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Fortified/Functional Packaged Food in South Africa

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    Report

  • 30 Pages
  • January 2022
  • Region: South Africa
  • Euromonitor International
  • ID: 4328137
Fortified/functional packaged food is one of the largest categories within health and wellness packaged food in South Africa in retail value sales terms as fortification of food is widespread in the country, with most staple products offering a fortified version. These products are not particularly expensive compared to standard versions, despite the added value of fortification. Hence, consumers have continued to purchase these products during the pandemic, leading to stable growth in 2021.

The Fortified/Functional Packaged Food in South Africa report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2017-2021, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: FF Baby Food, FF Bread, FF Breakfast Cereals, FF Confectionery, FF Dairy, FF Pasta, FF Sweet Biscuits, Snack Bars and Fruit Snacks, FF Vegetable and Seed Oil.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Fortified/Functional Packaged Food market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

The publisher has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, the publisher has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of Contents

FORTIFIED/FUNCTIONAL PACKAGED FOOD IN SOUTH AFRICAKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Category continues to benefit from widespread acceptance and demand
  • Brands showcase fortification via front-of-pack claims to attract health-conscious consumers
  • Children will remain a major priority to reduce malnutrition and childhood obesity
PROSPECTS AND OPPORTUNITIES
  • Innovation in protein-packed breakfast cereals expected to increase
  • Immune support expected to remain important over the forecast period
  • Affordability to remain key driver of purchases
CATEGORY DATA
  • Table 1 Sales of Fortified/Functional Packaged Food by Category: Value 2016-2021
  • Table 2 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2016-2021
  • Table 3 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2016-2021
  • Table 4 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2016-2021
  • Table 5 Key Functional Ingredients in Fortified/Functional Milk: % Value 2016-2021
  • Table 6 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2016-2021
  • Table 7 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2017-2021
  • Table 8 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2018-2021
  • Table 9 Distribution of Fortified/Functional Packaged Food by Format: % Value 2016-2021
  • Table 10 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2021-2026
  • Table 11 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2021-2026
HEALTH AND WELLNESS IN SOUTH AFRICA
EXECUTIVE SUMMARY
  • Health and wellness in 2021: The big picture
  • 2021 key trends
  • Competitive landscape
  • Retailing developments
  • Foodservice vs retail split
  • What next for health and wellness?
MARKET DATA
  • Table 12 Sales of Health and Wellness by Type: Value 2016-2021
  • Table 13 Sales of Health and Wellness by Type: % Value Growth 2016-2021
  • Table 14 Sales of Health and Wellness by Category: Value 2016-2021
  • Table 15 Sales of Health and Wellness by Category: % Value Growth 2016-2021
  • Table 16 Sales of Health and Wellness by Prime Positioning: Value 2016-2021
  • Table 17 Sales of Health and Wellness by Prime Positioning: % Value Growth 2016-2021
  • Table 18 NBO Company Shares of Health and Wellness: % Value 2017-2021
  • Table 19 LBN Brand Shares of Health and Wellness: % Value 2018-2021
  • Table 20 Distribution of Health and Wellness by Format: % Value 2016-2021
  • Table 21 Distribution of Health and Wellness by Format and Category: % Value 2021
  • Table 22 Forecast Sales of Health and Wellness by Type: Value 2021-2026
  • Table 23 Forecast Sales of Health and Wellness by Type: % Value Growth 2021-2026
  • Table 24 Forecast Sales of Health and Wellness by Category: Value 2021-2026
  • Table 25 Forecast Sales of Health and Wellness by Category: % Value Growth 2021-2026
  • Table 26 Forecast Sales of Health and Wellness by Prime Positioning: Value 2021-2026
  • Table 27 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2021-2026
SOURCES
  • Summary 1 Research Sources