+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)

PRINTER FRIENDLY

Surface Care in Taiwan

  • ID: 4192273
  • Report
  • February 2021
  • Region: Taiwan
  • 23 pages
  • Euromonitor International
Surface care registered a very strong sales performance in Taiwan during 2020 as widespread fear of contagion at the peak of the COVID-19 pandemic motivated many consumers to spend more on products that they perceived could reduce their risk of exposure to the COVID-19 virus.

The Surface Care in Taiwan market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Home Care Disinfectants, Home Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Surface Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
KEY DATA FINDINGS

2020 IMPACT
  • Very strong sales growth in 2020 the result of increased hygiene concerns
  • Home care wipes sales take off as demand for disposable hygiene products booms
  • Consumer preference for ecologically sound products remains in effect
RECOVERY AND OPPORTUNITIES
  • A positive performance expected for service care after a brief period of decline
  • Local brands set to present stronger challenges to their international rivals
  • Ecological credentials expected to remain important during the forecast period
CATEGORY DATA
  • Table 1 Sales of Surface Care by Category: Value 2015-2020
  • Table 2 Sales of Surface Care by Category: % Value Growth 2015-2020
  • Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2015-2020
  • Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2015-2020
  • Table 5 NBO Company Shares of Surface Care: % Value 2016-2020
  • Table 6 LBN Brand Shares of Surface Care: % Value 2017-2020
  • Table 7 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2016-2020
  • Table 8 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2017-2020
  • Table 9 Forecast Sales of Surface Care by Category: Value 2020-2025
  • Table 10 Forecast Sales of Surface Care by Category: % Value Growth 2020-2025
EXECUTIVE SUMMARY
  • COVID-19 impact on home care
  • Company response
  • Retailing shift
  • What next for home care?
  • Chart 1 Home Care Value Sales Growth Scenarios: 2018-2025
  • Chart 2 Home Care Impact of Drivers on Value Sales: 2018-2025
MARKET INDICATORS
  • Table 11 Households 2015-2020
MARKET DATA
  • Table 12 Sales of Home Care by Category: Value 2015-2020
  • Table 13 Sales of Home Care by Category: % Value Growth 2015-2020
  • Table 14 NBO Company Shares of Home Care: % Value 2016-2020
  • Table 15 LBN Brand Shares of Home Care: % Value 2017-2020
  • Table 16 Penetration of Private Label in Home Care by Category: % Value 2015-2020
  • Table 17 Distribution of Home Care by Format: % Value 2015-2020
  • Table 18 Distribution of Home Care by Format and Category: % Value 2020
  • Table 19 Forecast Sales of Home Care by Category: Value 2020-2025
  • Table 20 Forecast Sales of Home Care by Category: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES
  • Summary 1 Research Sources

Note: Product cover images may vary from those shown
Adroll
adroll