2017 Auto Advertising Annual Report - Product Image

2017 Auto Advertising Annual Report

  • ID: 4311400
  • Report
  • 65 pages
  • Advanced Interactive Media Group LLC
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FEATURED COMPANIES

  • Alma MediaPartners
  • Autotrack.nl
  • Carlist.my
  • DeMotores
  • LeBonCoin.fr
  • Pakwheels
  • MORE

The global car market continues to grow, with classifieds at the center of its evolution in technology and advertising. Niche search algorithms, marketing solutions for dealers and geolocation services are changing the dynamics between the seller and buyer. 

The 2017 Automotive Advertising Annual addresses these shifts. In particular, we take a look at how the underdog CarGurus won the web traffic war in the U.S.; how horizontals are taking on verticals in the battle for dealerships; and ways in which auto platforms are monetizing increasingly large swathes of data. 

Inside, you’ll also find a sections on company innovations across the globe, the most interesting auto start-ups, and profiles of top auto classifieds by country. 

The report covers 30 countries and nearly 100 companies in 65 pages, which includes a “mini-CIR” of non-automotive content.

Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • Alma MediaPartners
  • Autotrack.nl
  • Carlist.my
  • DeMotores
  • LeBonCoin.fr
  • Pakwheels
  • MORE
  • How CarGurus beat rivals AutoTrader and Cars.com in traffic surge
  • Horizontal classifieds are making major inroads in their appeal to dealers
  • How consumers shop for cars today and the impact on classifieds
  • The impact of a site redesign on an auto business
  • Innovation round-up
  • Auto start-ups
  • Top auto classifieds by country
  • New realtor.com, Zillow tech unveiled
  • Important lessons for blue-collar recruitment apps
Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • Alma MediaPartners
  • Autotrack.nl
  • Carlist.my
  • DeMotores
  • LeBonCoin.fr
  • Pakwheels
  • MORE
  • Automotive classified or marketplace businesses are amongst the most lucrative in the world. Many of these businesses have moved well beyond being great at optimizing for Google search and have developed into powerful brands.
  • This vertical remains one of the best monetized with businesses delivering an increasing range of products to generate more value from car dealers.
  • Business models are well developed. Charging for listings remains the dominant model and is employed worldwide.
  • This highly profitable market is attracting new levels of competition. Horizontal classified businesses are beginning to realise the opportunities presented by high volumes of private auto listings and their huge audiences.
  • For a number of years it has appeared that strong print brands that transitioned to digital early or first movers would win their local automotive marketplace. We see a wave of new entrants to the market who are focusing on the buyer rather than the seller and using business model innovation to compete.
  • The researcher expects disruption of the automotive classified markets to continue, however we also note that incumbents are responding quickly.
  • Companies are adding new services and revenue streams as they  realise the intent, pricing and behavioural data they have. The user of the automotive classified site in the main still remains undervalued.
  • Changes in consumer behaviour and that of car manufacturers appear slow. We anticipate the dealer networks to retain their place in the buying and selling process for some time.
  • Revenue growth in automotive classifieds looks set to continue. Even in mature countries businesses have plenty of opportunities from  increasing to dealer revenue to leveraging data. There is also the  challenge of how to derive revenue from the private seller. The only restriction on growth are the horizontal classifieds and start-ups who often rely on price to gain market share .
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  • Alma MediaPartners
  • Am.ru
  • Arabam.co
  • Autocasion.com
  • Autodb.no
  • Autodeal Philippines
  • Autodiscuento SL
  • Autohome
  • Autolina
  • Auto.ru
  • Autoricardo.ch
  • AutoSapo.pt
  • Autoscout24.ch
  • AutoScout24
  • Autotalli.com
  • Autotie.fl
  • Autotrack.nl
  • AutoTrader
  • AutoUncle
  • Autovit.ro
  • Autowereld
  • Avito
  • Bestauto.ro
  • Biltorvet.dk
  • Bilweb
  • Bikroy.com
  • Bilbasen.dk
  • BitAuto
  • Bytbil Nordic (Page
  • LaCentrale.fr
  • Campanda
  • Cars.com
  • CarGurus
  • Carlist
  • Carlist.my
  • Cars24
  • Carroya.com
  • Carsensor.jp
  • Carsguide.com
  • CarSnip
  • Carspring
  • Carvana
  • Carview.co.jp
  • Carwale.com
  • Carzz
  • Chileautos.cl
  • Coches.net
  • Craigslist
  • DeAutos
  • DeMotores
  • Depozitauto.ro (Page
  • Drive.com.au
  • Droom Technology
  • EBay
  • EBM system
  • Fagmedia
  • Finn
  • FixeAds
  • Gratka.pl
  • Gumtree
  • Icarros
  • Innovative Media
  • Kavak
  • Kijiji.ca
  • LeBonCoin.fr
  • MeinAuto
  • MercadoLibre Vehiculos
  • Metroland
  • Mobil123
  • Mobile.de
  • Moteur.ma
  • Motomi
  • Naspers
  • Netcar Exchange
  • Nettiauto
  • NettiX
  • Netwheels
  • OLX.in
  • One2Car.com
  • Otomoto.pl
  • Pakwheels
  • Reezocar
  • Ricardo.ch
  • Sahibinden
  • Sauto.cz
  • Schibsted Classified Media
  • Scout24.ch
  • SemiNuevos
  • Seznam.cz
  • SoloAutos.mx
  • Standvirtual.com
  • Tasit.com
  • Tipcars.com
  • TuCarro.com.co
  • Vlan.be
  • VoitureAuMaroc
  • Wallapop
  • Webfarm s.r.o.
  • Wheels.ca
  • Zoomcar
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