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Fortified/Functional Packaged Food in the United Arab Emirates

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    Report

  • 23 Pages
  • June 2022
  • Region: United Arab Emirates
  • Euromonitor International
  • ID: 4255238
Growing health awareness among local consumers is the major driver of demand for fortified/functional packaged food in the United Arab Emirates. Retail volume sales notably increased in 2020 following the emergence of the pandemic, as consumers became increasingly aware of the benefits of a following healthier lifestyle, including adopting well-balanced diets and which food categories they should be focusing on, to include finding alternatives to standard packaged food.

The Fortified/Functional Packaged Food in United Arab Emirates report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2017-2021, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: FF Baby Food, FF Bread, FF Breakfast Cereals, FF Confectionery, FF Dairy, FF Pasta, FF Sweet Biscuits, Snack Bars and Fruit Snacks, FF Vegetable and Seed Oil.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Fortified/Functional Packaged Food market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2020 IMPACT
  • Immune boosting emerges as major positioning in fortified/functional packaged food
  • Fortification expands to cover a wider range of packaged food categories
  • Fortified/functional packaged food faces strong competition from other categories

RECOVERY AND OPPORTUNITIES
  • The widening of the range of fortified/functional packaged food to continue
  • Immune boosting fortification likely to remain a major trend
  • Stronger competition expected to come from other categories, especially organic

CATEGORY DATA
  • Table 1 Sales of Fortified/Functional Packaged Food by Category: Value 2015-2020
  • Table 2 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2015-2020
  • Table 3 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2015-2020
  • Table 4 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2015-2020
  • Table 5 Key Functional Ingredients in Fortified/Functional Milk: % Value 2015-2020
  • Table 6 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2015-2020
  • Table 7 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2016-2020
  • Table 8 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2017-2020
  • Table 9 Distribution of Fortified/Functional Packaged Food by Format: % Value 2015-2020
  • Table 10 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2020-2025
  • Table 11 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2020-2025

EXECUTIVE SUMMARY
  • COVID-19 impact on health and wellness
  • COVID-19 country impact
  • Company response
  • Retailing shift
  • Foodservice vs retail split
  • What next for health and wellness?

MARKET DATA
  • Table 12 Sales of Health and Wellness by Type: Value 2015-2020
  • Table 13 Sales of Health and Wellness by Type: % Value Growth 2015-2020
  • Table 14 Sales of Health and Wellness by Category: Value 2015-2020
  • Table 15 Sales of Health and Wellness by Category: % Value Growth 2015-2020
  • Table 16 Sales of Health and Wellness by Prime Positioning: Value 2015-2020
  • Table 17 Sales of Health and Wellness by Prime Positioning: % Value Growth 2015-2020
  • Table 18 NBO Company Shares of Health and Wellness: % Value 2016-2020
  • Table 19 LBN Brand Shares of Health and Wellness: % Value 2017-2020
  • Table 20 Distribution of Health and Wellness by Format: % Value 2015-2020
  • Table 21 Distribution of Health and Wellness by Format and Category: % Value 2020
  • Table 22 Forecast Sales of Health and Wellness by Type: Value 2020-2025
  • Table 23 Forecast Sales of Health and Wellness by Type: % Value Growth 2020-2025
  • Table 24 Forecast Sales of Health and Wellness by Category: Value 2020-2025
  • Table 25 Forecast Sales of Health and Wellness by Category: % Value Growth 2020-2025
  • Table 26 Forecast Sales of Health and Wellness by Prime Positioning: Value 2020-2025
  • Table 27 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENTGLOBAL INDUSTRY ENVIRONMENTDISCLAIMER
SOURCES
  • Summary 1 Research Sources