Free From in Turkey

  • ID: 4318948
  • Report
  • Region: Turkey
  • 28 pages
  • Euromonitor International
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Free from continued to generate double-digit current value growth in 2016, rising by 20%, with the sales growing from a relatively low base. The main factor spurring growth in the category towards the end of the review period was the increased consumer consciousness of food intolerance. Only a decade ago Turkish consumers were mostly unaware of food intolerance and related allergies and illnesses.

The Free From in Turkey report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2012-2016, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2021 illustrate how the market is set to change.

Product coverage:Free From Allergens, Free From Dairy, Free From Gluten, Free From Lactose, Free From Meat.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Free From market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
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FREE FROM IN TURKEY

May 2017

List of Contents and Tables:

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Free From by Category: Value 2011-2016
Table 2 Sales of Free From by Category: % Value Growth 2011-2016
Table 3 Free From Lactose Dairy by Type: % Value 2011-2016
Table 4 NBO Company Shares of Free From: % Value 2012-2016
Table 5 LBN Brand Shares of Free From: % Value 2013-2016
Table 6 Distribution of Free From by Format: % Value 2011-2016
Table 7 Forecast Sales of Free From by Category: Value 2016-2021
Table 8 Forecast Sales of Free From by Category: % Value Growth 2016-2021
Executive Summry
Health and Wellness Beverages Sees Double Digit Growth in 2016
Increased Number of New Product Developments Supports Growth
Health and Wellness Is Led by Artisanal Products in 2016
Independent Small Grocers and Homeshopping Channels Continue To Lead
Health and Wellness in Turkey Is Predicted To Register Stronger Growth in the Forecast Period
Key Trends and Developments
Growing Urbanisation and the Young Population Are the Most Important Factors for Growth of Hw Products
Higher Unit Prices Stimulate Value Sales Growth in 2016
Turkish Consumers Are Looking for Additive-free, Natural and Healthy Products
Market Data
Table 9 Sales of Health and Wellness by Type: Value 2011-2016
Table 10 Sales of Health and Wellness by Type: % Value Growth 2011-2016
Table 11 Sales of Health and Wellness by Category: Value 2011-2016
Table 12 Sales of Health and Wellness by Category: % Value Growth 2011-2016
Table 13 Sales of Health and Wellness by Prime Positioning: Value 2011-2016
Table 14 Sales of Health and Wellness by Prime Positioning: % Value Growth 2011-2016
Table 15 NBO Company Shares of Health and Wellness: % Value 2012-2016
Table 16 LBN Brand Shares of Health and Wellness: % Value 2013-2016
Table 17 Distribution of Health and Wellness by Format: % Value 2011-2016
Table 18 Distribution of Health and Wellness by Format and Category: % Value 2016
Table 19 Forecast Sales of Health and Wellness by Type: Value 2016-2021
Table 20 Forecast Sales of Health and Wellness by Type: % Value Growth 2016-2021
Table 21 Forecast Sales of Health and Wellness by Category: Value 2016-2021
Table 22 Forecast Sales of Health and Wellness by Category: % Value Growth 2016-2021
Table 23 Forecast Sales of Health and Wellness by Prime Positioning: Value 2016-2021
Table 24 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2016-2021
Appendix
National Legislation
Definitions
Sources
Summary 1 Research Sources
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