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Surface Care in Taiwan

  • ID: 4192273
  • Report
  • Region: Taiwan
  • 17 pages
  • Euromonitor International
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Thanks to the country’s subtropical weather, consumers pay more attention to maintaining hygiene in the home, leading to almost all surface care subcategories registering positive volume and value growth in 2018. Bathroom cleaners, kitchen cleaners, floor cleaners and drain openers are four key focuses for many surface care brands, resulting in top players successively launching diversified formats to appeal to consumers with various demands.

The Surface Care in Taiwan market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Home Care Disinfectants, Home Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Surface Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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SURFACE CARE IN TAIWAN

List of Contents and Tables
Headlines
Prospects
Almost All Surface Care Subcategories Post Postive Growth
Home Care Wipes Registers Faster Growth Than Surface Care Excluding Wipes
Consumers Have Become More Environmentally Aware When Choosing Surface Care Products
Competitive Landscape
SC Johnson & Son Taiwan Ltd Maintains Lead in Surface Care
Domestic Brands Catching Up With Differentiated Product Focus
More Natural Direction in Surface Care Might Bring More New Players To Compete
Category Data
Table 1 Sales of Surface Care by Category: Value 2013-2018
Table 2 Sales of Surface Care by Category: % Value Growth 2013-2018
Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2013-2018
Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Surface Care: % Value 2014-2018
Table 6 LBN Brand Shares of Surface Care: % Value 2015-2018
Table 7 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2014-2018
Table 8 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2015-2018
Table 9 Forecast Sales of Surface Care by Category: Value 2018-2023
Table 10 Forecast Sales of Surface Care by Category: % Value Growth 2018-2023
Executive Summary
Faster Retail Value Growth in Home Care in 2018
More Focus on Eco-friendly Products
Unilever Leads Home Care for Another Year
Manufacturers Are Trying To Spur Higher Growth Through Innovation
Slightly Faster Growth Expected Over Forecast Period
Market Indicators
Table 11 Households 2013-2018
Market Data
Table 12 Sales of Home Care by Category: Value 2013-2018
Table 13 Sales of Home Care by Category: % Value Growth 2013-2018
Table 14 NBO Company Shares of Home Care: % Value 2014-2018
Table 15 LBN Brand Shares of Home Care: % Value 2015-2018
Table 16 Penetration of Private Label in Home Care by Category: % Value 2013-2018
Table 17 Distribution of Home Care by Format: % Value 2013-2018
Table 18 Distribution of Home Care by Format and Category: % Value 2018
Table 19 Forecast Sales of Home Care by Category: Value 2018-2023
Table 20 Forecast Sales of Home Care by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
Note: Product cover images may vary from those shown
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