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Tissue and Hygiene in Taiwan

  • ID: 4192296
  • Report
  • March 2022
  • Region: Taiwan
  • 52 Pages
  • Euromonitor International
The tissue and hygiene performance weakened in 2020, compared with a year earlier, with AFH sales in particular hit by the closing of country borders and concerns about personal hygiene and safety in public establishments. While COVID-19 did not impact Taiwan as severely as many other countries, the loss of tourism still had a major impact, as did the fear of contracting the virus among the local population.

This 'Tissue and Hygiene in Taiwan' report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Tissue and Hygiene market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

The analyst has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, the analyst has a unique capability to develop reliable information resources to help drive informed strategic planning.
Note: Product cover images may vary from those shown

EXECUTIVE SUMMARY
  • Tissue and hygiene in 2021: The big picture
  • 2021 key trends
  • Competitive landscape
  • Retailing developments
  • What next for tissue and hygiene?
  • CHART 1 Retail Tissue and Hygiene Value Sales Growth Scenarios: 2019-2026
  • CHART 2 Retail Tissue and Hygiene Impact of Drivers on Value Sales: 2019-2026
MARKET INDICATORS
  • Table 1 Birth Rates 2016-2021
  • Table 2 Infant Population 2016-2021
  • Table 3 Female Population by Age 2016-2021
  • Table 4 Total Population by Age 2016-2021
  • Table 5 Households 2016-2021
  • Table 6 Forecast Infant Population 2021-2026
  • Table 7 Forecast Female Population by Age 2021-2026
  • Table 8 Forecast Total Population by Age 2021-2026
  • Table 9 Forecast Households 2021-2026
MARKET DATA
  • Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2016-2021
  • Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2016-2021
  • Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2017-2021
  • Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2018-2021
  • Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2016-2021
  • Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2016-2021
  • Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2021
  • Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2021-2026
  • Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
SANITARY PROTECTION IN TAIWANKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Little change in volume or value sales performances in 2021
  • Slim/thin/ultra-slim towels with wings dominates sanitary protection, but tampons most dynamic
  • United Charm’s Sofy continues gaining share in 2021
PROSPECTS AND OPPORTUNITIES
  • Slim/thin/ultra-thin towels will continue to dominate sales and tampons will remain most dynamic
  • E-commerce and social media will become increasingly influential over the forecast period
  • International brands will continue dominating sanitary protection in Taiwan
CATEGORY DATA
  • Table 19 Retail Sales of Sanitary Protection by Category: Value 2016-2021
  • Table 20 Retail Sales of Sanitary Protection by Category: % Value Growth 2016-2021
  • Table 21 Retail Sales of Tampons by Application Format: % Value 2016-2021
  • Table 22 NBO Company Shares of Retail Sanitary Protection: % Value 2017-2021
  • Table 23 LBN Brand Shares of Retail Sanitary Protection: % Value 2018-2021
  • Table 24 Forecast Retail Sales of Sanitary Protection by Category: Value 2021-2026
  • Table 25 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2021-2026
NAPPIES/DIAPERS/PANTS IN TAIWANKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Disposable pants continue to outperform nappies/diapers
  • E-commerce continues to record strong growth in 2021
  • United Charm closes the gap on Procter & Gamble
PROSPECTS AND OPPORTUNITIES
  • Nappies/diapers to see similar annual growth rates to 2021 over the forecast period
  • Disposable pants to continue seeing strong growth
  • International players will continue to dominate nappies/diapers/pants
CATEGORY DATA
  • Table 26 Retail Sales of Nappies/Diapers/Pants by Category: Value 2016-2021
  • Table 27 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2016-2021
  • Table 28 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2017-2021
  • Table 29 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2018-2021
  • Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2021-2026
  • Table 31 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2021-2026
RETAIL ADULT INCONTINENCE IN TAIWANKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Retail adult incontinence continues to record strong growth in 2021
  • Light adult incontinence remains slightly more dynamic than the moderate/heavy format
  • United Charm continues narrowing the gap on Vinda Taiwan
PROSPECTS AND OPPORTUNITIES
  • Continued strong growth expected due to increasing elderly population and lack of reimbursement
  • E-commerce channel benefits from aggressive promotions via online websites
  • Taisun enters retail adult incontinence with its SunMate brand
CATEGORY DATA
  • Table 32 Sales of Retail Adult Incontinence by Category: Value 2016-2021
  • Table 33 Sales of Retail Adult Incontinence by Category: % Value Growth 2016-2021
  • Table 34 NBO Company Shares of Retail Adult Incontinence: % Value 2017-2021
  • Table 35 LBN Brand Shares of Retail Adult Incontinence: % Value 2018-2021
  • Table 36 Forecast Sales of Retail Adult Incontinence by Category: Value 2021-2026
  • Table 37 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2021-2026
WIPES IN TAIWANKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Home care wipes continue posting very dynamic volume and value growth in 2021
  • Moist toilet wipes continue seeing strong growth in 2021
  • Farcent at forefront of surge in demand for home care wipes
PROSPECTS AND OPPORTUNITIES
  • Wipes expected to see slower growth rates in the post-pandemic period
  • International brands are more focused on premium products
  • Group purchasing a popular method of online shopping
CATEGORY DATA
  • Table 38 Retail Sales of Wipes by Category: Value 2016-2021
  • Table 39 Retail Sales of Wipes by Category: % Value Growth 2016-2021
  • Table 40 NBO Company Shares of Retail Wipes: % Value 2017-2021
  • Table 41 LBN Brand Shares of Retail Wipes: % Value 2018-2021
  • Table 42 Forecast Retail Sales of Wipes by Category: Value 2021-2026
  • Table 43 Forecast Retail Sales of Wipes by Category: % Value Growth 2021-2026
RETAIL TISSUE IN TAIWANKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Paper towels, toilet paper and pocket handkerchiefs growing in 2021
  • Paper towels continues to be the most dynamic retail tissue category in 2021
  • Local player Yuen Foong Yu consolidates its lead with continuous product launches in 2021
PROSPECTS AND OPPORTUNITIES
  • Retail tissue will continue to record positive growth rates over the forecast period
  • Retail tissue is equally spilt among international and domestic players
  • E-commerce will remain an important sales channel for retail tissue
CATEGORY DATA
  • Table 44 Retail Sales of Tissue by Category: Value 2016-2021
  • Table 45 Retail Sales of Tissue by Category: % Value Growth 2016-2021
  • Table 46 NBO Company Shares of Retail Tissue: % Value 2017-2021
  • Table 47 LBN Brand Shares of Retail Tissue: % Value 2018-2021
  • Table 48 Forecast Retail Sales of Tissue by Category: Value 2021-2026
  • Table 49 Forecast Retail Sales of Tissue by Category: % Value Growth 2021-2026
AWAY-FROM-HOME TISSUE AND HYGIENE IN TAIWANKEY DATA FINDINGS
2021 DEVELOPMENTS
  • AFH tissue continues declining due to the semi-lockdown period in 2021
  • AFH adult incontinence continues recording positive growth during the pandemic
  • Kimberly-Clark Taiwan continues leading AFH tissue and hygiene in Taiwan
PROSPECTS AND OPPORTUNITIES
  • Return to positive growth expected for AFH tissue from 2022
  • Strong demand for recycled toilet paper from local governments
  • International players will remain in the driving seat in AFH tissue and hygiene
CATEGORY DATA
  • Table 50 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2016-2021
  • Table 51 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2016-2021
  • Table 52 Sales of Away-From-Home Paper Towels by Type: % Value 2016-2021
  • Table 53 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2016-2021
  • Table 54 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2021
  • Table 55 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2021-2026
  • Table 56 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2021-2026
Note: Product cover images may vary from those shown