The Coffee in Asia Pacific global briefing offers an insight into to the size and shape of the Hot Drinks market, highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues and white spaces. It identifies the leading companies and brands, offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change and criteria for success. The analysis can focus on both retail and foodservice.
Product coverage: Coffee, Other Hot Drinks, Tea.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Hot Drinks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Despite having the lowest spend per consumer, Asia Pacific is the third largest contributor to the global coffee market. Driven by its large population and rising middle class, factors driving growth in Asia Pacific are different from those in North America and Western Europe.
Coffee sales in Asia Pacific ranked third despite low consumer spend
Asia Pacific is the third largest coffee market globally, after Western Europe and North America despite its low spend per capita. In 2016, each consumer in Asia Pacific spends just USD4 on coffee, a fraction of the USD42 and USD38 spent by their counterparts in Western Europe and North America, respectively. Despite this, Asia Pacific is still a significant region, contributing as much as North America in global retail value sales.
Japan leads in Asia Pacific but significant growth is seen in Southeast Asian markets
Accounting for 30% of coffee sales within Asia Pacific in 2016, Japan is the leading coffee market. With the market’s maturity, however, growth in the region comes largely from Indonesia and the Philippines. Unlike Japan where consumption is driven by high-value products, consumption in Southeast Asian markets is driven by affordable products.
Coffee is highly consolidated in Asia Pacific
The coffee industry in Asia Pacific is highly consolidated. Private label has little presence. In leading markets, such as Japan, Indonesia and South Korea, the top five players command over 60% value share.
Traditional grocery retailers is the preferred channel in emerging markets
With the exception of China and Malaysia, where modern grocery retailers account for over 70% of coffee sales, traditional stores is an extremely important channel for the distribution of coffee in Asia Pacific. The importance of traditional stores is especially evident in key markets such as Indonesia and the Philippines.