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Polishes in Taiwan

  • ID: 4192289
  • Report
  • Region: Taiwan
  • 13 pages
  • Euromonitor International
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Constrained by higher humidity and temperatures in Taiwan, polishes are less accepted, leading to negligible sales of either floor or metal polishes. On the one hand, Taiwanese consumers have limited time for polishing and fewer people consider it necessary to polish their furniture or shoes regularly. On the other hand, consumers prefer purchasing sports shoes or sandals that require less polishing, resulting in limited marketing campaigns in polishes.

The Polishes in Taiwan market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Floor Polish, Furniture Polish, Metal Polish, Shoe Polish.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Polishes market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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POLISHES IN TAIWAN

List of Contents and Tables
Headlines
Prospects
Polishes Is Less Favoured Among Taiwanese Due To Local Consumption Habits
Furniture Polish Continues Declining in Retail Value
Shoe Polish Declines Faster in Retail Value Compared To Furniture Polish
Competitive Landscape
SC Johnson & Son Taiwan Ltd Maintains Leading Position in Polishes
Local Players Lag Behind Overseas Giant Due To Weaker Brand Influence
Marketing Campaigns Difficult To Find in Polishes
Category Data
Table 1 Sales of Polishes by Category: Value 2013-2018
Table 2 Sales of Polishes by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Polishes: % Value 2014-2018
Table 4 LBN Brand Shares of Polishes: % Value 2015-2018
Table 5 Forecast Sales of Polishes by Category: Value 2018-2023
Table 6 Forecast Sales of Polishes by Category: % Value Growth 2018-2023
Executive Summary
Faster Retail Value Growth in Home Care in 2018
More Focus on Eco-friendly Products
Unilever Leads Home Care for Another Year
Manufacturers Are Trying To Spur Higher Growth Through Innovation
Slightly Faster Growth Expected Over Forecast Period
Market Indicators
Table 7 Households 2013-2018
Market Data
Table 8 Sales of Home Care by Category: Value 2013-2018
Table 9 Sales of Home Care by Category: % Value Growth 2013-2018
Table 10 NBO Company Shares of Home Care: % Value 2014-2018
Table 11 LBN Brand Shares of Home Care: % Value 2015-2018
Table 12 Penetration of Private Label in Home Care by Category: % Value 2013-2018
Table 13 Distribution of Home Care by Format: % Value 2013-2018
Table 14 Distribution of Home Care by Format and Category: % Value 2018
Table 15 Forecast Sales of Home Care by Category: Value 2018-2023
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
Note: Product cover images may vary from those shown
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