Variable Rate Technology (VRT) Market by Type, Offering, Crop Type, Application, Farm Size and Region - Global Forecast to 2022

  • ID: 4340329
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  • Region: Global
  • 155 pages
  • Markets and Markets
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The Variable Rate Technology Market is Projected to Grow at a CAGR of 9.65% from 2017, to Reach USD 2.24 Billion by 2022

FEATURED COMPANIES

  • 360 Yield Center (U.S.)
  • Agjunction, Inc. (U.S.)
  • Agrisight Inc. (U.S.)
  • Cropmetrics (U.S.)
  • Iteris, Inc. (U.S.)
  • Sst Software (U.S.)
  • MORE

Variable Rate Technology (VRT) Market by Type, Offering, Crop Type (Cereals & Grains, Oilseeds & Pulses, and Fruits & Vegetables), Application Method (Map-based and Sensor-based), Farm Size (Large, Mid-sized, Small), and Region - Global Forecast to 2022

“The variable rate technology market for is projected to grow at a CAGR of 9.65% during the forecast period.”
The variable rate technology market is projected to grow at a CAGR of 9.65% from 2017, to reach USD 2.24 billion by 2022. Improved efficiency & productivity through improved crop yields & field quality and favorable government initiatives for adoption of modern agricultural techniques are the major factors driving this market. However, high initial capital investment and lack of technical awareness & understanding regarding advantages of VRT over traditional agricultural practices are the major restraining factors in the variable rate technology market.

“The map-based VRT segment dominated the global variable rate technology market.”
The map-based VRT segment is the most widely used application method of variable rate technology across the globe. Map-based VRT is traditional application method, and is thus widely used; sensor based-VRT is relatively new and is under development. Also, the real-time sensor-based variable rate equipment is more complex and requires the working of several different components to achieve a desired output. Hence, growers prefer map-based VRT to sensor-based VRT.

“The use of variable rate technology is expected to grow fastest in large farms.”
The large farms segment comprises farms larger than 200 hectares in size. Variable rate technology is most suitable for these farm sizes considering economies of scale. Advances in modern commercial farming machinery in recent years, particularly with respect to power and size, now allow a single owner to successfully manage a cropping enterprise of thousands of hectares, thus increasing the value of scale.

“Asia-Pacific is projected to be the fastest-growing region in the market.”
The variable rate technology market in Asia-Pacific is in its initial stages and is projected to grow at a double-digit rate between 2016 and 2022. The region has an extensive land area, which comprises countries such as China, Japan, India, and Australia. The high usage of agricultural inputs in the region, coupled with high population growth rate, makes it a prospective market for adoption of variable rate technology.

Break-up of primaries:

  • By Company Type: Tier 1 - 70%, Tier 2 - 5%, and Tier 3 - 25%
  • By Designation Level: C Level - 57%, D Level - 29%, and Others - 14%
  • By Region: Asia-Pacific - 40%, North America - 30%, Europe - 20%, and RoW - 10%

The global market for variable rate technology is dominated by large players such as Deere & Company (U.S.), Trimble, Inc. (U.S.), AGCO Corporation (U.S.), AgJunction Inc. (U.S.), Raven Industries Inc. (U.S.), Ag Leader Technology (U.S.), Kubota Corporation (Japan), Yara International ASA (Norway), Valmont Industries, Inc. (U.S.), Lindsay Corporation (U.S.), and SZ DJI Technology Co., Ltd. (China).

Research Coverage
The variable rate technology market has been segmented on the basis of type, crop type, application method, offerings, form, and region. In terms of insights, this research report has focused on various levels of analyses—industry analysis, market share analysis of top players, and company profiles—which together comprise and discuss the basic views on the competitive landscape, emerging and high-growth segments of the global variable rate technology market, high-growth regions, countries, and their respective regulatory policies, government initiatives, drivers, restraints, opportunities, and challenges.

