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Free From in Romania

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    Report

  • 28 Pages
  • January 2021
  • Region: Romania
  • Euromonitor International
  • ID: 4318957
Developments in free from packaged food followed the general health and wellness trend in 2020, and were relatively unscathed by the start of the COVID-19 pandemic. Free from gluten and free from lactose products grew thanks to the fact that they are now often recommended by doctors. They have also become trendy among younger urban consumers.

The Free From in Romania report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2016-2020, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: Free From Allergens, Free From Dairy, Free From Gluten, Free From Lactose, Free From Meat.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Free From market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2020 IMPACT
  • Free from products come to the fore as consumers take greater care of their health
  • Affordable prices help gluten and lactose free products to stay in demand
  • Increased home working leads to surge in demand for free from gluten pasta

RECOVERY AND OPPORTUNITIES
  • Post-COVID-19 lifestyles to fuel demand for free from products
  • Development of free from food to rely on winning new consumers
  • Free from gluten and free from lactose brands to be repositioned as mainstream products

CATEGORY DATA
  • Table 1 Sales of Free From by Category: Value 2015-2020
  • Table 2 Sales of Free From by Category: % Value Growth 2015-2020
  • Table 3 NBO Company Shares of Free From: % Value 2016-2020
  • Table 4 LBN Brand Shares of Free From: % Value 2017-2020
  • Table 5 Distribution of Free From by Format: % Value 2015-2020
  • Table 6 Forecast Sales of Free From by Category: Value 2020-2025
  • Table 7 Forecast Sales of Free From by Category: % Value Growth 2020-2025

EXECUTIVE SUMMARY
  • COVID-19 impact on health and wellness
  • COVID-19 country impact
  • Company response
  • Retailing shift

FOODSERVICE VS RETAIL SPLIT
  • What next for health and wellness?

MARKET DATA
  • Table 8 Sales of Health and Wellness by Type: Value 2015-2020
  • Table 9 Sales of Health and Wellness by Type: % Value Growth 2015-2020
  • Table 10 Sales of Health and Wellness by Category: Value 2015-2020
  • Table 11 Sales of Health and Wellness by Category: % Value Growth 2015-2020
  • Table 12 Sales of Health and Wellness by Prime Positioning: Value 2015-2020
  • Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2015-2020
  • Table 14 NBO Company Shares of Health and Wellness: % Value 2016-2020
  • Table 15 LBN Brand Shares of Health and Wellness: % Value 2017-2020
  • Table 16 Distribution of Health and Wellness by Format: % Value 2015-2020
  • Table 17 Distribution of Health and Wellness by Format and Category: % Value 2020
  • Table 18 Forecast Sales of Health and Wellness by Type: Value 2020-2025
  • Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2020-2025
  • Table 20 Forecast Sales of Health and Wellness by Category: Value 2020-2025
  • Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2020-2025
  • Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2020-2025
  • Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENTGLOBAL INDUSTRY ENVIRONMENTDISCLAIMER
SOURCES
  • Summary 1 Research Sources