Toys and Games Global Industry Overview

  • ID: 4332900
  • Report
  • Region: Global
  • 37 pages
  • Euromonitor International
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Toys and games sales rebounded in 2016 as recovering emerging markets, surging games and puzzles sales, and new VR introductions propelled the industry forward. Traditional toys saw major changes as games and puzzles became the fastest growing category, overtaking construction, due to interest from adults. Virtual reality entered the consumer market in full force in 2016 with several premium headsets, and in 2017 the VR market looks to move beyond the enthusiast market into the mainstream.

The Toys and Games Global Industry Overview global briefing offers a comprehensive guide to the Toys and Games market at an international level. It looks at both global and regional level performances as well as providing category and channel analysis. It identifies the leading companies and offers strategic analysis of key factors influencing the industry, new product developments as well as future trends and prospects.

Product coverage: Traditional Toys and Games, Video Games.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Toys and Games market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
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Toys and Games Global Industry Overview

July 2017
Introduction
Global Outlook
Leading Companies and Brands
Top Five Trends Shaping Toys and Games
Market Snapshots
Appendix
Note: Product cover images may vary from those shown
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