Reasons to buy this report:

  • To get an overview of the global variable rate technology market
  • To get an overview of the key players of the variable rate technology industry and key strategies adopted by key players to increase market presence
  • To gain insights on the major regions in which the variable rate technology market is growing
  • To gain knowledge of the growth of various variable rate technologies
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FEATURED COMPANIES

  • 360 Yield Center (U.S.)
  • Agjunction, Inc. (U.S.)
  • Agrisight Inc. (U.S.)
  • Cropmetrics (U.S.)
  • Iteris, Inc. (U.S.)
  • Sst Software (U.S.)
  • MORE

1 Introduction
1.1 Objectives Of The Study
1.2 Market Definition
1.3 Market Scope
1.3.1 Markets Covered
1.3.2 Periodization Considered For The Study
1.4 Currency Considered For The Study
1.5 Stakeholders

2 Research Methodology
2.1 Research Data
2.1.1 Secondary Data
2.1.2 Primary Data
2.1.2.1 Key Industry Insights
2.1.2.2 Breakdown Of Primaries
2.2 Market Size Estimation
2.2.1 Bottom-Up Approach
2.2.2 Top-Down Approach
2.3 Market Breakdown & Data Triangulation
2.4 Research Assumptions & Limitations
2.4.1 Assumptions
2.4.2 Limitations

3 Executive Summary

4 Premium Insights
4.1 Attractive Opportunities In The Agricultural Variable Rate Technology Market
4.2 Agricultural Variable Rate Technology Market, By Type
4.3 North American Agricultural Variable Rate Technology Market, By Country & Offering
4.4 Agricultural Variable Rate Technology Market, By Application Method
4.5 Country-Wise Analysis Of The Agricultural Variable Rate Technology Market

5 Market Overview
5.1 Introduction
5.2 Market Dynamics
5.2.1 Drivers
5.2.1.1 Improved Efficiency And Productivity Through Improved Crop Yields And Field Quality
5.2.1.2 Favorable Government Initiatives For Adoption Of Modern Agricultural Techniques
5.2.1.3 Increase In Average Age Of Farmers In Developed Countries
5.2.2 Restraints
5.2.2.1 High Initial Capital Investment
5.2.2.2 Lack Of Technical Awareness And Understanding Regarding Advantages Of VRT Over Traditional Agricultural Practices
5.2.3 Opportunities
5.2.3.1 Integration Of Smartphones With Agricultural Hardware And Software Applications
5.2.3.2 VRT Services Provided By Leading Market Players In Developing Economies
5.2.4 Challenges
5.2.4.1 Lack Of Data Management Practices For Productive Utilization Of VRT In Agriculture
5.2.4.2 Smaller Land Holdings In Developing Economies
5.3 Value Chain Analysis
5.4 Supply Chain Analysis

6 Agricultural Variable Rate Technology Market, By Type
6.1 Introduction
6.2 Fertilizer VRT
6.3 Crop Protection Chemical VRT
6.4 Soil Sensing VRT
6.5 Seeding VRT
6.6 Yield Monitor VRT
6.7 Irrigation VRT
6.8 Other VRT Types

7 Agricultural Variable Rate Technology Market, By Offering
7.1 Introduction
7.2 Hardware
7.2.1 Gps/Dgps Receivers
7.2.2 Handheld Computers
7.2.3 Sensors
7.2.4 Yield Monitors
7.2.5 Others
7.3 VRT Software
7.4 VRT Service
7.4.1 Farm Operation Services
7.4.2 Integration & Consulting Services
7.4.3 Others

8 Agricultural Variable Rate Technology Market, By Crop Type
8.1 Introduction
8.2 Cereals & Grains
8.2.1 Corn
8.2.2 Wheat
8.2.3 Others
8.3 Oilseeds & Pulses
8.3.1 Soybean
8.3.2 Cotton
8.3.3 Others
8.4 Fruits & Vegetables
8.5 Others

9 Agricultural Variable Rate Technology Market, By Application Method
9.1 Introduction
9.2 Map-Based VRT
9.3 Sensor-Based VRT

10 Agricultural Variable Rate Technology Market, By Farm Size
10.1 Introduction
10.2 Large Farms
10.3 Mid-Size Farms
10.4 Small Farms

