Sanitary Protection in New Zealand

  • ID: 4192274
  • Report
  • Region: New Zealand
  • 16 pages
  • Euromonitor International
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With the new Labour government coming into power following its triumph in the 2017 New Zealand general election, renewed calls emerged regarding the removal of Goods and Services Tax (GST) from sanitary protection products in 2017. Consumer groups and media bloggers continued to argue that products in the category are essential health items.

The publisher's Sanitary Protection in New Zealand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Pantyliners, Sanitary Protection Including Intimate Wipes, Tampons, Towels.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Sanitary Protection market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
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Sanitary Protection In New Zealand

Headlines
Prospects
Renewed Calls For The Removal Of Gst On Sanitary Protection Products
Changing Demographics Influence Sanitary Protection
Stagnant Current Value Growth
Competitive Landscape
Johnson & Johnson Leads Sanitary Protection
Asaleo Care Holds Second Place
Kimberly-Clark Rounds Out The Top Three

Category Data
Table 1 Retail Sales Of Sanitary Protection By Category: Value 2012-2017
Table 2 Retail Sales Of Sanitary Protection By Category: % Value Growth 2012-2017
Table 3 Retail Sales Of Tampons By Application Format: % Value 2012-2017
Table 4 NBO Company Shares Of Retail Sanitary Protection: % Value 2013-2017
Table 5 LBN Brand Shares Of Retail Sanitary Protection: % Value 2014-2017
Table 6 Forecast Retail Sales Of Sanitary Protection By Category: Value 2017-2022
Table 7 Forecast Retail Sales Of Sanitary Protection By Category: % Value Growth 2017-2022
Executive Summary
Environmental Concerns Exert A Greater Influence
Changing Demographics Influence The Market
The Asaleo Care/Kimberly-Clark Duopoly Remains Intact
The Dominance Of Supermarkets Continues
Moving Forward, Strong Population Growth Is Expected To Drive Growth

Market Indicators
Table 8 Birth Rates 2012-2017
Table 9 Infant Population 2012-2017
Table 10 Female Population By Age 2012-2017
Table 11 Total Population By Age 2012-2017
Table 12 Households 2012-2017
Table 13 Forecast Infant Population 2017-2022
Table 14 Forecast Female Population By Age 2017-2022
Table 15 Forecast Total Population By Age 2017-2022
Table 16 Forecast Households 2017-2022

Market Data
Table 17 Retail Sales Of Tissue And Hygiene By Category: Value 2012-2017
Table 18 Retail Sales Of Tissue And Hygiene By Category: % Value Growth 2012-2017
Table 19 NBO Company Shares Of Retail Tissue And Hygiene: % Value 2013-2017
Table 20 LBN Brand Shares Of Retail Tissue And Hygiene: % Value 2014-2017
Table 21 Penetration Of Private Label In Retail Tissue And Hygiene By Category: % Value 2012-2017
Table 22 Distribution Of Retail Tissue And Hygiene By Format: % Value 2012-2017
Table 23 Distribution Of Retail Tissue And Hygiene By Format And Category: % Value 2017
Table 24 Forecast Retail Sales Of Tissue And Hygiene By Category: Value 2017-2022
Table 25 Forecast Retail Sales Of Tissue And Hygiene By Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources
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