Home Care in Malaysia

  • ID: 4192294
  • Report
  • Region: Malaysia
  • 53 pages
  • Euromonitor International
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Home care’s value growth remained stable in 2017 as consumer sentiment remained weak amid the rising cost of living in Malaysia and economic uncertainty from the upcoming general election. The purchasing power of consumers continued to fall as manufacturers were forced to increase the prices of many retail goods due to the high fuel prices experienced throughout the year. Therefore, consumers remained cautious in their monthly spending and searched for products with heavy price discounts.

The Home Care in Malaysia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Home Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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HOME CARE IN MALAYSIA

List of Contents and Tables
  • Executive Summary
  • Home Care Records Moderate Growth in 2017
  • Consumers Seek Value for Money in Home Care
  • SC Johnson (m) Sdn Bhd Continues To Lead Home Care
  • Scents Continue To Be the Key Focus of New Product Development
  • Moderate Growth Is Expected Over the Forecast Period
  • Market Indicators
  • Table 1 Households 2012-2017
  • Market Data
  • Table 2 Sales of Home Care by Category: Value 2012-2017
  • Table 3 Sales of Home Care by Category: % Value Growth 2012-2017
  • Table 4 NBO Company Shares of Home Care: % Value 2013-2017
  • Table 5 LBN Brand Shares of Home Care: % Value 2014-2017
  • Table 6 Penetration of Private Label in Home Care by Category: % Value 2012-2017
  • Table 7 Distribution of Home Care by Format: % Value 2012-2017
  • Table 8 Distribution of Home Care by Format and Category: % Value 2017
  • Table 9 Forecast Sales of Home Care by Category: Value 2017-2022
  • Table 10 Forecast Sales of Home Care by Category: % Value Growth 2017-2022
  • Sources
  • Summary 1 Research Sources
  • Headlines
  • Prospects
  • Awareness of Dangerous Chemicals in Air Fresheners Hampers Air Care Growth
  • Higher Car Purchases To Increase Demand for Car Air Fresheners
  • Competitive Landscape
  • Procter & Gamble Is Powerful Leader in Air Care
  • Increasing Number of Domestic Brands on Retailers' Shelves
  • Category Data
  • Table 11 Sales of Air Care by Category: Value 2012-2017
  • Table 12 Sales of Air Care by Category: % Value Growth 2012-2017
  • Table 13 Sales of Electric Air Fresheners by Battery Operated vs Plug-in: % Value 2012-2017
  • Table 14 Sales of Air Care by Fragrance: Value Ranking 2012-2017
  • Table 15 NBO Company Shares of Air Care: % Value 2013-2017
  • Table 16 LBN Brand Shares of Air Care: % Value 2014-2017
  • Table 17 Forecast Sales of Air Care by Category: Value 2017-2022
  • Table 18 Forecast Sales of Air Care by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Bleach To Grow Despite Growing Popularity of Other Surface Cleaners
  • Efforts To Make Bleach Safer To Increase Sales Growth
  • Competitive Landscape
  • Strong Competition From Domestic Companies
  • Lack of Product Innovation From Competitors
  • Category Data
  • Table 19 Sales of Bleach: Value 2012-2017
  • Table 20 Sales of Bleach: % Value Growth 2012-2017
  • Table 21 NBO Company Shares of Bleach: % Value 2013-2017
  • Table 22 LBN Brand Shares of Bleach: % Value 2014-2017
  • Table 23 Forecast Sales of Bleach: Value 2017-2022
  • Table 24 Forecast Sales of Bleach: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Change of Healthier Lifestyles To Encourage Eating in
  • Low Pressing Need for Dishwashers Hinders Growth for Automatic Dishwashing
  • Competitive Landscape
  • Key Players Focus on Specific Properties To Compete in Fragmented Category
  • Colgate-Palmolive Retains Its Leading Position
  • Category Indicators
  • Table 25 Household Possession of Dishwashers 2012-2017
  • Category Data
  • Table 26 Sales of Dishwashing by Category: Value 2012-2017
  • Table 27 Sales of Dishwashing by Category: % Value Growth 2012-2017
  • Table 28 NBO Company Shares of Dishwashing: % Value 2013-2017
  • Table 29 LBN Brand Shares of Dishwashing: % Value 2014-2017
  • Table 30 Forecast Sales of Dishwashing by Category: Value 2017-2022
  • Table 31 Forecast Sales of Dishwashing by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Increasing Dengue Cases and Deaths To Improve Awareness of Home Insecticides
  • Awareness of Risk of Home Insecticides Usage Could Threaten Growth
  • Competitive Landscape
  • International Players Dominate Home Insecticides
