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Tissue and Hygiene in Singapore

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    Report

  • 51 Pages
  • March 2023
  • Region: Singapore
  • Euromonitor International
  • ID: 4192297
Given the highly successful vaccination programme and high local vaccination rate, the Singapore government removed most COVID-19 restrictions on social activities in Singapore in 2022. The increase in footfall therefore boosted overall sales across both retail and away-from-home tissue and hygiene.

The analyst's Tissue and Hygiene in Singapore report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Tissue and Hygiene market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

TISSUE AND HYGIENE IN SINGAPORE

EXECUTIVE SUMMARY
  • Tissue and hygiene in 2022: The big picture
  • 2022 key trends
  • Competitive landscape
  • Retailing developments
  • What next for tissue and hygiene?
MARKET INDICATORS
  • Table 1 Birth Rates 2017-2022
  • Table 2 Infant Population 2017-2022
  • Table 3 Female Population by Age 2017-2022
  • Table 4 Total Population by Age 2017-2022
  • Table 5 Households 2017-2022
  • Table 6 Forecast Infant Population 2022-2027
  • Table 7 Forecast Female Population by Age 2022-2027
  • Table 8 Forecast Total Population by Age 2022-2027
  • Table 9 Forecast Households 2022-2027
MARKET DATA
  • Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
  • Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022
  • Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2018-2022
  • Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2019-2022
  • Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2017-2022
  • Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2017-2022
  • Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2022
  • Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2022-2027
  • Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2022-2027
DISCLAIMER

SOURCES
  • Summary 1 Research Sources
SANITARY PROTECTION IN SINGAPORE

KEY DATA FINDINGS

2022 DEVELOPMENTS
  • Slim/thin/ultra-thin towels drives growth, due to the call for more convenient and discreet offerings
  • Players justify increasing unit prices through an efficacy-value coupling
  • Focus on clean ingredients persists as part of a larger shift towards clean beauty
PROSPECTS AND OPPORTUNITIES
  • Inflation provides unexpected invigoration for local sustainable players
  • Interest in holistic care drives innovation in mobility and convenience
  • Reduced travel restrictions provide opportunities to purchase affordable sanitary protection products
CATEGORY DATA
  • Table 19 Retail Sales of Sanitary Protection by Category: Value 2017-2022
  • Table 20 Retail Sales of Sanitary Protection by Category: % Value Growth 2017-2022
  • Table 21 Retail Sales of Tampons by Application Format: % Value 2017-2022
  • Table 22 NBO Company Shares of Retail Sanitary Protection: % Value 2018-2022
  • Table 23 LBN Brand Shares of Retail Sanitary Protection: % Value 2019-2022
  • Table 24 Forecast Retail Sales of Sanitary Protection by Category: Value 2022-2027
  • Table 25 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2022-2027
NAPPIES/DIAPERS/PANTS IN SINGAPORE

KEY DATA FINDINGS

2022 DEVELOPMENTS
  • Disposable pants continues to lead growth, with a preference for early mobility
  • Increasing consolidation due to little room for innovation
  • E-commerce remains central to local purchasing behaviour
PROSPECTS AND OPPORTUNITIES
  • Continued decline in the fertility rate to lead to slowing growth
  • Sustainable products struggle to gain traction due to a focus on convenience
  • Opportunities for leisure land travel provide an alternative channel for purchases of nappies/diapers/pants
CATEGORY DATA
  • Table 26 Retail Sales of Nappies/Diapers/Pants by Category: Value 2017-2022
  • Table 27 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2017-2022
  • Table 28 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2018-2022
  • Table 29 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2019-2022
  • Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2022-2027
  • Table 31 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2022-2027
RETAIL ADULT INCONTINENCE IN SINGAPORE

