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Free From in the US

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    Report

  • 32 Pages
  • January 2022
  • Region: United States
  • Euromonitor International
  • ID: 4318949
COVID-19 has led many consumers to become more interested in their diet and lifestyle, as these are strongly linked to overall health. Free from gluten has performed well over the pandemic as consumers are paying more attention to ingredient sensitivities. Free from gluten is also used by many consumers as a shorthand for reduced calorie products, even if a person does not have a specific sensitivity to gluten, since gluten-free alternatives are usually more diet-friendly.

The Free From in USA report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2017-2021, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Free From Allergens, Free From Dairy, Free From Gluten, Free From Lactose, Free From Meat.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Free From market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

The publisher has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, the publisher has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of Contents

FREE FROM IN THE USKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Consumers turn to gluten-free products amidst diet trends and food sensitivities
  • Free from meat continues to gain share as processed meat producers face criticisms
  • Dairy alternatives become more similar to meat analogues
PROSPECTS AND OPPORTUNITIES
  • Plant-based products collide with the clean label trend
  • Price points will need to fall to make many products fully competitive
  • Sustainability concerns to become a growing trend
CATEGORY DATA
  • Table 1 Sales of Free From by Category: Value 2016-2021
  • Table 2 Sales of Free From by Category: % Value Growth 2016-2021
  • Table 3 NBO Company Shares of Free From: % Value 2017-2021
  • Table 4 LBN Brand Shares of Free From: % Value 2018-2021
  • Table 5 Distribution of Free From by Format: % Value 2016-2021
  • Table 6 Forecast Sales of Free From by Category: Value 2021-2026
  • Table 7 Forecast Sales of Free From by Category: % Value Growth 2021-2026
HEALTH AND WELLNESS IN THE US
EXECUTIVE SUMMARY
  • Health and wellness in 2021: The big picture
  • 2021 key trends
  • Competitive landscape
  • Retailing developments
  • What next for health and wellness?
MARKET DATA
  • Table 8 Sales of Health and Wellness by Type: Value 2016-2021
  • Table 9 Sales of Health and Wellness by Type: % Value Growth 2016-2021
  • Table 10 Sales of Health and Wellness by Category: Value 2016-2021
  • Table 11 Sales of Health and Wellness by Category: % Value Growth 2016-2021
  • Table 12 Sales of Health and Wellness by Prime Positioning: Value 2016-2021
  • Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2016-2021
  • Table 14 NBO Company Shares of Health and Wellness: % Value 2017-2021
  • Table 15 LBN Brand Shares of Health and Wellness: % Value 2018-2021
  • Table 16 Distribution of Health and Wellness by Format: % Value 2016-2021
  • Table 17 Distribution of Health and Wellness by Format and Category: % Value 2021
  • Table 18 Forecast Sales of Health and Wellness by Type: Value 2021-2026
  • Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2021-2026
  • Table 20 Forecast Sales of Health and Wellness by Category: Value 2021-2026
  • Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2021-2026
  • Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2021-2026
  • Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2021-2026
SOURCES
  • Summary 1 Research Sources