Free from products are gaining popularity in the Austrian market. The most popular products so far are free from lactose within dairy. Although lactose intolerance is not prevalent in Austria, a growing number of consumers deem such products to be healthier than standard options. Within staples, gluten-free products, in particular, are gaining in popularity.
The Free From in Austria report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2017-2021, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2026 illustrate how the market is set to change.
Product coverage: Free From Allergens, Free From Dairy, Free From Gluten, Free From Lactose, Free From Meat.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
The Free From in Austria report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2017-2021, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2026 illustrate how the market is set to change.
Product coverage: Free From Allergens, Free From Dairy, Free From Gluten, Free From Lactose, Free From Meat.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Free From market
- Pinpoint growth sectors and identify factors driving change
- Understand the competitive environment, the market’s major players and leading brands
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
List of Contents and Tables- Free from in Austria
- Key Data Findings
- 2021 Developments
- Free from Gaining in Popularity
- Increasing Interest in Free from Dairy
- Crisis Boosts Demand for Indulgence
- Prospects and Opportunities
- Potential for Further Development in Free from Gluten
- Building on Success of Dairy Milk Alternatives
- Opportunities to Target Rising Concern About Sugar Consumption
- Category Data
- Table 1 Sales of Free from by Category: Value 2016-2021
- Table 2 Sales of Free from by Category: % Value Growth 2016-2021
- Table 3 Nbo Company Shares of Free From: % Value 2017-2021
- Table 4 Lbn Brand Shares of Free From: % Value 2018-2021
- Table 5 Distribution of Free from by Format: % Value 2016-2021
- Table 6 Forecast Sales of Free from by Category: Value 2021-2026
- Table 7 Forecast Sales of Free from by Category: % Value Growth 2021-2026
- Health and Wellness in Austria
- Executive Summary
- Health and Wellness in 2021: the Big Picture
- 2021 Key Trends
- Competitive Landscape
- Retailing Developments
- What Next for Health and Wellness?
- Market Data
- Table 8 Sales of Health and Wellness by Type: Value 2016-2021
- Table 9 Sales of Health and Wellness by Type: % Value Growth 2016-2021
- Table 10 Sales of Health and Wellness by Category: Value 2016-2021
- Table 11 Sales of Health and Wellness by Category: % Value Growth 2016-2021
- Table 12 Sales of Health and Wellness by Prime Positioning: Value 2016-2021
- Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2016-2021
- Table 14 Nbo Company Shares of Health and Wellness: % Value 2017-2021
- Table 15 Lbn Brand Shares of Health and Wellness: % Value 2018-2021
- Table 16 Distribution of Health and Wellness by Format: % Value 2016-2021
- Table 17 Distribution of Health and Wellness by Format and Category: % Value 2021
- Table 18 Forecast Sales of Health and Wellness by Type: Value 2021-2026
- Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2021-2026
- Table 20 Forecast Sales of Health and Wellness by Category: Value 2021-2026
- Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2021-2026
- Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2021-2026
- Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2021-2026
- Disclaimer
- Sources
- Summary 1 Research Sources
