Fortified/Functional Packaged Food in the United Kingdom

In light of COVID-19, consumers have increasingly been looking for foods with functional benefits that help to support general and immune health. Especially in the first quarter of 2021, retail sales of fortified/functional (FF) packaged food were elevated due to lockdown restrictions and the subsequent increase in home seclusion. Nevertheless, from April 2021 onwards, demand declined as society reopened and the category gradually returned to pre-pandemic level.

The publisher's Fortified/Functional Packaged Food in United Kingdom report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2016-2020, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: FF Baby Food, FF Bread, FF Breakfast Cereals, FF Confectionery, FF Dairy, FF Pasta, FF Sweet Biscuits, Snack Bars and Fruit Snacks, FF Vegetable and Seed Oil.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Fortified/Functional Packaged Food market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.