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Tissue and Hygiene in Singapore

  • ID: 4192297
  • Report
  • Region: Singapore
  • 42 pages
  • Euromonitor International
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Singapore is ageing at a rapid pace, as Singaporeans are living longer, and fewer are having babies. According to the Department of Statistics in Singapore, the old age support ratio (the number of residents aged 20-64 per resident aged 65 years and over) has been falling, and this is expected to continue towards 2030. In addition, in 2017 the birth rate hit its lowest since 2010, and was the second lowest ever recorded. Changing demographics will continue to shape demand in tissue and hygiene.

The Tissue and Hygiene in Singapore report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Tissue and Hygiene market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Tissue and Hygiene in Singapore

List of Contents and Tables
Executive Summary
Changing Demographics Continue To Shape Demand
Private Label Lines Continue To Be Well-received
International Players Dominate
Internet Retailing Experiences Strong Growth
Value Growth Will Be Driven by New Product Innovations and Premiumisation
Market Indicators
Table 1 Birth Rates 2013-2018
Table 2 Infant Population 2013-2018
Table 3 Female Population by Age 2013-2018
Table 4 Total Population by Age 2013-2018
Table 5 Households 2013-2018
Table 6 Forecast Infant Population 2018-2023
Table 7 Forecast Female Population by Age 2018-2023
Table 8 Forecast Total Population by Age 2018-2023
Table 9 Forecast Households 2018-2023
Market Data
Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2013-2018
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2013-2018
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2014-2018
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2015-2018
Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2013-2018
Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2013-2018
Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2018
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
Headlines
Prospects
Price Wars in Afh Tissue
Positive Outlook for Afh Adult Incontinence
Competitive Landscape
Kimberly-Clark Continues To Lead Afh Tissue and Hygiene
Manufacturers Continue To Bid for Tenders
Category Data
Table 19 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2013-2018
Table 20 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2013-2018
Table 21 Sales of Away-From-Home Paper Towels by Type: % Value 2014-2018
Table 22 Sales of Away-From-Home Wipers by Format through Business/Industry: % Value 2013-2018
Table 23 Sales of Away-From-Home Wipers by Format through Horeca: % Value 2013-2018
Table 24 Sales of Away-From-Home Wipers by Format through Hospitals/Healthcare: % Value 2013-2018
Table 25 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2013-2018
Table 26 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2018
Table 27 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2018-2023
Table 28 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2018-2023
Headlines
Prospects
the Ageing Population Continues To Spur Demand
More Education Is Needed To Change Perceptions of Adult Incontinence
Players Extend Their Portfolios Due To the Growth Potential
Competitive Landscape
Essity Dominates Retail Adult Incontinence
Tena Maintains Its Lead Due To Its Wide Portfolio
A Growing Number of Affordable Alternatives in Adult Incontinence
Category Data
Table 29 Sales of Retail Adult Incontinence by Category: Value 2013-2018
Table 30 Sales of Retail Adult Incontinence by Category: % Value Growth 2013-2018
Table 31 NBO Company Shares of Retail Adult Incontinence: % Value 2014-2018
Table 32 LBN Brand Shares of Retail Adult Incontinence: % Value 2015-2018
Table 33 Forecast Sales of Retail Adult Incontinence by Category: Value 2018-2023
Table 34 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2018-2023
Headlines
Prospects
Value Growth Continues Due To Premiumisation
the Marketing of Baby Products Starts Early
the Importance of Mother and Baby Communities
Competitive Landscape
Unicharm Corp Continues To Lead
Premiumisation Is Seen...
...but Affordable Options Remain Crucial
Category Data
Table 35 Retail Sales of Nappies/Diapers/Pants by Category: Value 2013-2018
Table 36 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2013-2018
Table 37 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2014-2018
Table 38 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2015-2018
Table 39 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2018-2023
Table 40 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2018-2023
Headlines
Prospects
Towels Remains the Most Popular Category in Sanitary Protection
Innovation Continues in Towels
the Shift in Demand From Scented Towels To Organic Alternatives
Competitive Landscape
Laurier Continues To Lead Towels and Overall Sanitary Protection
Organic Brands Are Entering the Market
Going Beyond Organic
Category Data
Table 41 Retail Sales of Sanitary Protection by Category: Value 2013-2018
Table 42 Retail Sales of Sanitary Protection by Category: % Value Growth 2013-2018
Table 43 Retail Sales of Tampons by Application Format: % Value 2013-2018
Table 44 Retail Sales of Towels by Type of Use: % Value 2013-2018
Table 45 NBO Company Shares of Retail Sanitary Protection: % Value 2014-2018
Table 46 LBN Brand Shares of Retail Sanitary Protection: % Value 2015-2018
Table 47 Forecast Retail Sales of Sanitary Protection by Category: Value 2018-2023
Table 48 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2018-2023
Headlines
Prospects
the Development of Features in General Purpose Wipes Continues
Specific Wipes See Low Demand...
...but Opportunities Remain
Competitive Landscape
Private Label Is Popular in General Purpose Wipes
Beiersdorf Continues To Lead in A Highly Fragmented Environment
Innovation To Try and Stimulate Sales
Category Data
Table 49 Retail Sales of Wipes by Category: Value 2013-2018
Table 50 Retail Sales of Wipes by Category: % Value Growth 2013-2018
Table 51 NBO Company Shares of Retail Wipes: % Value 2014-2018
Table 52 LBN Brand Shares of Retail Wipes: % Value 2015-2018
Table 53 Forecast Retail Sales of Wipes by Category: Value 2018-2023
Table 54 Forecast Retail Sales of Wipes by Category: % Value Growth 2018-2023
Headlines
Prospects
Innovation Is Crucial To Increase Value Growth in A Mature Category
Toilet Paper Continues To Enjoy the Highest Demand
Price Sensitivity in Toilet Paper
Competitive Landscape
Kimberly-Clark Continues To Lead Retail Tissue
Private Label Caters To Cost-savvy Individuals
New Product Launches From Both Brands and Private Label
Category Data
Table 55 Retail Sales of Tissue by Category: Value 2013-2018
Table 56 Retail Sales of Tissue by Category: % Value Growth 2013-2018
Table 57 NBO Company Shares of Retail Tissue: % Value 2014-2018
Table 58 LBN Brand Shares of Retail Tissue: % Value 2015-2018
Table 59 Forecast Retail Sales of Tissue by Category: Value 2018-2023
Table 60 Forecast Retail Sales of Tissue by Category: % Value Growth 2018-2023
Note: Product cover images may vary from those shown
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