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Naturally Healthy Beverages in the Philippines

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    Report

  • 25 Pages
  • January 2021
  • Region: Philippines
  • Euromonitor International
  • ID: 4255160
Naturally healthy (NH) beverages account for only a very small proportion of total retail volume sales of health and wellness beverages in the Philippines, as the high prices of many NH beverages renders them unaffordable to most local consumers. Retail volume sales of NH beverages plunged during 2020. This was due to soaring prices for NH other hot drinks, which not only curbed demand but also led to a significant curtailment in distribution.

The Naturally Healthy Beverages in Philippines report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2016-2020, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: NH Hot Drinks, NH Soft Drinks.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Naturally Healthy Beverages market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2020 IMPACT
  • Soaring prices crush demand for NH hot drinks
  • With no more than a modest increase in unit price, demand for NH soft drinks proves more robust
  • As NH beverages remain niche, players focus on below-the-line marketing

RECOVERY AND OPPORTUNITIES
  • Increased consumer interest in preventative health will help to drive recovery in retail volume sales
  • Product variety set to expand to ride on health consciousness
  • E-commerce will continue to grow in importance, as manufacturers and retailers pay more attention to it in the aftermath of COVID-19

CATEGORY DATA
  • Table 1 Sales of NH Beverages by Category: Value 2015-2020
  • Table 2 Sales of NH Beverages by Category: % Value Growth 2015-2020
  • Table 3 NBO Company Shares of NH Beverages: % Value 2016-2020
  • Table 4 LBN Brand Shares of NH Beverages: % Value 2017-2020
  • Table 5 Distribution of NH Beverages by Format: % Value 2015-2020
  • Table 6 Forecast Sales of NH Beverages by Category: Value 2020-2025
  • Table 7 Forecast Sales of NH Beverages by Category: % Value Growth 2020-2025

EXECUTIVE SUMMARY
  • COVID-19 impact on health and wellness
  • COVID-19 country impact
  • Company response
  • Retailing shift
  • Foodservice vs retail split
  • What next for health and wellness?

MARKET DATA
  • Table 8 Sales of Health and Wellness by Type: Value 2015-2020
  • Table 9 Sales of Health and Wellness by Type: % Value Growth 2015-2020
  • Table 10 Sales of Health and Wellness by Category: Value 2015-2020
  • Table 11 Sales of Health and Wellness by Category: % Value Growth 2015-2020
  • Table 12 Sales of Health and Wellness by Prime Positioning: Value 2015-2020
  • Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2015-2020
  • Table 14 NBO Company Shares of Health and Wellness: % Value 2016-2020
  • Table 15 LBN Brand Shares of Health and Wellness: % Value 2017-2020
  • Table 16 Distribution of Health and Wellness by Format: % Value 2015-2020
  • Table 17 Distribution of Health and Wellness by Format and Category: % Value 2020
  • Table 18 Forecast Sales of Health and Wellness by Type: Value 2020-2025
  • Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2020-2025
  • Table 20 Forecast Sales of Health and Wellness by Category: Value 2020-2025
  • Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2020-2025
  • Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2020-2025
  • Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENTGLOBAL INDUSTRY ENVIRONMENTDISCLAIMER
SOURCES
  • Summary 1 Research Sources