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European Medium & Heavy Commercial Vehicles (MHCV) Market - 2017-2026 - Market Dynamics, Competitive Landscape, OEM Strategies & Plans, Trends & Growth Opportunities, Market Outlook

  • ID: 4368443
  • Report
  • August 2017
  • Region: Europe
  • 180 Pages
  • Noealt Corporate Services
1 of 3


  • DAF Trucks N.V.
  • Daimler AG
  • Iveco S.p.A.
  • MAN Truck & Bus AG
  • Scania AB
  • Volvo AB
  • MORE

The European Medium & Heavy Commercial Vehicles market continues to be on strong footing albeit slightly lower volumes for the first half of 2017, building up on the strong performance of 2016, with the same driven by high fleet capacity utilization as well as renewals & good profitability across fleet operators while most other key global markets face difficult conditions and environment. Europe has also been instrumental in shaping the technological evolution of the trucking industry globally having led & spearheaded the pace as well as direction of technology development and having proved itself to be the true hotbed for a number of radical technological innovations & inventions over the decades. The trend continues with the European industry focusing strategically on the quartet of Connectivity, Autonomous driving, Safety and Efficiency as the next generation technologies. European industry OEMs, led by Daimler, Volvo & VW, have been the true global players as they continue to dominate the global medium & heavy truck market, in terms, of sales volumes and market shares, with their scale of operations and technological edge. Europe, thus, continues to be and is likely to remain highly significant strategically for the global trucking industry going forward and an in-depth understanding of the European market, trends and strategies & plans of the OEMs, therefore, becomes highly imperative. The rapid pace of technology development and adoption by the industry is likely to transform the market landscape altogether over medium term with the evolution of new business models & concepts likely as  trucking evolves from being a products to solutions business leveraging technology as the backbone.

Against this backdrop, the report analyzes the European Medium & Heavy Commercial Vehicles market with focus on a blend of quantitative & qualitative analysis. The analysis follows a three tiered methodology with Tier 1 focusing on a thorough analysis of the market dynamics & competitive landscape for the European (EU 30+EFTA) market followed by Tier 2 which focuses on a comprehensive analysis of the key strategies & plans for the Top 5 Europe based industry OEMs with the scope of analysis covering their global operations. Tier 3 focuses on Market Analysis and projected demand growth evolution for the European market over medium term which covers analysis of key market & technological trends, issues & challenges, market developments & potential growth opportunities which could be leveraged by the OEMs & the industry value chain.

Relevance & Usefulness:

  • Strategic Planning, Assessment & Decision-Making Processes
  • Analysis of Near to Medium Term Strategy Focus and Key Strategies & Plans for all OEMs
  • Medium Term Market Outlook, Inputs on Market Evolution & Demand Growth
  • Identification of & Insights into Potential Growth Opportunities & Avenues
  • Development of Custom, Market-specific Strategies aligned with Potential Growth Opportunities
  • Formulation, Development & Shaping of Business Growth Strategies
  • Conceptualization, Development & Shaping of Product Platform Specific Strategies
  • Adjustment & Alignment of Overall Strategy Focus and Resource Allocation for OEMs & Key Players across the Industry Value Chain

For Whom:

The report is essential & a must have for Senior Industry Personnel and all those with strategic interest & stakes in the European as well as Global Medium & Heavy Commercial Vehicles Market. The report will be extremely useful for Key Decision-Makers, Program & Procurement Managers, Top Management of Industry Players & Other Companies, Suppliers, Vendors, Fleet Operators & Logistics Solutions Providers, Associated Equipment Manufacturers, Technology Solutions Providers, Sales & Distribution Channels, MRO Services Providers and other Key Players in the Industry Value Chain. The report will also be useful for existing & potential Investors, Industry & Company Analysts, M&A Advisory Firms, Strategy & Management Consulting Firms, PE Firms, Venture Capitalists, PR & Advertising Agencies seeking/working on projects, Researchers and all those associated with the industry.

Features, Benefits & Reasons to Procure:

  • Provides Macro View and Big Picture Quickly
  • Blend of Quantitative & Qualitative Analysis
  • Significant Time Savings
  • Visual Representation
  • Meetings & Presentation Ready Format
  • Superior & Enriched User Experience with Incorporation of Relevant Images
Note: Product cover images may vary from those shown
2 of 3


  • DAF Trucks N.V.
  • Daimler AG
  • Iveco S.p.A.
  • MAN Truck & Bus AG
  • Scania AB
  • Volvo AB
  • MORE

Part 1: Market Size, Segmentation & Competitive Landscape

Section  1

European Medium & Heavy Truck Market (EU+EFTA)

  • Market Overview
  • Market Size
  • Market Segmentation
  • Key Drivers

Section - 2

Competitive Landscape - European Market for Medium & Heavy Trucks - Market Share for OEMs

Part 2: Analysis on Key Industry OEMs

Section  3

Top 6 Industry OEMs - Profiles & Product Portfolio Snapshot

  • Daimler AG
  • Volvo AB
  • MAN Truck & Bus AG
  • Scania AB
  • Iveco S.p.A.
  • DAF N.V.

Section  4

Financial Performance Analysis  Top 6 Industry OEMs

1. Revenue Base & Growth Trend
2. Revenues Split by Key Segments
3. Revenues Split by Key Geographic Markets & Regions
4. Gross Earnings & Margin Trend
5. Operating Earnings & Operating Margin Trend
6. Return on Sales Trend
7. Profitability Growth Trend
8. Cash Flow from Operations
9. R&D Expenditure Trend
10. CAPEX Trend
11. Order Intake & Truck Deliveries Trend

Section - 5

OEM Strategies & Plans  Comprehensive Analysis of Strategies & Plans for Top 6 Industry OEMs  Daimler, Volvo, MAN, Scania, Iveco & DAF

Analysis Coverage:

  • Product Portfolio Strategies & Plans
  • Market Specific Strategies & Plans
  • R&D Strategies & Plans
  • Growth Strategies & Plans
  • Business and Corporate Strategies & Plans
  • Sales & Marketing Strategies & Plans
  • Production/Manufacturing Strategies & Plans
  • Financial Strategies & Plans
  • Acquisitions, Strategic Alliances & JVs
  • Other Strategies & Strategic Initiatives

Section  6

SWOT Analysis  On Top 6 Industry OEMs

  • Strengths to be Leveraged
  • Weaknesses to be worked on
  • Opportunities to be capitalized upon
  • Threats to be negated & mitigated

Part 3: Market & Technology Trends, Emerging Demand Scenario and Strategic Market Outlook through 2026

Section  7

Key Trends

  • Market Trends
  • Technology Trends

Section  8

Key Issues, Challenges & Risk Factors

Section  9

European Medium & Heavy Truck Market  Force Field Analysis - Analysis of Driving & Restraining Forces and their Overall Dynamics

  • Driving Forces
  • Restraining Forces

Section  10

Strategic Market Outlook through 2026 

  • Analysis of Emerging Market Scenario
  • Demand Outlook & Growth Projections for Medium & Heavy Truck Segments through 2026
Note: Product cover images may vary from those shown
3 of 3
  • DAF Trucks N.V.
  • Daimler AG
  • Iveco S.p.A.
  • MAN Truck & Bus AG
  • Scania AB
  • Volvo AB
Note: Product cover images may vary from those shown