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Surface Care in Taiwan

  • ID: 4192273
  • Report
  • March 2020
  • Region: Taiwan
  • 5 pages
  • Euromonitor International
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Thanks to subtropical weather, consumers pay more attention to maintaining hygiene at home, leading to almost all surface care subcategories registering positive volume and value growth. Bathroom cleaners, kitchen cleaners, floor cleaners and drain openers are four key focuses for many surface care brands, resulting in top players successively launching diversified models and formats to appeal to consumers with various demands under higher temperature.

The Surface Care in Taiwan market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Home Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Surface Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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List of Contents and Tables
  • Headlines
  • Prospects
  • Almost all surface care subcategories post positive growth
  • Home care wipes posts negative growth due to the decline in dry wipes
  • Consumers become more environmentally concerned when choosing surface care
  • Competitive Landscape
  • SC Johnson & Son Taiwan Ltd maintains lead in surface care
  • Domestic brands are catching up with differentiated product focus
  • More natural direction in surface care might bring more new players into play
  • Category Data
  • Table 1 Sales of Surface Care by Category: Value 2014-2019
  • Table 2 Sales of Surface Care by Category: % Value Growth 2014-2019
  • Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2014-2019
  • Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2014-2019
  • Table 5 NBO Company Shares of Surface Care: % Value 2015-2019
  • Table 6 LBN Brand Shares of Surface Care: % Value 2016-2019
  • Table 7 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2015-2019
  • Table 8 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2016-2019
  • Table 9 Forecast Sales of Surface Care by Category: Value 2019-2024
  • Table 10 Forecast Sales of Surface Care by Category: % Value Growth 2019-2024
  • Executive Summary
  • Slower retail value growth in home care in 2019
  • More hygiene consciousness awakened among Taiwanese
  • Kao (Taiwan) Ltd leads home care for another year
  • Manufacturers are trying to trigger higher growth through innovation
  • Projected slightly faster growth expected over the forecast period
  • Market Indicators
  • Table 11 Households 2014-2019
  • Market Data
  • Table 12 Sales of Home Care by Category: Value 2014-2019
  • Table 13 Sales of Home Care by Category: % Value Growth 2014-2019
  • Table 14 NBO Company Shares of Home Care: % Value 2015-2019
  • Table 15 LBN Brand Shares of Home Care: % Value 2016-2019
  • Table 16 Penetration of Private Label in Home Care by Category: % Value 2014-2019
  • Table 17 Distribution of Home Care by Format: % Value 2014-2019
  • Table 18 Distribution of Home Care by Format and Category: % Value 2019
  • Table 19 Forecast Sales of Home Care by Category: Value 2019-2024
  • Table 20 Forecast Sales of Home Care by Category: % Value Growth 2019-2024
  • Sources
  • Summary 1 Research Sources
Note: Product cover images may vary from those shown
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