Naturally Healthy Beverages in Australia

  • ID: 4255166
  • Report
  • Region: Australia
  • 23 pages
  • Euromonitor International
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The tea product kombucha became mainstream in 2017, as supermarkets and on-trade venues increased their kombucha product ranges, with products becoming available at both key supermarkets, Coles and Woolworths, as well in on-trade venues such as Grill’d. The surge in availability of kombucha products in 2017 resulted in other NH RTD tea recording the strongest growth within health and wellness beverages.

The Naturally Healthy Beverages in Australia report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2013-2017, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: NH Hot Drinks, NH Soft Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Naturally Healthy Beverages market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
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NATURALLY HEALTHY BEVERAGES IN AUSTRALIA

Headlines
Prospects
Kombucha Becomes Mainstream
Bottled Water Products Continue To Benefit From Their Natural Positioning
Superfood Buzz Leads To Growth of Nh Superfruit 100% Juice
Competitive Landscape
Lion Leads Naturally Healthy Beverages; However, Its Share Declines Significantly Over the Review Period
Bickford's Australia Continues To Record Growth Within Nh Superfruit 100% Juice
Nudie Foods Australia's Share Increases Throughout the Review Period, As Consumers Value the Natural Positioning of Its Brand

Category Data
Table 1 Sales of NH Beverages by Category: Value 2012-2017
Table 2 Sales of NH Beverages by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of NH Beverages: % Value 2013-2017
Table 4 LBN Brand Shares of NH Beverages: % Value 2014-2017
Table 5 Distribution of NH Beverages by Format: % Value 2012-2017
Table 6 Forecast Sales of NH Beverages by Category: Value 2017-2022
Table 7 Forecast Sales of NH Beverages by Category: % Value Growth 2017-2022
Executive Summary
Health and Wellness Concerns Remain A Key Focus for Australian Consumers
the Turn Against Sugar Continues Full Force
Major Players Make Health and Wellness A Priority
Supermarkets A Key Channel for Ensuring the Distribution of Healthier Food and Beverage Options
A Focus on Healthy Living Shows No Signs of Letting Up

Market Data
Table 8 Sales of Health and Wellness by Type: Value 2012-2017
Table 9 Sales of Health and Wellness by Type: % Value Growth 2012-2017
Table 10 Sales of Health and Wellness by Category: Value 2012-2017
Table 11 Sales of Health and Wellness by Category: % Value Growth 2012-2017
Table 12 Sales of Health and Wellness by Prime Positioning: Value 2012-2017
Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2012-2017
Table 14 NBO Company Shares of Health and Wellness: % Value 2013-2017
Table 15 LBN Brand Shares of Health and Wellness: % Value 2014-2017
Table 16 Distribution of Health and Wellness by Format: % Value 2012-2017
Table 17 Distribution of Health and Wellness by Format and Category: % Value 2017
Table 18 Forecast Sales of Health and Wellness by Type: Value 2017-2022
Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2017-2022
Table 20 Forecast Sales of Health and Wellness by Category: Value 2017-2022
Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2017-2022
Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2017-2022
Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2017-2022
Sources
Summary 1 Research Sources
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