11 Agricultural Variable Rate Technology Market, By Region
11.1 Introduction
11.2 North America
11.2.1 U.S.
11.2.2 Canada
11.2.3 Mexico
11.3 Europe
11.3.1 Germany
11.3.2 France
11.3.3 Italy
11.3.4 Spain
11.3.5 Rest Of Europe
11.4 Asia-Pacific
11.4.1 China
11.4.2 South Korea
11.4.3 Australia
11.4.4 Rest Of Asia-Pacific
11.5 South America
11.5.1 Brazil
11.5.2 Argentina
11.5.3 Rest Of South America
11.6 Rest Of The World (Row)
11.6.1 South Africa
11.6.2 Middle East
11.6.3 Others In Row

12 Competitive Landscape
12.1 Introduction
12.2 Competitive Leadership Mapping, 2017
12.2.1 Visionary Leaders
12.2.2 Dynamic Differentiators
12.2.3 Innovators
12.2.4 Emerging Companies
12.3 Competitive Benchmarking
12.3.1 Strength Of Product Portfolio (For 25 Companies)
12.3.2 Business Strategy Excellence (For 25 Companies)
Top Companies Analyzed For This Study Are — Deere & Company (U.S.); Trimble, Inc.  (U.S.); Agco Corporation (U.S.); Topcon Corporation (Japan); Cnh Industrial N.V. (U.K.); Kubota Corporation (Japan); Yara International Asa (Norway); Valmont Industries, Inc. (U.S.); Sz Dji Technology Co., Ltd. (China); Lindsay Corporation (U.S.); Raven Industries, Inc. (U.S.); Ag Leader Technology (U.S.); Agjunction, Inc. (U.S.); Sst Software (U.S.); Teejet Technologies (U.S.); The Climate Corporation (U.S.); Aquaspy Inc. (U.S.); Capstan Ag Systems, Inc. (U.S.); Agrisight Inc. (U.S.); Iteris, Inc. (U.S.); Cropmetrics (U.S.); Ageagle Aerial Systems (U.S.); 360 Yield Center (U.S.); Agribotix Llc (U.S.); Sentera, Llc (U.S.)
12.4 Market Ranking Analysis
 
13 Company Profiles
(Business Overview, Products Offered & Services Strategies, Key Insights, Recent Developments, Mnm View)*
13.1 Deere & Company
13.2 Trimble, Inc.
13.3 Agco Corporation
13.4 Topcon Corporation
13.5 Cnh Industrial N.V.
13.6 Kubota Corporation
13.7 Yara International Asa
13.8 Sz Dji Technology Co., Ltd.
13.9 Valmont Industries, Inc.
13.10 Lindsay Corporation
13.11 Raven Industries, Inc.
13.12 Ag Leader Technology
*Details On Business Overview, Products Offered & Services Strategies, Key Insights, Recent Developments, Mnm View Might Not Be Captured In Case Of Unlisted Companies.

14 Appendix
14.1 Discussion Guide
14.2 Knowledge Store: Marketsandmarkets’ Subscription Portal
14.3 Introducing Rt: Real-Time Market Intelligence
14.4 Available Customizations
14.5 Related Reports
14.6 Author Details

