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Toys and Games Global Industry Overview

  • ID: 4332900
  • Report
  • July 2019
  • Region: Global
  • 41 pages
  • Euromonitor International
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Despite economic headwinds in some markets, the toys and games industry continues to see growth globally. However, the continuing adoption of smart devices and digital entertainment at an ever earlier age puts a spotlight on the need for seamless integration of physical play and the digital world on a number of levels. Successful future innovation will require an even deeper understanding of children’s activities as well as the gender divide in approaches to games, playtime and socialising.

The author's Toys and Games Global Industry Overview global briefing offers a comprehensive guide to the Toys and Games market at an international level. It looks at both global and regional level performances as well as providing category and channel analysis. It identifies the leading companies and offers strategic analysis of key factors influencing the industry, new product developments as well as future trends and prospects.

Product coverage: Traditional Toys and Games, Video Games.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Toys and Games market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Toys and Games Global Industry Overview

Global Outlook
Leading Companies and Brands
Top Five Trends Shaping the Industry
Market Snapshots
Note: Product cover images may vary from those shown
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