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Surface Care in Taiwan

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    Report

  • 21 Pages
  • March 2022
  • Region: Taiwan
  • Euromonitor International
  • ID: 4192273
Since the major COVID-19 outbreak in May 2021, Taiwanese consumers have shifted some attention to home care disinfectants; however, the top four categories remain bathroom cleaners, kitchen cleaners, floor cleaners and drain openers. Manufacturers and retailers have continued to launch different variants and formats to appeal to more consumers with diversified demands in a subtropical climate.

This 'Surface Care in Taiwan market' report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Home Care Disinfectants, Home Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Surface Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

The analyst has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, the analyst has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of Contents

KEY DATA FINDINGS
2021 DEVELOPMENTS
  • Surface care records further growth due to rising hygiene concerns during the pandemic
  • Pandemic and intensified competition ensure dynamic growth of home care wipes
  • Rise of e-commerce amid the pandemic after May 2021
PROSPECTS AND OPPORTUNITIES
  • Continued growth with more stringent hygiene habits
  • Domestic brands endeavour to gain more traction in home care
  • Continued popularity of products with antibacterial features or integrating bicarbonate of soda
CATEGORY DATA
  • Table 1 Sales of Surface Care by Category: Value 2016-2021
  • Table 2 Sales of Surface Care by Category: % Value Growth 2016-2021
  • Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2016-2021
  • Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2016-2021
  • Table 5 NBO Company Shares of Surface Care: % Value 2017-2021
  • Table 6 LBN Brand Shares of Surface Care: % Value 2018-2021
  • Table 7 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2017-2021
  • Table 8 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2018-2021
  • Table 9 Forecast Sales of Surface Care by Category: Value 2021-2026
  • Table 10 Forecast Sales of Surface Care by Category: % Value Growth 2021-2026
  • CHART 1 Home Care Value Sales Growth Scenarios: 2019-2026
  • CHART 2 Home Care Impact of Drivers on Value Sales: 2019-2026
HOME CARE IN TAIWAN
EXECUTIVE SUMMARY
  • Home care in 2021: The big picture
  • 2021 key trends
  • Competitive landscape
  • Retailing developments
  • What next for home care?
MARKET INDICATORS
  • Table 11 Households 2016-2021
MARKET DATA
  • Table 12 Sales of Home Care by Category: Value 2016-2021
  • Table 13 Sales of Home Care by Category: % Value Growth 2016-2021
  • Table 14 NBO Company Shares of Home Care: % Value 2017-2021
  • Table 15 LBN Brand Shares of Home Care: % Value 2018-2021
  • Table 16 Penetration of Private Label in Home Care by Category: % Value 2016-2021
  • Table 17 Distribution of Home Care by Format: % Value 2016-2021
  • Table 18 Distribution of Home Care by Format and Category: % Value 2021
  • Table 19 Forecast Sales of Home Care by Category: Value 2021-2026
  • Table 20 Forecast Sales of Home Care by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
  • Summary 1 Research Sources