List of Tables 
Table 1 Agricultural Variable Rate Technology Market Scope 
Table 2 Typical Configurations And Costs For Investment In Equipment And Services For Agricultural Variable Rate Technology (2016) 
Table 3 Agricultural Variable Rate Technology Market Size, By Type,  2015–2022 (USD Million) 
Table 4 Fertilizer VRT Market Size, By Region, 2015–2022 (USD Million) 
Table 5 Crop Protection Chemical VRT Market Size, By Region,  2015–2022 (USD Million) 
Table 6 Soil Sensing VRT Market Size, By Region, 2015–2022 (USD Million) 
Table 7 Seeding VRT Market Size, By Region, 2015–2022 (USD Million) 
Table 8 Yield Monitor VRT Market Size, By Region, 2015–2022 (USD Million) 
Table 9 Irrigation VRT Market Size, By Region, 2015–2022 (USD Million) 
Table 10 Other VRT Types Market Size, By Region, 2015–2022 (USD Million) 
Table 11 Agricultural Variable Rate Technology Market Size, By Offering,  2015-2022 (USD Million) 
Table 12 Hardware In Agricultural Variable Rate Technology Market Size,  By Region, 2015-2022 (USD Million) 
Table 13 Hardware In Agricultural Variable Rate Technology Market Size,  By Type, 2015-2022 (USD Million) 
Table 14 VRT Software In Agricultural Variable Rate Technology Market Size,  By Region, 2015-2022 (USD Million) 
Table 15 VRT Service In Agricultural Variable Rate Technology Market Size,  By Region, 2015-2022 (USD Million) 
Table 16 VRT Services In Agricultural Variable Rate Technology Market Size,  By Type, 2015-2022 (USD Million) 
Table 17 Agricultural Variable Rate Technology Market Size, By Crop Type, 2015–2022 (USD Million) 
Table 18 Agricultural Variable Rate Technology Market Size For  Cereals & Grains, By Region, 2015–2022 (USD Million) 
Table 19 Agricultural Variable Rate Technology Market Size For  Cereals & Grains, By Type, 2015–2022 (USD Million) 
Table 20 Agricultural Variable Rate Technology Market Size For  Oilseeds & Pulses, By Region, 2015–2022 (USD Million) 
Table 21 Agricultural Variable Rate Technology Market Size For  Oilseeds & Pulses, By Type, 2015–2022 (USD Million) 
Table 22 Agricultural Variable Rate Technology Market Size For  Fruits & Vegetables, By Region, 2015–2022 (USD Million) 
Table 23 Agricultural Variable Rate Technology Market Size For Other  Crop Types, By Region, 2015–2022 (USD Million) 
Table 24 Agricultural Variable Rate Technology Market Size, By Application Method, 2015-2022 (USD Million) 
Table 25 Map-Based Variable Rate Technology Market Size, By Region,  2015-2022 (USD Million) 
Table 26 Sensor-Based Agricultural Variable Rate Technology Market Size,  By Region, 2015-2022 (USD Million) 
Table 27 Agricultural Variable Rate Technology Market Size, By Farm Size,  2015-2022 (USD Million) 
Table 28 Agricultural Variable Rate Technology Market Size For Large Farms, By Region, 2015-2022 (USD Million) 
Table 29 Agricultural Variable Rate Technology Market Size For Mid-Sized Farms, By Region, 2015-2022 (USD Million) 
Table 30 Agricultural Variable Rate Technology Market Size For Small Farms, By Region, 2015-2022 (USD Million) 
Table 31 Agricultural Variable Rate Technology Market Size, By Region,  2015–2022 (USD Million) 
Table 32 North America: Agricultural Variable Rate Technology Market Size,  By Country, 2015–2022 (USD Million) 
Table 33 North America: Agricultural Variable Rate Technology Market Size,  By Offering, 2015–2022 (USD Million) 
Table 34 North America: Agricultural Variable Rate Technology Market Size,  By Crop Type, 2015–2022 (USD Million) 
Table 35 North America: Agricultural Variable Rate Technology Market Size,  By Application Method, 2015–2022 (USD Million) 
Table 36 North America: Agricultural Variable Rate Technology Market Size,  By Farm Size, 2015–2022 (USD Million) 
Table 37 U.S.: Agricultural Variable Rate Technology Market Size, By Farm Size, 2015–2022 (USD Million) 
Table 38 Canada: Agricultural Variable Rate Technology Market Size, By Farm Size, 2015–2022 (USD Million) 
Table 39 Mexico: Agricultural Variable Rate Technology Market Size, By Farm Size, 2015–2022 (USD Million) 