KEY DATA FINDINGS

2022 DEVELOPMENTS
  • Moderate/heavy format continues to lead growth, given entrenched stigma
  • Players capture higher share through complementary products
  • E-commerce necessary to reduce the stigma surrounding such products
PROSPECTS AND OPPORTUNITIES
  • Government subsidies address incontinence prices for the elderly, but younger sufferers bear the cost alone
  • Inadequate consumer education remains a barrier to product usage and brand expansion
  • Light format players may reinvigorate sales with mobility innovations
CATEGORY DATA
  • Table 32 Sales of Retail Adult Incontinence by Category: Value 2017-2022
  • Table 33 Sales of Retail Adult Incontinence by Category: % Value Growth 2017-2022
  • Table 34 NBO Company Shares of Retail Adult Incontinence: % Value 2018-2022
  • Table 35 LBN Brand Shares of Retail Adult Incontinence: % Value 2019-2022
  • Table 36 Forecast Sales of Retail Adult Incontinence by Category: Value 2022-2027
  • Table 37 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2022-2027
WIPES IN SINGAPORE

KEY DATA FINDINGS

2022 DEVELOPMENTS
  • Baby wipes continues to lead volume sales, with general purpose wipes in hot pursuit
  • Clean ingredient focus offers opportunities for brand expansion
  • Facial cleansing wipes provide convenience for workers
PROSPECTS AND OPPORTUNITIES
  • Raw materials shortages set to intensify inflationary pressure
  • Intimate wipes to benefit from more use of sustainable sanitary protection options
  • Possibility of partnerships between players in incontinence and moist toilet wipes
CATEGORY DATA
  • Table 38 Retail Sales of Wipes by Category: Value 2017-2022
  • Table 39 Retail Sales of Wipes by Category: % Value Growth 2017-2022
  • Table 40 NBO Company Shares of Retail Wipes: % Value 2018-2022
  • Table 41 LBN Brand Shares of Retail Wipes: % Value 2019-2022
  • Table 42 Forecast Retail Sales of Wipes by Category: Value 2022-2027
  • Table 43 Forecast Retail Sales of Wipes by Category: % Value Growth 2022-2027
RETAIL TISSUE IN SINGAPORE

KEY DATA FINDINGS

2022 DEVELOPMENTS
  • Resumption of social activities enables steady growth despite inflated prices
  • Popularity of skin-forward claims extends into retail tissue categories
  • Private label gains traction in 2022
PROSPECTS AND OPPORTUNITIES
  • Sustainable products need further awareness-raising to increase their popularity
  • Stagflation likely as consumers cut back on overall tissue spending
  • Tissue products are a common purchase amongst Singaporeans travelling to Malaysia
CATEGORY DATA
  • Table 44 Retail Sales of Tissue by Category: Value 2017-2022
  • Table 45 Retail Sales of Tissue by Category: % Value Growth 2017-2022
  • Table 46 NBO Company Shares of Retail Tissue: % Value 2018-2022
  • Table 47 LBN Brand Shares of Retail Tissue: % Value 2019-2022
  • Table 48 Forecast Retail Sales of Tissue by Category: Value 2022-2027
  • Table 49 Forecast Retail Sales of Tissue by Category: % Value Growth 2022-2027
AWAY-FROM-HOME TISSUE AND HYGIENE IN SINGAPORE

KEY DATA FINDINGS

2022 DEVELOPMENTS
  • Slow recovery of AFH landscape expected due to lasting structural changes
  • Tourism recovery encourages faster growth across AFH tissue categories
  • Government stance on healthcare expenditure keeps AFH hygiene prices low
PROSPECTS AND OPPORTUNITIES
  • AFH players appear moderately prepared for inflated prices
  • Touchless adaptations may reduce overall need for AFH tissue products
  • Ageing population will continue to drive demand for AFH hygiene products
CATEGORY DATA
  • Table 50 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2017-2022
  • Table 51 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2017-2022
  • Table 52 Sales of Away-From-Home Paper Towels by Type: % Value 2017-2022
  • Table 53 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2017-2022
  • Table 54 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2022
  • Table 55 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2022-2027
  • Table 56 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2022-2027