  • Companies To Focus on Products Targeting Bed Bugs
  • Category Data
  • Table 32 Sales of Home Insecticides by Category: Value 2012-2017
  • Table 33 Sales of Home Insecticides by Category: % Value Growth 2012-2017
  • Table 34 Sales of Spray/Aerosol Insecticides by Type: % Value 2012-2017
  • Table 35 NBO Company Shares of Home Insecticides: % Value 2013-2017
  • Table 36 LBN Brand Shares of Home Insecticides: % Value 2014-2017
  • Table 37 Forecast Sales of Home Insecticides by Category: Value 2017-2022
  • Table 38 Forecast Sales of Home Insecticides by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Competition To Drive Liquid Detergents With Improved Formulation and Fragrances
  • Laundry Shops To Limit Laundry Care Growth
  • Competitive Landscape
  • Halal Home Care To Be A Flourishing Niche
  • Domestic Brands Have Yet To Gain Consumer Traction
  • Category Indicators
  • Table 39 Household Possession of Washing Machines 2012-2017
  • Category Data
  • Table 40 Sales of Laundry Care by Category: Value 2012-2017
  • Table 41 Sales of Laundry Care by Category: % Value Growth 2012-2017
  • Table 42 Sales of Laundry Aids by Category: Value 2012-2017
  • Table 43 Sales of Laundry Aids by Category: % Value Growth 2012-2017
  • Table 44 Sales of Laundry Detergents by Category: Value 2012-2017
  • Table 45 Sales of Laundry Detergents by Category: % Value Growth 2012-2017
  • Table 46 NBO Company Shares of Laundry Care: % Value 2013-2017
  • Table 47 LBN Brand Shares of Laundry Care: % Value 2014-2017
  • Table 48 NBO Company Shares of Laundry Aids: % Value 2013-2017
  • Table 49 LBN Brand Shares of Laundry Aids: % Value 2014-2017
  • Table 50 NBO Company Shares of Laundry Detergents: % Value 2013-2017
  • Table 51 LBN Brand Shares of Laundry Detergents: % Value 2014-2017
  • Table 52 Forecast Sales of Laundry Care by Category: Value 2017-2022
  • Table 53 Forecast Sales of Laundry Care by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Lack of Substitutes To Further Maintain Demand for Furniture Polish
  • Increasing Interest in Fashionable Footwear To Help Maintain Shoe Polish Sales
  • Competitive Landscape
  • Kiwi From SC Johnson & Son Leverages on Strong Brand Name
  • Yuppies (m) Sdn Bhd Aggressive in Its Quest To Build A Stronger Domestic Brand
  • Category Data
  • Table 54 Sales of Polishes by Category: Value 2012-2017
  • Table 55 Sales of Polishes by Category: % Value Growth 2012-2017
  • Table 56 NBO Company Shares of Polishes: % Value 2013-2017
  • Table 57 LBN Brand Shares of Polishes: % Value 2014-2017
  • Table 58 Forecast Sales of Polishes by Category: Value 2017-2022
  • Table 59 Forecast Sales of Polishes by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Product Efficacy and Convenience To Further Drive Sales of Surface Care
  • Sales of Green Products Expected To Improve
  • Competitive Landscape
  • Reckitt-benckiser Resonates Strongly With Consumers
  • SC Johnson & Son Records Fastest Growth
  • Category Data
  • Table 60 Sales of Surface Care by Category: Value 2012-2017
  • Table 61 Sales of Surface Care by Category: % Value Growth 2012-2017
  • Table 62 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2012-2017
  • Table 63 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2012-2017
  • Table 64 NBO Company Shares of Surface Care: % Value 2013-2017
  • Table 65 LBN Brand Shares of Surface Care: % Value 2014-2017
  • Table 66 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2013-2017
  • Table 67 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2014-2017
  • Table 68 Forecast Sales of Surface Care by Category: Value 2017-2022
  • Table 69 Forecast Sales of Surface Care by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Housing Developments To Drive Sales of Toilet Liquids/foam
  • Rim Liquids Slow Down With Better Cleaning Power of Other Toilet Care Products
  • Competitive Landscape
  • International Manufacturers Continue To Dominate Toilet Care
  • Greater Involvement in Marketing Activities To Increase Sales
  • Category Data
  • Table 70 Sales of Toilet Care by Category: Value 2012-2017
  • Table 71 Sales of Toilet Care by Category: % Value Growth 2012-2017
  • Table 72 NBO Company Shares of Toilet Care: % Value 2013-2017
  • Table 73 LBN Brand Shares of Toilet Care: % Value 2014-2017
  • Table 74 Forecast Sales of Toilet Care by Category: Value 2017-2022
  • Table 75 Forecast Sales of Toilet Care by Category: % Value Growth 2017-2022
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