Naturally Healthy Packaged Food in Japan

  • ID: 4240626
  • Report
  • Region: Japan
  • 21 pages
  • Euromonitor International
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Honey maintained double-digit dynamism in 2017, as it benefited from a focus on its prebiotic qualities in the media, particularly on TV. The capacity of oligosaccharide in honey to boost the effectiveness of probiotics enabled the category to grow in tandem with the probiotic boom in yoghurt. Media attention, and, again, primarily TV programmes, also raised consumer awareness of the health benefits of manuka honey, including boosting immunity and alleviating sore throats.

The publisher's Naturally Healthy Packaged Food in Japan report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2013-2017, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: NH Cereal Bars, NH Dairy, NH Fruit and Nut Bars, NH Fruit Snacks, NH High Fibre Food, NH Honey, NH Nuts, Seeds and Trail Mixes, NH Olive Oil, NH Rice.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Naturally Healthy Packaged Food market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
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NATURALLY HEALTHY PACKAGED FOOD IN JAPAN

Headlines
Prospects
Honey Dynamism Continues
Olive Oil's Strong Growth
High Fibre Bread Will Post Sales Increase Due To Increasing Product Variation
Competitive Landscape
A Fragmented Category
Kato Bros Honey Co Ltd Retains Lead in Nh Honey, While Manuka Honey Posted Strong Growth

Category Data
Table 1 Sales of NH Packaged Food by Category: Value 2012-2017
Table 2 Sales of NH Packaged Food by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of NH Packaged Food: % Value 2013-2017
Table 4 LBN Brand Shares of NH Packaged Food: % Value 2014-2017
Table 5 Distribution of NH Packaged Food by Format: % Value 2012-2017
Table 6 Forecast Sales of NH Packaged Food by Category: Value 2017-2022
Table 7 Forecast Sales of NH Packaged Food by Category: % Value Growth 2017-2022
Executive Summary
Evolving Health Attitudes Reshaping Demand
Natural Trend Exerts Wide-ranging Influence
Coca-Cola Retains Lead But Domestic Rivals Gain Ground
Store Based Retailers Remain Significant in the Health and Wellness Market
Natural Trend and Diversified Functionality To Shape Demand

Market Data
Table 8 Sales of Health and Wellness by Type: Value 2012-2017
Table 9 Sales of Health and Wellness by Type: % Value Growth 2012-2017
Table 10 Sales of Health and Wellness by Category: Value 2012-2017
Table 11 Sales of Health and Wellness by Category: % Value Growth 2012-2017
Table 12 Sales of Health and Wellness by Prime Positioning: Value 2012-2017
Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2012-2017
Table 14 NBO Company Shares of Health and Wellness: % Value 2013-2017
Table 15 LBN Brand Shares of Health and Wellness: % Value 2014-2017
Table 16 Distribution of Health and Wellness by Format: % Value 2012-2017
Table 17 Distribution of Health and Wellness by Format and Category: % Value 2017
Table 18 Forecast Sales of Health and Wellness by Type: Value 2017-2022
Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2017-2022
Table 20 Forecast Sales of Health and Wellness by Category: Value 2017-2022
Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2017-2022
Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2017-2022
Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2017-2022
Definitions
Sources
Summary 1 Research Sources
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