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Tissue and Hygiene in Taiwan

  • ID: 4192296
  • Report
  • March 2021
  • Region: Taiwan
  • 53 pages
  • Euromonitor International
Tissue and hygiene performed slightly weaker in 2020 compared with 2019, which can be attributed to the regression in AFH channels caused by the closing of country borders and concerns regarding personal hygiene and safety in public establishments. COVID-19 has not impacted Taiwan as severely as other countries, and the country has never been under lockdown since the global outbreak. Therefore, in 2020 tissue and hygiene still recorded positive growth in value terms.

The Tissue and Hygiene in Taiwan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement Adult Incontinence, Total Tissue and Hygiene.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Tissue and Hygiene market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
EXECUTIVE SUMMARY
  • COVID-19 impact on tissue and hygiene
  • COVID-19 country impact
  • Company response
  • Retailing shift
  • What next for tissue and hygiene?
  • Chart 1 Tissue and Hygiene Value Sales Growth Scenarios: 2018-2025
  • Chart 2 Tissue and Hygiene Impact of Drivers on Value Sales: 2018-2025
MARKET INDICATORS
  • Table 1 Birth Rates 2015-2020
  • Table 2 Infant Population 2015-2020
  • Table 3 Female Population by Age 2015-2020
  • Table 4 Total Population by Age 2015-2020
  • Table 5 Households 2015-2020
  • Table 6 Forecast Infant Population 2020-2025
  • Table 7 Forecast Female Population by Age 2020-2025
  • Table 8 Forecast Total Population by Age 2020-2025
  • Table 9 Forecast Households 2020-2025
MARKET DATA
  • Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2015-2020
  • Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2015-2020
  • Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2016-2020
  • Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2017-2020
  • Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2015-2020
  • Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2015-2020
  • Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2020
  • Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2020-2025
  • Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES
  • Summary 1 Research Sources
KEY DATA FINDINGS

2020 IMPACT
  • Little change in volume sales performance
  • Slimmer and pant-shaped varieties are increasingly popular, while tampon makes further gains
  • Sofy strengthens United Charm’s position further in 2020
RECOVERY AND OPPORTUNITIES
  • Innovation key to unlocking sales growth in Taiwan
  • Social media a key area for brands, while e-commerce will strengthen further
  • Tampons and slim/thin/ultra-thin towels poised for further gains despite overall demand for sanitary protection falling
CATEGORY DATA
  • Table 19 Retail Sales of Sanitary Protection by Category: Value 2015-2020
  • Table 20 Retail Sales of Sanitary Protection by Category: % Value Growth 2015-2020
  • Table 21 Retail Sales of Tampons by Application Format: % Value 2015-2020
  • Table 22 NBO Company Shares of Retail Sanitary Protection: % Value 2016-2020
  • Table 23 LBN Brand Shares of Retail Sanitary Protection: % Value 2017-2020
  • Table 24 Forecast Retail Sales of Sanitary Protection by Category: Value 2020-2025
  • Table 25 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Demand levels largely unaffected by health crisis
  • Competition at the top becomes tighter
  • Companies work harder to ensure all consumer groups are catered for
RECOVERY AND OPPORTUNITIES
  • More innovative offerings the way forward as demand dwindles
  • Tailored offline marketing a must for effective consumer engagement
  • Disposable pants to keep leading sales growth
CATEGORY DATA
  • Table 26 Retail Sales of Nappies/Diapers/Pants by Category: Value 2015-2020
  • Table 27 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2015-2020
  • Table 28 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2016-2020
  • Table 29 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2017-2020
  • Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2020-2025
  • Table 31 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Sales performance evens out after stockpiling ripple
  • Vinda leads sales but is under pressure from United Charm
  • Light adult incontinence is the more dynamic area
RECOVERY AND OPPORTUNITIES
  • Increase in elderly population and lack of reimbursement option to keep sales dynamic
  • Competition set to heat up within the category
  • Attraction of e-commerce now enhanced
CATEGORY DATA
  • Table 32 Sales of Retail Adult Incontinence by Category: Value 2015-2020
  • Table 33 Sales of Retail Adult Incontinence by Category: % Value Growth 2015-2020
  • Table 34 NBO Company Shares of Retail Adult Incontinence: % Value 2016-2020
  • Table 35 LBN Brand Shares of Retail Adult Incontinence: % Value 2017-2020
  • Table 36 Forecast Sales of Retail Adult Incontinence by Category: Value 2020-2025
  • Table 37 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Sales growth accelerates rapidly in 2020 as sanitation becomes no.1 priority
  • Farcent at forefront of surge in demand for home care wipes
  • Increasing dynamism seen in moist toilet wipes
RECOVERY AND OPPORTUNITIES
  • Sales expected to normalise from 2022
  • Premium and sustainable trends to be driven by cosmopolitan landscape
  • Group purchasing offers USP for e-commerce channel
CATEGORY DATA
  • Table 38 Retail Sales of Wipes by Category: Value 2015-2020
  • Table 39 Retail Sales of Wipes by Category: % Value Growth 2015-2020
  • Table 40 NBO Company Shares of Retail Wipes: % Value 2016-2020
  • Table 41 LBN Brand Shares of Retail Wipes: % Value 2017-2020
  • Table 42 Forecast Retail Sales of Wipes by Category: Value 2020-2025
  • Table 43 Forecast Retail Sales of Wipes by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • First two quarters see consumers stock up just in case
  • Yuen Foong strengthens and now leads value sales
  • Kitchen towels makes the greatest gains
RECOVERY AND OPPORTUNITIES
  • Premiumisation set to increase in toilet paper
  • Added-value features increasingly relevant but price will remain crucial
  • E-commerce likely to keep up its momentum for retail tissue
CATEGORY DATA
  • Table 44 Retail Sales of Tissue by Category: Value 2015-2020
  • Table 45 Retail Sales of Tissue by Category: % Value Growth 2015-2020
  • Table 46 NBO Company Shares of Retail Tissue: % Value 2016-2020
  • Table 47 LBN Brand Shares of Retail Tissue: % Value 2017-2020
  • Table 48 Forecast Retail Sales of Tissue by Category: Value 2020-2025
  • Table 49 Forecast Retail Sales of Tissue by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Strong fall in AFH tissue as COVID-19 threat keeps customers away
  • Multiple uses for AFH toilet paper
  • Multinationals lead competitive landscape
RECOVERY AND OPPORTUNITIES
  • Sales to show stabilisation in 2021
  • International players to remain in the driving seat
  • Opportunities for smaller formats and recycled toilet paper
CATEGORY DATA
  • Table 50 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2015-2020
  • Table 51 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2015-2020
  • Table 52 Sales of Away-From-Home Paper Towels by Type: % Value 2015-2020
  • Table 53 Sales of Away-From-Home Wipers by Format through Business/Industry: % Value 2015-2020
  • Table 54 Sales of Away-From-Home Wipers by Format through Horeca: % Value 2015-2020
  • Table 55 Sales of Away-From-Home Wipers by Format through Hospitals/Healthcare: % Value 2015-2020
  • Table 56 Sales of Away-From-Home Wipers by Format through Public: % Value 2015-2020
  • Table 57 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2015-2020
  • Table 58 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2019
  • Table 59 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2020-2025
  • Table 60 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2020-2025
Note: Product cover images may vary from those shown
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