Sub-Saharan Africa OTT TV & Video Forecasts

  • ID: 4318107
  • Report
  • Region: Africa, Sub-Saharan Africa
  • 168 Pages
  • Digital TV Research
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Sub-Saharan Africa OTT TV and video will still be a very immature sector by 2022, with movie and TV episode revenues reaching $640 million for 35 countries. However, this total is up by a multiple of 12 on 2016’s $52 million, according to the Sub-Saharan Africa OTT TV & Video Forecasts report. South Africa will account for 40% of the region’s revenues by 2022, with Nigeria bringing in a further 21%.

SVOD is already the main revenue driver for OTT TV and video. SVOD revenues will reach $475 million by 2022 (or 74% of the OTT total); up by 22 times on the 2016 total (40% of OTT revenues).
by 2022.

This forecasts 10.12 million SVOD subs by 2022, up from 525,000 at end-2016. South Africa (2.70 million by 2022) will remain the leader, but Nigeria (2.64 million) will be close to taking top slot.

Published in June 2017, this 168-page PDF and excel report combines the relevant countries from two of last year’s reports: Middle East & Africa OTT TV & Video Forecasts and Middle East & Africa SVOD Forecasts in one convenient place.

The report comes in six parts:

  • Executive summary and regional forecasts, with handy comparison tables to reveal the best growth prospects;
  • Major SVOD platforms, including market share for each;
  • Regional forecasts summary from 2010 to 2022 by platform, by household penetration, by SVOD subscribers and by OTT revenues;
  • Top-line forecasts (population, population per household, households, TV households, fixed broadband homes, smartphone users, tablet users) for 35 countries;
  • Country profiles for 35 territories;
  • Detailed country forecasts for 35 nations.
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Population (000)
Total households (000)
TV households (000)
Fixed broadband households (000)
Smartphone users (000)
Tablet userscribers (000)

TV HH/Total HH
Fixed bband HH/Total HH
Smartphone users/Pop
Tablet users/Population

OTT TV & video fixed broadband households (000)
OTT TV & video HH/Fixed broadband HH
OTT TV & video HH/TV HH

OTT TV & video Smartphone users (000)
OTT TV & video HH/Smartphone users

Gross OTT TV & video total (000)

SVOD total subs (000)
SVOD homes/TVHH
SVOD homes/Fixed broadband HH
SVOD homes/Smartph users

TV rental transactions (000)
Movie rental trans (000)
Total rental trans (000)
TV download-to-own transactions (000)
Movie download-to-own transactions (000)
Total download-to-own transactions (000)

Online display advertising total (US$ mil.)

Online advertising for OTT sites (US$ mil.)
Online TV rental revenues (US$ mil.)
Online movie rental revenues (US$ mil.)
Online rental revs (US$ mil.)
Download-to-own TV revenues (US$ mil.)
Download-to-own movie revenues (US$ mil.)
Download-to-own video revenues (US$ mil.)
SVOD revenues (US$ mil.)
Total OTT TV & video revenues (US$ mil.)

SVOD subscribers by operator (000)
Netflix
Amazon
Iflix
Iroko
Others

Share of SVOD subscribers by operator (%)
Netflix
Amazon
Iflix
Iroko
Others

SVOD revenues by operator (US$ mil.)
Netflix
Amazon
Iflix
Iroko
Others

Share of SVOD revenues by operator (%)
Netflix
Amazon
Iflix
Iroko
Others

SVOD ARPU by operator ($)
Netflix
Amazon
Iflix
Iroko

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