Fortified/Functional Packaged Food in Denmark

  • ID: 4240630
  • Report
  • Region: Denmark
  • 23 pages
  • Euromonitor International
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While most Danish consumers are highly sceptical of “miracle solutions” that claim to address a wide range of ailments, high protein packaged food is widely accepted. Furthermore, following rising activity levels, with Danes increasingly partaking in physical activities, such as running, CrossFit or the gym, and the importance of an active and healthy image is increasing, high protein food is gaining attention from the media and manufacturers.

The publisher's Fortified/Functional Packaged Food in Denmark report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2013-2017, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: FF Baby Food, FF Bread, FF Breakfast Cereals, FF Confectionery, FF Dairy, FF Pasta, FF Sweet Biscuits, Snack Bars and Fruit Snacks, FF Vegetable and Seed Oil.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Fortified/Functional Packaged Food market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
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FORTIFIED/FUNCTIONAL PACKAGED FOOD IN DENMARK

Headlines
Prospects
High Protein Options Drive Value Sales of Fortified/functional Packaged Food
Stringent Regulatory Framework Limits the Possibility for Greater Growth
Low Innovation Expected Within Fortified/functional Packaged Food
Competitive Landscape
the Leading Dairy Player Retains Position
High Protein Bread Could Boost the Development of Leading Bread Players
Low Innovation Within Ff Confectionery

Category Data
Table 1 Sales of Fortified/Functional Packaged Food by Category: Value 2012-2017
Table 2 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2012-2017
Table 3 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2012-2017
Table 4 Key Functional Ingredients in Fortified/Functional Bread: % Value 2012-2017
Table 5 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2012-2017
Table 6 Sales of Fortified/Functional Dairy-based Yoghurt by Standard Fat vs Reduced Fat: % Value 2012-2017
Table 7 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2013-2017
Table 8 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2014-2017
Table 9 LBN Brand Shares of Fortified/Functional Bread: % Value 2014-2017
Table 10 Distribution of Fortified/Functional Packaged Food by Format: % Value 2012-2017
Table 11 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2017-2022
Table 12 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2017-2022
Executive Summary
Strong Growth Continues
the Health and Wellness Trend Shapes Demand
Manufacturers Sharpen Their Focus on Health and Wellness Related Products
Increased Internet Usage Impacts Health and Wellness in Various Ways
Growth Is Expected Over the Forecast Period

Market Data
Table 13 Sales of Health and Wellness by Type: Value 2012-2017
Table 14 Sales of Health and Wellness by Type: % Value Growth 2012-2017
Table 15 Sales of Health and Wellness by Category: Value 2012-2017
Table 16 Sales of Health and Wellness by Category: % Value Growth 2012-2017
Table 17 Sales of Health and Wellness by Prime Positioning: Value 2012-2017
Table 18 Sales of Health and Wellness by Prime Positioning: % Value Growth 2012-2017
Table 19 NBO Company Shares of Health and Wellness: % Value 2013-2017
Table 20 LBN Brand Shares of Health and Wellness: % Value 2014-2017
Table 21 Distribution of Health and Wellness by Format: % Value 2012-2017
Table 22 Distribution of Health and Wellness by Format and Category: % Value 2017
Table 23 Forecast Sales of Health and Wellness by Type: Value 2017-2022
Table 24 Forecast Sales of Health and Wellness by Type: % Value Growth 2017-2022
Table 25 Forecast Sales of Health and Wellness by Category: Value 2017-2022
Table 26 Forecast Sales of Health and Wellness by Category: % Value Growth 2017-2022
Table 27 Forecast Sales of Health and Wellness by Prime Positioning: Value 2017-2022
Table 28 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2017-2022
Sources
Summary 1 Research Sources
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