Coffee in Kenya

  • ID: 4192278
  • Report
  • Region: Kenya
  • 17 pages
  • Euromonitor International
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Urban millennials are the main drivers of a trend which is seeing traditional tea drinkers convert to coffee, with the latter being viewed as a lifestyle drink. Coffee houses are becoming fashionable meeting points for young Kenyans and businesspeople. Many consumers previously perceived coffee as a bitter drink but with ongoing educational campaigns and the growing number of barista training courses in Kenya, attitudes towards coffee are changing.
The publisher's Coffee in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage:
Fresh Coffee, Instant Coffee.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Coffee market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
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Coffee In Kenya

March 2018

Headlines

Prospects

Number Of Coffee Drinkers On The Rise
Private Equity Firms Start To Show An Interest In Coffee Companies
Coffee Companies Seeking To Better Educate Consumers

Competitive Landscape

Coffee Shop Culture Supported By Increasing Consumer Sophistication
Brand Manufacturers Use Street Marketing To Engage With Consumers
Nestlé Reformulates Its Nescafé 3-In-1 Variant
Category Data
Table 1 Retail Sales Of Coffee By Category: Volume 2012-2017
Table 2 Retail Sales Of Coffee By Category: Value 2012-2017
Table 3 Retail Sales Of Coffee By Category: % Volume Growth 2012-2017
Table 4 Retail Sales Of Coffee By Category: % Value Growth 2012-2017
Table 5 Nbo Company Shares Of Coffee: % Retail Value 2013-2017
Table 6 Lbn Brand Shares Of Coffee: % Retail Value 2014-2017
Table 7 Forecast Retail Sales Of Coffee By Category: Volume 2017-2022
Table 8 Forecast Retail Sales Of Coffee By Category: Value 2017-2022
Table 9 Forecast Retail Sales Of Coffee By Category: % Volume Growth 2017-2022
Table 10 Forecast Retail Sales Of Coffee By Category: % Value Growth 2017-2022
Executive Summary
Hot Drinks In Kenya Records Moderate Volume Growth In 2017
Coffee And Tea Become Fashionable Beverages Among Young Consumers
Nestlé Remains A Leading Player Thanks To Its Strength In Instant Coffee And Other Hot Drinks
Speciality Teas Emerge
Volume Sales Expected To Continue To Rise Over The Forecast Period
Market Data
Table 11 Sales Of Hot Drinks By Retail Vs Foodservice: % Volume Breakdown 2012-2017
Table 12 Sales Of Hot Drinks By Retail Vs Foodservice: % Volume Growth 2012-2017
Table 13 Retail Sales Of Hot Drinks By Category: Volume 2012-2017
Table 14 Retail Sales Of Hot Drinks By Category: Value 2012-2017
Table 15 Retail Sales Of Hot Drinks By Category: % Volume Growth 2012-2017
Table 16 Retail Sales Of Hot Drinks By Category: % Value Growth 2012-2017
Table 17 Foodservice Sales Of Hot Drinks By Category: Volume 2012-2017
Table 18 Foodservice Sales Of Hot Drinks By Category: % Volume Growth 2012-2017
Table 19 Total Sales Of Hot Drinks By Category: Total Volume 2012-2017
Table 20 Total Sales Of Hot Drinks By Category: % Total Volume Growth 2012-2017
Table 21 Nbo Company Shares Of Hot Drinks: % Retail Value 2013-2017
Table 22 Lbn Brand Shares Of Hot Drinks: % Retail Value 2014-2017
Table 23 Retail Distribution Of Hot Drinks By Format: % Volume 2012-2017
Table 24 Retail Distribution Of Hot Drinks By Format And Category: % Volume 2016
Table 25 Forecast Sales Of Hot Drinks By Retail Vs Foodservice: % Volume Breakdown 2017-2022
Table 26 Forecast Sales Of Hot Drinks By Retail Vs Foodservice: % Volume Growth 2017-2022
Table 27 Forecast Retail Sales Of Hot Drinks By Category: Volume 2017-2022
Table 28 Forecast Retail Sales Of Hot Drinks By Category: Value 2017-2022
Table 29 Forecast Retail Sales Of Hot Drinks By Category: % Volume Growth 2017-2022
Table 30 Forecast Retail Sales Of Hot Drinks By Category: % Value Growth 2017-2022
Table 31 Forecast Foodservice Sales Of Hot Drinks By Category: Volume 2017-2022
Table 32 Forecast Foodservice Sales Of Hot Drinks By Category: % Volume Growth 2017-2022
Table 33 Forecast Total Sales Of Hot Drinks By Category: Total Volume 2017-2022
Table 34 Forecast Total Sales Of Hot Drinks By Category: % Total Volume Growth 2017-2022
Definitions
Sources
Summary 1 Research Sources
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