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Free From in the US

  • ID: 4318949
  • Report
  • Region: United States
  • 35 pages
  • Euromonitor International
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The effort to provide viable alternatives to dairy products to US consumers who are lactose intolerant or otherwise intent on avoiding dairy consumption has transformed and grown over time leading to the advent of innovative new products. As the landscape continues to change, greater transformation and growth is on the horizon.

The Free From in USA report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2014-2018, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Free From Allergens, Free From Dairy, Free From Gluten, Free From Lactose, Free From Meat.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Free From market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Free From in the US

List of Contents and Tables
Headlines
Prospects
Plant-based Dairy Alternatives Poised for Continued Growth As New Frontiers Open
Free From Lactose Milk Remains A Steadfast Outlier
Taste and Texture Achievements Enable Meat Substitutes To Achieve Mainstream Status
Competitive Landscape
Meat and Dairy Substitutes Increasingly Seen As Growth Vehicles for Adjacent Categories
Regulation Wars Continue To Heat Up As Meat Substitutes Become A Growing Threat
Rapid Expansion of Meat Substitutes Leads To Race for Channel Dominance
Category Data
Table 1 Sales of Free From by Category: Value 2013-2018
Table 2 Sales of Free From by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Free From: % Value 2014-2018
Table 4 LBN Brand Shares of Free From: % Value 2015-2018
Table 5 Distribution of Free From by Format: % Value 2013-2018
Table 6 Forecast Sales of Free From by Category: Value 2018-2023
Table 7 Forecast Sales of Free From by Category: % Value Growth 2018-2023
Executive Summary
Ongoing Growth for Health and Wellness in 2018 As Consumers Avoid Sugar
Americans Become More Aware of the Importance of Nutrition
Multinationals Continue To Lead This Fragmented Landscape
Modern Grocery Retailers Remains the Most Significant Channel for Health and Wellness
Health and Wellness Set To Experience Further Growth Driven by Clean Label
Market Data
Table 8 Sales of Health and Wellness by Type: Value 2013-2018
Table 9 Sales of Health and Wellness by Type: % Value Growth 2013-2018
Table 10 Sales of Health and Wellness by Category: Value 2013-2018
Table 11 Sales of Health and Wellness by Category: % Value Growth 2013-2018
Table 12 Sales of Health and Wellness by Prime Positioning: Value 2013-2018
Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2013-2018
Table 14 NBO Company Shares of Health and Wellness: % Value 2014-2018
Table 15 LBN Brand Shares of Health and Wellness: % Value 2015-2018
Table 16 Distribution of Health and Wellness by Format: % Value 2013-2018
Table 17 Distribution of Health and Wellness by Format and Category: % Value 2018
Table 18 Forecast Sales of Health and Wellness by Type: Value 2018-2023
Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2018-2023
Table 20 Forecast Sales of Health and Wellness by Category: Value 2018-2023
Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2018-2023
Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2018-2023
Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
Headlines
Prospects
Reduced Caffeine Gives Way To Managed Caffeine
Reduced Sugar Carbonates Face Competition From Other Categories
Stevia, Monk Fruit and Coffee Fruit Being Developed As New Sweeteners
Competitive Landscape
Dr Pepper Snapple Succeeds in This Contracting Category
Private Label Excels in Flavoured Bottled Water
Reduced Fat Hot Chocolate Remains Unappealing
Category Data
Table 24 Sales of BFY Beverages by Category: Value 2013-2018
Table 25 Sales of BFY Beverages by Category: % Value Growth 2013-2018
Table 26 NBO Company Shares of BFY Beverages: % Value 2014-2018
Table 27 LBN Brand Shares of BFY Beverages: % Value 2015-2018
Table 28 Distribution of BFY Beverages by Format: % Value 2013-2018
Table 29 Forecast Sales of BFY Beverages by Category: Value 2018-2023
Table 30 Forecast Sales of BFY Beverages by Category: % Value Growth 2018-2023
Note: Product cover images may vary from those shown
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