Table 40 Europe: Agricultural Variable Rate Technology Market Size,  By Country, 2015–2022 (USD Million) 
Table 41 Europe: Agricultural Variable Rate Technology Market Size,  By Offering, 2015–2022 (USD Million) 
Table 42 Europe: Agricultural Variable Rate Technology Market Size,  By Crop Type, 2015–2022 (USD Million) 
Table 43 Europe: Agricultural Variable Rate Technology Market Size,  By Application Method, 2015–2022 (USD Million) 
Table 44 Europe: Agricultural Variable Rate Technology Market Size,  By Farm Size, 2015–2022 (USD Million) 
Table 45 Germany: Agricultural Variable Rate Technology Market Size,  By Farm Size, 2015–2022 (USD Million) 
Table 46 France: Agricultural Variable Rate Technology Market Size,  By Farm Size, 2015–2022 (USD Million) 
Table 47 Italy: Agricultural Variable Rate Technology Market Size,  By Farm Size, 2015–2022 (USD Million) 
Table 48 Spain: Agricultural Variable Rate Technology Market Size,  By Farm Size, 2015–2022 (USD Million) 
Table 49 Rest Of Europe: Agricultural Variable Rate Technology Market Size,  By Farm Size, 2015–2022 (USD Million) 
Table 50 Asia-Pacific: Agricultural Variable Rate Technology Market Size,  By Country, 2015–2022 (USD Million) 
Table 51 Asia-Pacific: Agricultural Variable Rate Technology Market Size,  By Offering, 2015–2022 (USD Million) 
Table 52 Asia-Pacific: Agricultural Variable Rate Technology Market Size,  By Crop Type, 2015–2022 (USD Million) 
Table 53 Asia-Pacific: Agricultural Variable Rate Technology Market Size,  By Application Method, 2015–2022 (USD Million) 
Table 54 Asia-Pacific: Agricultural Variable Rate Technology Market Size,  By Farm Size, 2015–2022 (USD Million) 
Table 55 Asia-Pacific: Agricultural Variable Rate Technology Market Size,  By Type, 2015–2022 (USD Million) 
Table 56 China: Agricultural Variable Rate Technology Market Size,  By Farm Size, 2015–2022 (USD Million) 
Table 57 South Korea: Agricultural Variable Rate Technology Market Size,  By Farm Size, 2015–2022 (USD Million) 
Table 58 Australia: Agricultural Variable Rate Technology Market Size,  By Farm Size, 2015–2022 (USD Million) 
Table 59 Rest Of Asia-Pacific: Agricultural Variable Rate Technology Market Size, By Farm Size, 2015–2022 (USD Million) 
Table 60 South America: Agricultural Variable Rate Technology Market Size,  By Country, 2015–2022 (USD Million) 
Table 61 South America: Agricultural Variable Rate Technology Market Size,  By Offering, 2015–2022 (USD Million) 
Table 62 South America: Agricultural Variable Rate Technology Market Size,  By Crop Type, 2015–2022 (USD Million) 
Table 63 South America: Agricultural Variable Rate Technology Market Size,  By Application Method, 2015–2022 (USD Million) 
Table 64 South America: Agricultural Variable Rate Technology Market Size,  By Farm Size, 2015–2022 (USD Million) 
Table 65 Brazil: Agricultural Variable Rate Technology Market Size, By Farm Size, 2015–2022 (USD Million) 
Table 66 Argentina: Agricultural Variable Rate Technology Market Size,  By Farm Size, 2015–2022 (USD Million) 
Table 67 Rest Of South America: Agricultural Variable Rate Technology Market Size, By Farm Size, 2015–2022 (USD Million) 
Table 68 Row: Agricultural Variable Rate Technology Market Size, By Country/ Region, 2015–2022 (USD Million) 
Table 69 Row: Agricultural Variable Rate Technology Market Size, By Offering, 2015–2022 (USD Million) 
Table 70 Row: Agricultural Variable Rate Technology Market Size, By Crop Type, 2015–2022 (USD Million) 
Table 71 Row: Agricultural Variable Rate Technology Market Size,  By Application Method, 2015–2022 (USD Million) 
Table 72 Row: Agricultural Variable Rate Technology Market Size, By Farm Size, 2015–2022 (USD Million) 
Table 73 South Africa: Agricultural Variable Rate Technology Market Size,  By Farm Size, 2015–2022 (USD Million) 
Table 74 Middle East: Agricultural Variable Rate Technology Market Size,  By Farm Size, 2015–2022 (USD Million) 
Table 75 Others In Row: Agricultural Variable Rate Technology Market Size,  By Farm Size, 2015–2022 (USD Million)

