The Coffee in Latin America global briefing offers an insight into to the size and shape of the Hot Drinks market, highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues and white spaces. It identifies the leading companies and brands, offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change and criteria for success. The analysis can focus on both retail and foodservice.
Product coverage: Coffee, Other Hot Drinks, Tea.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Hot Drinks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Brazil is centre of attention
Brazil plays a role in Latin American coffee well out of proportion with its already considerable share of the region’s population and economic output. This market will continue to be the driver of regional growth during the forecast period and will be the target of most foreign interest. Brazil is an anomalous market in ways other than its sheer size, including an unusually fragmented competitive landscape and a very strong preference for fresh over instant.
Fresh coffee is driver, but instant still strong
Fresh coffee will grow faster than instant in the top three coffee markets in the region (Brazil, Argentina and Mexico), but instant will remain a potent force in Latin American coffee for the foreseeable future. Because pods are still very rare, the convenience of instant remains very appealing to many consumers and in some countries it is forecast to outgrow fresh.
Venezuela is major regional black spot
Because of widespread economic problems that are unlikely to be resolved in the near future, Venezuela will remain the most troubled market in the region and represent a major drag on growth. Although never one of the largest regional coffee markets, the rapidity of its collapse has made it impossible to ignore (volume sales fell by 32% in just a single year in 2015-2016).
Macroeconomic headwinds are key threat
Choppy economic growth hurt coffee sales in Argentina, Brazil, and elsewhere in the region during the review period. The worst is probably over for most of the region’s large economies, but these highly commodity-dependent countries could see trouble return. Mexico, for example, could see forecast downgrades if economic relations with the US deteriorate.