Free From in South Africa

  • ID: 4328149
  • Report
  • Region: Africa, South Africa
  • 22 pages
  • Euromonitor International
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The main influences on sales growth in free from are expected be the rising awareness of food intolerance issues among the general public and the development of new products. Free from products are likely to appear in a wider range of packaged food categories during the forecast period. For example, soy milk is the main type of free from dairy milk alternative present in many retail outlets, but a wider range of products such as nut milk and oat milk become more widely available.

The publisher's Free From in South Africa report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2013-2017, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Free From Allergens, Free From Dairy, Free From Gluten, Free From Lactose, Free From Meat.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Free From market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
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FREE FROM IN SOUTH AFRICA

Headlines
Prospects
the Availability of A Wider Range of Products Expected To Support Growth in Free From
Rising Incidence of Dietary Disorders and Food Intolerances Set To Support Growth
Gluten Free Likely To Remain Niche As Meat Free and Lactose Free Remain Dominant
Competitive Landscape
Unilever Remains by the Leading Player in Free From Despite Losing Value Share
Good Hope International Registers Another Strong Performance
Scant Advertising Support and Standard Mid-priced Brands Characterise Free From

Category Data
Table 1 Sales of Free From by Category: Value 2012-2017
Table 2 Sales of Free From by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Free From: % Value 2013-2017
Table 4 LBN Brand Shares of Free From: % Value 2014-2017
Table 5 Distribution of Free From by Format: % Value 2012-2017
Table 6 Forecast Sales of Free From by Category: Value 2017-2022
Table 7 Forecast Sales of Free From by Category: % Value Growth 2017-2022
Executive Summary
Health and Wellness Continues To Gain Momentum Despite Economic Constraints
the National Treasury Reviews the Proposed Sugar Tax Announced in 2016
Tiger Consumer Brands and Coca-Cola South Africa Continue To Lead Health and Wellness
Modern Chained Retailers Continue To Lead
Health and Wellness To Benefit From Consumers' Increased Awareness of Contents

Market Data
Table 8 Sales of Health and Wellness by Type: Value 2012-2017
Table 9 Sales of Health and Wellness by Type: % Value Growth 2012-2017
Table 10 Sales of Health and Wellness by Category: Value 2012-2017
Table 11 Sales of Health and Wellness by Category: % Value Growth 2012-2017
Table 12 Sales of Health and Wellness by Prime Positioning: Value 2012-2017
Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2012-2017
Table 14 NBO Company Shares of Health and Wellness: % Value 2013-2017
Table 15 LBN Brand Shares of Health and Wellness: % Value 2014-2017
Table 16 Distribution of Health and Wellness by Format: % Value 2012-2017
Table 17 Distribution of Health and Wellness by Format and Category: % Value 2017
Table 18 Forecast Sales of Health and Wellness by Type: Value 2017-2022
Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2017-2022
Table 20 Forecast Sales of Health and Wellness by Category: Value 2017-2022
Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2017-2022
Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2017-2022
Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2017-2022
Definitions
Sources
Summary 1 Research Sources
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