Growth in sauces, dressings and condiments in Asia Pacific was driven by the performance of soy sauces, which dominates sales in the second largest market, China, and by a focus on healthier variants with reduced salt. Soy sauces also made gains in Indonesia. In the largest market, Japan, stagnant total sales were impacted by the poor performance of pickled products, a mature category, although other products benefited from efforts by key brands to improve convenience and health properties.
The Sauces, Dressings and Condiments in Asia Pacific global briefing offers an insight into to the size and shape of the Packaged Food market, highlights buzz topics, emerging geographies, categories and trends and identifies the leading companies and brands. It also offers strategic analysis on driving packaged food industry trends like health and wellness, premiumisation, convenience and value-for-money and how those trends influence factors like new product developments, packaging innovations, retail distribution and retail pricing both historically and into the future.
Product coverage: Baby Food, Baked Goods, Breakfast Cereals, Confectionery, Dairy, Edible Oils, Ice Cream and Frozen Desserts, Processed Fruit and Vegetables, Processed Meat and Seafood, Ready Meals, Rice, Pasta and Noodles, Sauces, Dressings and Condiments, Savoury Snacks, Soup, Spreads, Sweet Biscuits, Snack Bars and Fruit Snacks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Packaged Food market
- Pinpoint growth sectors and identify factors driving change
- Understand the competitive environment, the market’s major players and leading brands
- Use five-year forecasts to assess how the market is predicted to develop.
- Key findings
- Strong rise in sales in Asia Pacific due to popularity in China
- China and Japan still determine total growth, India makes its mark
- Soy sauces a growth driver in China, pickled products falls in Japan
- Table 1 drives growth in many emerging markets, except India
- Categories focusing on health and convenience perform strongly
- Only a few outstanding growth drivers beyond soy sauces in China
- Healthier and more premium variants fuel growth in key categories
- Vast discrepancies across markets in terms of distribution
- Rise of modern grocery channels; traditional channels remain key
LEADING COMPANIES AND BRANDS
- Variations in concentration due to widely different levels of maturity
- Japanese companies lead, but rely too heavily on domestic sales
- Japanese and global players boosted by major reach in Indonesia
- Kewpie retains a solid lead, China’s soy sauces brands see a strong rise
- Sharp contrast in forecast trend between Asia’s two largest markets
- Growth in other markets set to be fuelled by India and Indonesia
- Convenience and health likely to increasingly shape growth trends
- Key forecast drivers: GDP growth, soft drivers and population boost
- Strong impact of GDP growth and soft drivers on emerging markets
- Japan: Market context
- Japan: Competitive and retail landscape
- China: Market context
- China: Competitive and retail landscape
- India: Market context
- India: Competitive and retail landscape
- Indonesia: Market context
- Indonesia: Competitive and retail landscape
- South Korea: Market context
- South Korea: Competitive and retail landscape
- Vietnam: Market context
- Vietnam: Competitive and retail landscape
- Thailand: Market context
- Thailand: Competitive and retail landscape
- Philippines : Market context
- Philippines : Competitive and retail landscape
- Taiwan : Market context
- Taiwan: Competitive and retail landscape
- Malaysia: Market context
- Malaysia: Competitive and retail landscape
- Kazakhstan : Market context
- Kazakhstan : Competitive and retail landscape
- Hong Kong, China : Market context
- Hong Kong, China : Competitive and retail landscape
- Uzbekistan : Market context
- Uzbekistan : Competitive and retail landscape
- Azerbaija n: Market context
- Azerbaijan : Competitive and retail landscape
- Pakistan : Market context
- Pakistan : Competitive and retail landscape
- Singapore : Market context
- Singapore : Competitive and retail landscape
Dichotomy between the two largest markets, China and Japan
Asia Pacific, the world’s largest region for sauces, dressings and condiments in 2016, recorded robust growth between 2011 and 2016. However, growth in Asia Pacific was hit by a poor performance in Japan, the largest market; contrasting with the solid increase seen in China. Sales per capita remained low compared with North America and Western Europe.
India becoming a key growth generator in Asia Pacific
While China generated the vast majority of value sales growth in Asia Pacific between 2011 and 2016, and is expected to remain by far the largest contributor to growth between 2016 and 2021, India, a less mature market, asserted itself as thesecond largest generator of actual growth in 2016, and is forecast to strengthen its role in driving total growth in Asia Pacific in the forecast period.
Soy sauces is a key growth driver, with gains from healthier products
China’s growth was strongly driven by table sauces, mostly soy sauces, which accounted for the majority of sales, and which benefited from efforts by major domestic manufacturers to focus on more premium products, notably through healthier variants containing less salt.
Decline in Japan in its key category, pickled products, but resilient overall sales
While Japan’s sales decline between 2011 and 2016 was mostly due to the decrease seen in pickled products at the beginning of the period, other categories saw resilient performances in all years, notably salad dressings, driven by more convenient products targeting single-person households.
Competitive landscape: overall fragmentation hides key discrepancies between countries
The fragmentation of the competitive landscape in sauces, dressings and condiments in Asia Pacific is also apparent in China, due to a lack of concentration in soy sauces, as well as in Japan, as a result of strong diversity in the category, with the most popular types of sauces, dressings and condiments dominated by distinct brands, such as Kewpie in mayonnaise and salad dressings and Kikkoman in soy sauces.