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Sauces, Dressings and Condiments in Middle East and Africa

  • ID: 4267923
  • Report
  • Region: Middle East, Africa
  • 68 pages
  • Euromonitor International
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Overall Fragmentation Hides Key Discrepancies Between Countries
The Middle East and Africa is the second fastest growing region globally with an increasing consumer base. Increased westernisation and added need for convenience have ensured robust growth for sauces, dressings and condiments. The industry is highly consolidated in a few countries and highly fragmented in a few, with Unilever and Nestlé the market leaders. With strong growth forecasts due to economic recovery, this region has strong potential for the category in the coming years.

The Sauces, Dressings and Condiments in Middle East and Africa global briefing offers an insight into to the size and shape of the Packaged Food market, highlights buzz topics, emerging geographies, categories and trends and identifies the leading companies and brands. It also offers strategic analysis on driving packaged food industry trends like health and wellness, premiumisation, convenience and value-for-money and how those trends influence factors like new product developments, packaging innovations, retail distribution and retail pricing both historically and into the future.

Product coverage: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Packaged Food market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Sauces, Dressings and Condiments in Middle East and Africa

Regional Overview
Leading Companies and Brands
Forecast Projections
Country Snapshots
Note: Product cover images may vary from those shown
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Dichotomy between the two largest markets, China and Japan

Asia Pacific, the world’s largest region for sauces, dressings and condiments in 2016, recorded robust growth between 2011 and 2016. However, growth in Asia Pacific was hit by a poor performance in Japan, the largest market; contrasting with the solid increase seen in China. Sales per capita remained low compared with North America and Western Europe.

India becoming a key growth generator in Asia Pacific

While China generated the vast majority of value sales growth in Asia Pacific between 2011 and 2016, and is expected to remain by far the largest contributor to growth between 2016 and 2021, India, a less mature market, asserted itself as thesecond largest generator of actual growth in 2016, and is forecast to strengthen its role in driving total growth in Asia Pacific in the forecast period.

Soy sauces is a key growth driver, with gains from healthier products

China’s growth was strongly driven by table sauces, mostly soy sauces, which accounted for the majority of sales, and which benefited from efforts by major domestic manufacturers to focus on more premium products, notably through healthier variants containing less salt.

Decline in Japan in its key category, pickled products, but resilient overall sales

While Japan’s sales decline between 2011 and 2016 was mostly due to the decrease seen in pickled products at the beginning of the period, other categories saw resilient performances in all years, notably salad dressings, driven by more convenient products targeting single-person households.

Competitive landscape: overall fragmentation hides key discrepancies between countries

The fragmentation of the competitive landscape in sauces, dressings and condiments in Asia Pacific is also apparent in China, due to a lack of concentration in soy sauces, as well as in Japan, as a result of strong diversity in the category, with the most popular types of sauces, dressings and condiments dominated by distinct brands, such as Kewpie in mayonnaise and salad dressings and Kikkoman in soy sauces.

Note: Product cover images may vary from those shown