023
  • Table 30 NBO Company Shares of Coffee: % Retail Value 2019-2023
  • Table 31 LBN Brand Shares of Coffee: % Retail Value 2020-2023
  • Table 32 Forecast Retail Sales of Coffee by Category: Volume 2023-2028
  • Table 33 Forecast Retail Sales of Coffee by Category: Value 2023-2028
  • Table 34 Forecast Retail Sales of Coffee by Category: % Volume Growth 2023-2028
  • Table 35 Forecast Retail Sales of Coffee by Category: % Value Growth 2023-2028
TEA IN KENYAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Tea bags increasingly favoured over loose tea
  • Fruit/herbal tea consumption bolstered by rising health-consciousness
  • Gold Crown Beverages remains one of Kenya’s best performing tea producers
PROSPECTS AND OPPORTUNITIES
  • Preventive health trend will continue to broaden appeal of green tea
  • Sasini set to adopt solar power for its tea estates in Kenya
  • Further distribution gains projected for e-commerce
CATEGORY DATA
  • Table 36 Retail Sales of Tea by Category: Volume 2018-2023
  • Table 37 Retail Sales of Tea by Category: Value 2018-2023
  • Table 38 Retail Sales of Tea by Category: % Volume Growth 2018-2023
  • Table 39 Retail Sales of Tea by Category: % Value Growth 2018-2023
  • Table 40 NBO Company Shares of Tea: % Retail Value 2019-2023
  • Table 41 LBN Brand Shares of Tea: % Retail Value 2020-2023
  • Table 42 Forecast Retail Sales of Tea by Category: Volume 2023-2028
  • Table 43 Forecast Retail Sales of Tea by Category: Value 2023-2028
  • Table 44 Forecast Retail Sales of Tea by Category: % Volume Growth 2023-2028
  • Table 45 Forecast Retail Sales of Tea by Category: % Value Growth 2023-2028
OTHER HOT DRINKS IN KENYAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Chocolate-based flavoured powder drinks grows fastest in retail volume terms
  • Rising health-consciousness continues to shape consumer preferences
  • Leading brands focus retail promotional activities on supermarkets and e-commerce
PROSPECTS AND OPPORTUNITIES
  • Health concerns and inflationary pressures expected to weaken demand
  • Chocolate-based flavoured powder drinks set to show the most resilient performance
  • Development of healthy alternatives will be a priority for manufacturers
CATEGORY DATA
  • Table 46 Retail Sales of Other Hot Drinks by Category: Volume 2018-2023
  • Table 47 Retail Sales of Other Hot Drinks by Category: Value 2018-2023
  • Table 48 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2018-2023
  • Table 49 Retail Sales of Other Hot Drinks by Category: % Value Growth 2018-2023
  • Table 50 NBO Company Shares of Other Hot Drinks: % Retail Value 2019-2023
  • Table 51 LBN Brand Shares of Other Hot Drinks: % Retail Value 2020-2023
  • Table 52 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2023-2028
  • Table 53 Forecast Retail Sales of Other Hot Drinks by Category: Value 2023-2028
  • Table 54 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2023-2028
  • Table 55 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2023-2028