List of Figures
Figure 1 Agricultural Variable Rate Technology Market: Research Design
Figure 2 Market Size Estimation Methodology: Bottom-Up Approach
Figure 3 Market Size Estimation Methodology: Top-Down Approach
Figure 4 Data Triangulation
Figure 5 Oilseeds & Pulses Segment Projected To Be The Fastest-Growing Crop Type During The Forecast Period
Figure 6 Software Segment Is Projected To Grow At The Highest Cagr During The Forecast Period
Figure 7 Large Farms Segment Is Projected To Dominate During The Forecast Period
Figure 8 Map-Based Vrt To Be More Widely Used From 2017 To 2022
Figure 9 North America Is Projected To Register Highest Growth Rate, 2017-2022
Figure 10 Rising Demand For Technology In Farming To Drive The Market During The Forecast Period
Figure 11 North America And Europe To Dominate The Agricultural Variable Rate Technology Market By Type
Figure 12 U.S. Held The Largest Share In The North American Agricultural Variable Rate Technology Market In 2016
Figure 13 North America Is Estimated To Dominate The Agricultural Variable Rate Technology Market In 2017
Figure 14 U.S. Held The Largest Share Of The Agricultural Variable Rate Technology Market In 2016
Figure 15 Agricultural Variable Rate Technology Market: Drivers, Restraints, Opportunities, And Challenges
Figure 16 Average Age Of The Principal Farm Operator
Figure 17 Average Farm Holding Size: 2015 (Ha/Holding)
Figure 18 Value Chain Analysis: Agricultural Variable Rate Technology Market
Figure 19 Supply Chain Analysis: Agricultural Variable Rate Technology Market
Figure 20 Seeding Vrt Segment Is Projected To Dominate The Market Through 2022
Figure 21 Hardware Segment Is Projected To Dominate The Market Through 2022, In Terms Of Value
Figure 22 Hardware In Agricultural Variable Rate Technology Market Size, By Region, 2017 Vs. 2022 (Usd Million)
Figure 23 Cereals & Grains Segment Is Projected To Dominate The Market Through 2022
Figure 24 Cereals & Grains In Agricultural Variable Rate Technology Market Size, By Region, 2017 Vs. 2022 (Usd Million)
Figure 25 Map-Based Vrt Segment Is Projected To Dominate The Market Through 2022 In Terms Of Value
Figure 26 Large Farms Segment Is Projected To Dominate The Market Through 2022 In Terms Of Value
Figure 27 Agricultural Variable Rate Technology Market, By Region
Figure 28 Geographic Snapshot (2017–2022): Rapidly Growing Markets Are Emerging As New Hotspots
Figure 29 North America: Agricultural Variable Rate Technology Market Snapshot
Figure 30 Asia-Pacific: Agricultural Variable Rate Technology Market Snapshot
Figure 31 Agricultural Variable Rate Technology Market: Competitive Leadership Mapping, 2017
Figure 32 Deere & Company: Company Snapshot
Figure 33 Trimble, Inc.: Company Snapshot
Figure 34 Agco Corporation: Company Snapshot
Figure 35 Topcon Corporation: Company Snapshot
Figure 36 Cnh Industrial N.V.: Company Snapshot
Figure 37 Kubota Corporation: Company Snapshot
Figure 38 Yara International Asa: Company Snapshot
Figure 39 Valmont Industries, Inc.: Company Snapshot
Figure 40 Lindsay Corporation: Company Snapshot
Figure 41 Raven Industries, Inc.: Company Snapshot

Note: Product cover images may vary from those shown
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  • 360 Yield Center (U.S.)
  • Ag Leader Technology (U.S.)
  • Agco Corporation (U.S.)
  • Ageagle Aerial Systems (U.S.)
  • Agjunction, Inc. (U.S.)
  • Agribotix Llc (U.S.)
  • Agrisight Inc. (U.S.)
  • Aquaspy Inc. (U.S.)
  • Capstan Ag Systems, Inc. (U.S.)
  • CNH Industrial N.V. (U.K.)
  • Cropmetrics (U.S.)
  • Deere & Company (U.S.)
  • Iteris, Inc. (U.S.)
  • Kubota Corporation (Japan)
  • Lindsay Corporation (U.S.)
  • Raven Industries, Inc. (U.S.)
  • Sentera, Llc (U.S.)
  • Sst Software (U.S.)
  • Sz Dji Technology Co., Ltd. (China)
  • Teejet Technologies (U.S.)
  • The Climate Corporation (U.S.)
  • Topcon Corporation (Japan)
  • Trimble, Inc.  (U.S.)
  • Valmont Industries, Inc. (U.S.)
  • Yara International Asa (Norway)
Note: Product cover images may vary from those shown
6 of 6
Note: Product cover images may vary from those shown
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