Tissue and Hygiene in Taiwan - Research and Markets

Tissue and hygiene registered healthier value growth in 2022 compared to the previous year. The main underlying reasons can be attributed to a further loosening up of pandemic prevention policies in Taiwan especially after Q2 2022, rising raw material and logistics costs, and continuing growing inflationary pressure. Premiumisation kept bolstering overall value growth even throughout the pandemic.

The analyst's Tissue and Hygiene in Taiwan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage:

Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.

Data coverage:

Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Tissue and Hygiene market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

TISSUE AND HYGIENE IN TAIWAN

EXECUTIVE SUMMARY

Tissue and hygiene in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for tissue and hygiene?

MARKET INDICATORS

Table 1 Birth Rates 2017-2022
Table 2 Infant Population 2017-2022
Table 3 Female Population by Age 2017-2022
Table 4 Total Population by Age 2017-2022
Table 5 Households 2017-2022
Table 6 Forecast Infant Population 2022-2027
Table 7 Forecast Female Population by Age 2022-2027
Table 8 Forecast Total Population by Age 2022-2027
Table 9 Forecast Households 2022-2027

MARKET DATA

Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2018-2022
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2019-2022
Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2017-2022
Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2017-2022
Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2022
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2022-2027
Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2022-2027

DISCLAIMER

SOURCES

Summary 1 Research Sources

SANITARY PROTECTION IN TAIWANKEY DATA FINDINGS

2022 DEVELOPMENTS

Moderate value sales growth for sanitary protection due to rising costs and inflationary spikes
Slim/thin/ultra-slim towels with wings remains a major battlefield in sanitary protection
United Charm continues to strengthen its leading position in Taiwan in 2022

PROSPECTS AND OPPORTUNITIES

Sanitary protection maintains steady growth over the forecast period
International brands continue to characterise sanitary protection in Taiwan
Retail e-commerce gains traction consolidating its sales performance

CATEGORY DATA

Table 19 Retail Sales of Sanitary Protection by Category: Value 2017-2022
Table 20 Retail Sales of Sanitary Protection by Category: % Value Growth 2017-2022
Table 21 Retail Sales of Tampons by Application Format: % Value 2017-2022
Table 22 NBO Company Shares of Retail Sanitary Protection: % Value 2018-2022
Table 23 LBN Brand Shares of Retail Sanitary Protection: % Value 2019-2022
Table 24 Forecast Retail Sales of Sanitary Protection by Category: Value 2022-2027
Table 25 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2022-2027

NAPPIES/DIAPERS/PANTS IN TAIWANKEY DATA FINDINGS

2022 DEVELOPMENTS

Moderate increase in nappies/diapers/pants due to rising consumption of disposable pants and rising unit prices in 2022
Retail e-commerce witnesses greater increases, while Costco also registers faster growth
United Charm replaces Procter & Gamble as the new category leader in nappies/diapers/pants in 2022

PROSPECTS AND OPPORTUNITIES

Nappies/diapers maintains solid growth rate over the forecast period
International players continue characterising nappies/diapers/pants over the forecast period
Diversified marketing campaigns prove efficient in penetrating the local market

CATEGORY DATA

Table 26 Retail Sales of Nappies/Diapers/Pants by Category: Value 2017-2022
Table 27 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2017-2022
Table 28 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2018-2022
Table 29 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2019-2022
Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2022-2027
Table 31 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2022-2027

RETAIL ADULT INCONTINENCE IN TAIWANKEY DATA FINDINGS

2022 DEVELOPMENTS

The category sees moderate increase in 2022 due to expanding consumer groups and rising demand
The gap between Vinda Taiwan Ltd and United Charm Co Ltd continues to narrow
Light adult incontinence registers higher growth than moderate/heavy products in 2022

PROSPECTS AND OPPORTUNITIES

Retail adult incontinence maintains strong growth rate over the forecast period
International brands retain outright lead due to stronger entry barriers in retail adult incontinence
Retail e-commerce posts faster growth via aggressive promotion of retail e-commerce

CATEGORY DATA

Table 32 Sales of Retail Adult Incontinence by Category: Value 2017-2022
Table 33 Sales of Retail Adult Incontinence by Category: % Value Growth 2017-2022
Table 34 NBO Company Shares of Retail Adult Incontinence: % Value 2018-2022
Table 35 LBN Brand Shares of Retail Adult Incontinence: % Value 2019-2022
Table 36 Forecast Sales of Retail Adult Incontinence by Category: Value 2022-2027
Table 37 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2022-2027

WIPES IN TAIWANKEY DATA FINDINGS

2022 DEVELOPMENTS

Wipes registers faster growth rate in 2022 due to habits that persist from the height of the pandemic
Home care wipes and floor cleaning systems post moderate growth due to steady sales performance of outright leader in this category, Farcent
Moist toilet wipes maintains highest growth rate in wipes in 2022

PROSPECTS AND OPPORTUNITIES

Wipes maintains moderate growth rate throughout the forecast period
International brands focus on premium products
Retail e-commerce demonstrates its specific strength via group purchasing

CATEGORY DATA

Table 38 Retail Sales of Wipes by Category: Value 2017-2022
Table 39 Retail Sales of Wipes by Category: % Value Growth 2017-2022
Table 40 NBO Company Shares of Retail Wipes: % Value 2018-2022
Table 41 LBN Brand Shares of Retail Wipes: % Value 2019-2022
Table 42 Forecast Retail Sales of Wipes by Category: Value 2022-2027
Table 43 Forecast Retail Sales of Wipes by Category: % Value Growth 2022-2027

RETAIL TISSUE IN TAIWANKEY DATA FINDINGS

2022 DEVELOPMENTS

Retail tissue value sales grow at a higher rate in 2022 than in the previous year due to inflationary spikes, rising costs and revenge consumption
Local company Yuen Foong Yu gains momentum due to continuous product launches in 2022
Paper towels remains the most dynamic category in retail tissue

PROSPECTS AND OPPORTUNITIES

Retail tissue maintains steady growth rate over the forecast period
Retail tissue is equally characterised by international and domestic players
Retail e-commerce registers strong growth in the wake of the pandemic

CATEGORY DATA

Table 44 Retail Sales of Tissue by Category: Value 2017-2022
Table 45 Retail Sales of Tissue by Category: % Value Growth 2017-2022
Table 46 NBO Company Shares of Retail Tissue: % Value 2018-2022
Table 47 LBN Brand Shares of Retail Tissue: % Value 2019-2022
Table 48 Forecast Retail Sales of Tissue by Category: Value 2022-2027
Table 49 Forecast Retail Sales of Tissue by Category: % Value Growth 2022-2027

AWAY-FROM-HOME TISSUE AND HYGIENE IN TAIWANKEY DATA FINDINGS

2022 DEVELOPMENTS

Away-from-home tissue and hygiene returns to positive value growth due to revenge shopping and domestic travel
AFH retail tissue registers the highest value share and fastest growth in 2022
Kimberly-Clark Taiwan continues leading AFH tissue and hygiene in Taiwan

PROSPECTS AND OPPORTUNITIES

Ongoing upward trend for AFH tissue and hygiene over the forecast period
International brands characterise AFH tissue and hygiene over the forecast period
Local governments benefit from steady demand in AFH tissue and hygiene

CATEGORY DATA

Table 50 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2017-2022
Table 51 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2017-2022
Table 52 Sales of Away-From-Home Paper Towels by Type: % Value 2017-2022
Table 53 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2017-2022
Table 54 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2022
Table 55 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2022-2027
Table 56 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2022-2027