The Weight Management and Wellbeing (WMW) in Latin America global briefing examines the size, growth trends and potential opportunities in the Consumer Health market. The strategic analyses include assessing the impacts of changing regulations, research breakthroughs and public health concerns on both the market and leading companies. Consumer attitudes towards the products and their personal healthcare needs are also explored.
Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Consumer Health market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
CLEAN LABEL AND PERSONALISATION: THE NEW WEIGHT MANAGEMENT AND WELLBEING (WMW)
The rising demand for clean labels and increasing needs around personalised WMW products and services are reshaping the WMW scene. Mobile consumers (mConsumers) are inspired to educate themselves and eat more healthily, while tracking personalised data on their phones. These consumers also want WMW products that can adjust to these new personalised data sources and match their lifestyle by integrating physical activity, health records, weight management goals and diet needs, among others.
OTC OBESITY AND WEIGHT LOSS SUPPLEMENT CONTROVERSIES CONTINUE TO AFFECT SALES
From Fen-Phen’s dangerous side effects in the 1990s to a series of difficulties with Alli (OTC obesity by GSK) in 2014 to Interpol issuing a global alert to 190 countries in 2015 warning about an illicit chemical posing a lethal threat coming from e-commerce weight loss sellers, these categories have a legacy of distrust from consumers, which has affected demand.
FROM FAT AND SUGAR IN THE 1950S TO WMW DIGITAL TOOLS
Every few years, weight management trends change. There is currently a movement away from “magic” weight loss claims like “lose 10 pounds in a week without exercise or a healthy diet” to high protein diets, exercise plans, and digital and personalised weight management tools.
MEAL REPLACEMENT GROWING MORE SLOWLY THAN OTHER PROTEIN-BASED PRODUCTS
Meal replacement, the biggest WMW category, is growing more slowly than other protein-based consumer health categories. Growth in supplement nutrition drinks stems from consumption by seniors, while protein supplements are rising due to plant-based protein demand, and the protein-based sports nutrition category is growing due to healthy living trends and fitness goals.
ASIA PACIFIC AND NORTH AMERICA LEAD WEIGHT MANAGEMENT AND WELLBEING (WMW)
WMW value sales reached USD15.9 billion in 2016, with the US, China, and Japan representing the world’s largest markets, collectively contributing 52% of 2016 value sales. The US is the biggest market (USD5.5 billion) but China is projected to grow much faster over 2016-2021, at a 14% CAGR, due to both demand for meal replacement by young Chinese women and the expected expansion of the main players in supplement nutrition drinks from hospitals and pharmacies to other retail outlets, in order to reach more elderly consumers.
INNOVATION OUTSIDE THE INDUSTRY CONTINUES
The WMW industry is forecast to grow by a 4% CAGR over 2016-2021, reaching USD19 billion by 2021. Many innovations outside the industry will, however, continue to disrupt weight management as we know it. This means more mConsumers managing their weight with mHealth apps, 24/7 access to wellness coaches, and personalised monthly subscriptions based on genetics, physical activity, mental health, etc. This presents a challenge to WMW companies, as well as an opportunity to be part of a more integrated approach to weight and health.