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Tissue and Hygiene in Singapore

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    Report

  • 57 Pages
  • February 2024
  • Region: Singapore
  • Euromonitor International
  • ID: 4192297
The post-pandemic shift in consumer priorities has redefined the tissue and hygiene landscape in Singapore. In 2023, this new picture depicted consumers’ higher selectivity towards the improvement of hygiene, compared to a general increase in the adoption and appreciation of hygiene and cleanliness, fostered by pandemic-induced fears.

The Tissue and Hygiene in Singapore report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Tissue and Hygiene market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

TISSUE AND HYGIENE IN SINGAPORE
EXECUTIVE SUMMARY
  • Tissue and hygiene in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for tissue and hygiene?
MARKET INDICATORS
  • Table 1 Birth Rates 2018-2023
  • Table 2 Infant Population 2018-2023
  • Table 3 Female Population by Age 2018-2023
  • Table 4 Total Population by Age 2018-2023
  • Table 5 Households 2018-2023
  • Table 6 Forecast Infant Population 2023-2028
  • Table 7 Forecast Female Population by Age 2023-2028
  • Table 8 Forecast Total Population by Age 2023-2028
  • Table 9 Forecast Households 2023-2028
MARKET DATA
  • Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
  • Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023
  • Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2019-2023
  • Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2020-2023
  • Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2018-2023
  • Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2018-2023
  • Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2023
  • Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2023-2028
  • Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
MENSTRUAL CARE IN SINGAPOREKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Slim/Thin/Ultra-thin towels achieve highest value growth in 2023 due to prioritisation of convenience and mobility
  • Clean features continue to perform well, while herbal offerings remain unpopular
  • Cooling scents are popular to reduce odours, while herbal offerings remain unpopular
PROSPECTS AND OPPORTUNITIES
  • Security assurance remains key driver of innovation
  • Brands to expand portfolio with unique offerings to support feminine care and women’s health
  • Local scene seeks to improve affordability and accessibility of menstrual care
CATEGORY DATA
  • Table 19 Retail Sales of Menstrual Care by Category: Value 2018-2023
  • Table 20 Retail Sales of Menstrual Care by Category: % Value Growth 2018-2023
  • Table 21 Retail Sales of Tampons by Application Format: % Value 2018-2023
  • Table 22 NBO Company Shares of Retail Menstrual Care: % Value 2019-2023
  • Table 23 LBN Brand Shares of Retail Menstrual Care: % Value 2020-2023
  • Table 24 Forecast Retail Sales of Menstrual Care by Category: Value 2023-2028
  • Table 25 Forecast Retail Sales of Menstrual Care by Category: % Value Growth 2023-2028
NAPPIES/DIAPERS/PANTS IN SINGAPOREKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Nappies/Diapers/Pants register strong growth in 2023
  • Quality-seeking new parents give rise to interest in regional and local offerings
  • E-commerce continues to be the preferred channel post-pandemic due to price sensitivity
PROSPECTS AND OPPORTUNITIES
  • Slowdown in sales expected to drive value innovation
  • Clean products will perform well due to skin concerns, and less on sustainability
  • Potential to save costs on household purchases reframe outbound travel opportunities
CATEGORY DATA
  • Table 26 Retail Sales of Nappies/Diapers/Pants by Category: Value 2018-2023
  • Table 27 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2018-2023
  • Table 28 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2019-2023
  • Table 29 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2020-2023
  • Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2023-2028
  • Table 31 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2023-2028
RETAIL ADULT INCONTINENCE IN SINGAPOREKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Ageing population leading growth driver for incontinence use
  • Moderate/Heavy incontinence leads volume growth due to prevailing stigma
  • Need for discreetness and preference for convenience continues to boost e-commerce channel’s performance
PROSPECTS AND OPPORTUNITIES
  • Men’s health and hygiene awareness remains low and an untapped market
  • Government subsidies support elderly, but young incontinence users suffer alone
  • Mobility is key to encouraging early adoption of light incontinence products
CATEGORY DATA
  • Table 32 Sales of Retail Adult Incontinence by Category: Value 2018-2023
  • Table 33 Sales of Retail Adult Incontinence by Category: % Value Growth 2018-2023
  • Table 34 NBO Company Shares of Retail Adult Incontinence: % Value 2019-2023
  • Table 35 LBN Brand Shares of Retail Adult Incontinence: % Value 2020-2023
  • Table 36 Forecast Sales of Retail Adult Incontinence by Category: Value 2023-2028
  • Table 37 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2023-2028
WIPES IN SINGAPOREKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Wipes continues to enjoy stronger growth than pre-pandemic era in 2023
  • Private label strengthens positioning to justify imminent price increases
  • Emphasis on clean ingredients will lead brand expansion
PROSPECTS AND OPPORTUNITIES
  • Moist toilet wipes to benefit from strong forecast for retail adult incontinence
  • Intimate wipes a new source of innovation for menstrual care brands
  • Facial cleansing wipes to provide more convenience among working consumers
CATEGORY DATA
  • Table 38 Retail Sales of Wipes by Category: Value 2018-2023
  • Table 39 Retail Sales of Wipes by Category: % Value Growth 2018-2023
  • Table 40 NBO Company Shares of Retail Wipes: % Value 2019-2023
  • Table 41 LBN Brand Shares of Retail Wipes: % Value 2020-2023
  • Table 42 Forecast Retail Sales of Wipes by Category: Value 2023-2028
  • Table 43 Forecast Retail Sales of Wipes by Category: % Value Growth 2023-2028
RETAIL TISSUE IN SINGAPOREKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Surging demand for premium tissue products in Singapore
  • House brands flourish
  • Navigating lower costs in shipping and pulp amid economic shifts
PROSPECTS AND OPPORTUNITIES
  • Growing popularity of flushable toilet paper in Singapore
  • Bidet adoption redefining toilet hygiene practices in Singapore
CATEGORY DATA
  • Table 44 Retail Sales of Tissue by Category: Value 2018-2023
  • Table 45 Retail Sales of Tissue by Category: % Value Growth 2018-2023
  • Table 46 NBO Company Shares of Retail Tissue: % Value 2019-2023
  • Table 47 LBN Brand Shares of Retail Tissue: % Value 2020-2023
  • Table 48 Forecast Retail Sales of Tissue by Category: Value 2023-2028
  • Table 49 Forecast Retail Sales of Tissue by Category: % Value Growth 2023-2028
AWAY-FROM-HOME TISSUE AND HYGIENE IN SINGAPOREKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Tourism resurgence and flourishing F&B sector propel continued growth in AFH tissue categories
  • The rise of eco-friendly AFH tissue options in Singapore
  • Government assistance for elder healthcare keeps AFH hygiene prices low
PROSPECTS AND OPPORTUNITIES
  • The evolving landscape of tissue consumption in Singapore's F&B sector
  • Bidet adoption reshapes restroom hygiene practices
  • Ageing population will continue to drive demand for AFH hygiene products
CATEGORY DATA
  • Table 50 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2018-2023
  • Table 51 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2018-2023
  • Table 52 Sales of Away-From-Home Paper Towels by Type: % Value 2018-2023
  • Table 53 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2018-2023
  • Table 54 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2023
  • Table 55 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2023-2028
  • Table 56 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2023-2028