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Towards the end of the review period, all free from categories in Germany saw growth; in many cases this was quite considerable. The main target group was the growing number of truly intolerant consumers who had a genuine medical need to avoid products containing gluten, lactose or dairy, but this did not preclude marketing to a wider audience. Companies also targeted other consumers, as it was becoming fashionable to use free from products to follow lifestyle trends.
The publisher's Free From in Germany report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2013-2017, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2022 illustrate how the market is set to change.
Product coverage: Free From Allergens, Free From Dairy, Free From Gluten, Free From Lactose, Free From Meat.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
The publisher's Free From in Germany report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2013-2017, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2022 illustrate how the market is set to change.
Product coverage: Free From Allergens, Free From Dairy, Free From Gluten, Free From Lactose, Free From Meat.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Free From market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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FREE FROM IN GERMANY
Headlines
Prospects
Considerable Growth Opportunities for Free From Products
Free From Lactose Is Predicted the Highest Growth Rate
Clean Label Trend Driven by Consumers Interested in Free From, and Vice Versa
Competitive Landscape
Very Wide Range of Different Players Active in Germany
Dr Schär Deutschland Represents the Gold Standard in Gluten-free Products
Category Data
Table 1 Sales of Free From by Category: Value 2012-2017
Table 2 Sales of Free From by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Free From: % Value 2013-2017
Table 4 LBN Brand Shares of Free From: % Value 2014-2017
Table 5 Distribution of Free From by Format: % Value 2012-2017
Table 6 Forecast Sales of Free From by Category: Value 2017-2022
Table 7 Forecast Sales of Free From by Category: % Value Growth 2017-2022
Executive Summary
Health and Wellness Performs Well in 2017
Better for You Becomes the Main Driver of Health and Wellness
Highly Fragmented Market Leaves Room for Competition
Discounters Lead the Health and Wellness Trend
Health and Wellness Promises More Growth Over Forecast Period
Market Data
Table 8 Sales of Health and Wellness by Type: Value 2012-2017
Table 9 Sales of Health and Wellness by Type: % Value Growth 2012-2017
Table 10 Sales of Health and Wellness by Category: Value 2012-2017
Table 11 Sales of Health and Wellness by Category: % Value Growth 2012-2017
Table 12 Sales of Health and Wellness by Prime Positioning: Value 2012-2017
Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2012-2017
Table 14 NBO Company Shares of Health and Wellness: % Value 2013-2017
Table 15 LBN Brand Shares of Health and Wellness: % Value 2014-2017
Table 16 Distribution of Health and Wellness by Format: % Value 2012-2017
Table 17 Distribution of Health and Wellness by Format and Category: % Value 2017
Table 18 Forecast Sales of Health and Wellness by Type: Value 2017-2022
Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2017-2022
Table 20 Forecast Sales of Health and Wellness by Category: Value 2017-2022
Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2017-2022
Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2017-2022
Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2017-2022
Sources
Summary 1 Research Sources
Headlines
Prospects
Considerable Growth Opportunities for Free From Products
Free From Lactose Is Predicted the Highest Growth Rate
Clean Label Trend Driven by Consumers Interested in Free From, and Vice Versa
Competitive Landscape
Very Wide Range of Different Players Active in Germany
Dr Schär Deutschland Represents the Gold Standard in Gluten-free Products
Category Data
Table 1 Sales of Free From by Category: Value 2012-2017
Table 2 Sales of Free From by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Free From: % Value 2013-2017
Table 4 LBN Brand Shares of Free From: % Value 2014-2017
Table 5 Distribution of Free From by Format: % Value 2012-2017
Table 6 Forecast Sales of Free From by Category: Value 2017-2022
Table 7 Forecast Sales of Free From by Category: % Value Growth 2017-2022
Executive Summary
Health and Wellness Performs Well in 2017
Better for You Becomes the Main Driver of Health and Wellness
Highly Fragmented Market Leaves Room for Competition
Discounters Lead the Health and Wellness Trend
Health and Wellness Promises More Growth Over Forecast Period
Market Data
Table 8 Sales of Health and Wellness by Type: Value 2012-2017
Table 9 Sales of Health and Wellness by Type: % Value Growth 2012-2017
Table 10 Sales of Health and Wellness by Category: Value 2012-2017
Table 11 Sales of Health and Wellness by Category: % Value Growth 2012-2017
Table 12 Sales of Health and Wellness by Prime Positioning: Value 2012-2017
Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2012-2017
Table 14 NBO Company Shares of Health and Wellness: % Value 2013-2017
Table 15 LBN Brand Shares of Health and Wellness: % Value 2014-2017
Table 16 Distribution of Health and Wellness by Format: % Value 2012-2017
Table 17 Distribution of Health and Wellness by Format and Category: % Value 2017
Table 18 Forecast Sales of Health and Wellness by Type: Value 2017-2022
Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2017-2022
Table 20 Forecast Sales of Health and Wellness by Category: Value 2017-2022
Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2017-2022
Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2017-2022
Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2017-2022
Sources
Summary 1 Research Sources
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