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Processed Fruit and Vegetables in Pakistan

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    Report

  • 22 Pages
  • November 2025
  • Region: Pakistan
  • Euromonitor International
  • ID: 4267907
Retail sales of processed fruits and vegetables in Pakistan are being fuelled by increasing demand for convenience and time-saving meal solutions. Urban consumers, including dual-income households, young professionals, and small families, are turning to ready-to-use products such as frozen peas, mixed vegetables, chopped spinach, canned corn, and tomato paste, which simplify cooking and reduce preparation time.

This report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2025, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Frozen Processed Fruit and Vegetables, Shelf Stable Fruit and Vegetables.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Processed Fruit and Vegetables market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Convenience and quality concerns drive growth
INDUSTRY PERFORMANCE
  • Rising demand for convenience fuels sales
  • Shelf stable beans sees fastest growth
WHAT’S NEXT?
  • Health concerns will facilitate shift towards packaged produce
  • Players to harness export potential
  • Shift towards sustainable packaging
COMPETITIVE LANDSCAPE
  • Quick Food Industries leverages vertical integration to drive sales
  • Fragmented market beyond leading players
CHANNELS
  • Small local grocers remains dominant channel
  • E-commerce remains underdeveloped, despite rapid growth
CATEGORY DATA
  • Table 1 Sales of Processed Fruit and Vegetables by Category: Volume 2020-2025
  • Table 2 Sales of Processed Fruit and Vegetables by Category: Value 2020-2025
  • Table 3 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2020-2025
  • Table 4 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2020-2025
  • Table 5 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2020-2025
  • Table 6 NBO Company Shares of Processed Fruit and Vegetables: % Value 2021-2025
  • Table 7 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2022-2025
  • Table 8 Distribution of Processed Fruit and Vegetables by Format: % Value 2020-2025
  • Table 9 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2025-2030
  • Table 10 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2025-2030
  • Table 11 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2025-2030
  • Table 12 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERSTAPLE FOODS IN PAKISTAN
EXECUTIVE SUMMARY
  • Expansion of modern retail fuels staple food sales
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Convenience and urbanisation drive robust growth
  • Consumers shift from unpackaged to packaged formats mid rising focus on food safety and quality
  • Affordability remains key as local production expands
WHAT’S NEXT?
  • Changing lifestyles and retail formalisation will drive growth
  • Competition will intensify as players expand their portfolios and invest in geographical expansion
  • Health and wellness trend will gain traction in urban areas
COMPETITIVE LANDSCAPE
  • Engro leads fragmented landscape
  • Matco gains share at expense of smaller competitors
CHANNELS
  • Small local grocers face growing competition from modern trade
  • E-commerce shows rapid expansion
MARKET DATA
  • Table 13 Sales of Staple Foods by Category: Volume 2020-2025
  • Table 14 Sales of Staple Foods by Category: Value 2020-2025
  • Table 15 Sales of Staple Foods by Category: % Volume Growth 2020-2025
  • Table 16 Sales of Staple Foods by Category: % Value Growth 2020-2025
  • Table 17 NBO Company Shares of Staple Foods: % Value 2021-2025
  • Table 18 LBN Brand Shares of Staple Foods: % Value 2022-2025
  • Table 19 Penetration of Private Label by Category: % Value 2021-2025
  • Table 20 Distribution of Staple Foods by Format: % Value 2020-2025
  • Table 21 Forecast Sales of Staple Foods by Category: Volume 2025-2030
  • Table 22 Forecast Sales of Staple Foods by Category: Value 2025-2030
  • Table 23 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
  • Table 24 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
  • Summary 1 Research Sources