Portable Players in Nigeria

  • ID: 4372199
  • Report
  • Region: Nigeria
  • 13 pages
  • Euromonitor International
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The millennial population whose lifestyle includes the use of portable advanced technological electronics, particularly the use of wireless speakers, is expected to drive the volume growth of portable players over the forecast period. Furthermore, economic recovery post-recession will result in increased consumer spending power.

The Portable Players in Nigeria report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: E-Readers, Portable Media Players, Wireless Speakers.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Portable Players market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
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PORTABLE PLAYERS IN NIGERIA

Headlines
Prospects
Millennial Population Key To Growth
Wireless Speakers Drive Volume Sales
Smartphones Are Both Substitute and Complimentary Products
Competitive Landscape
Chinese Players Dominate Portable Player Sales
Sony Leads Portable Media Player Sales
Domestic Players Yet To Feature

Category Data
Table 1 Table Sales of Portable Players by Category: Volume 2013-2018
Table 2 Table Sales of Portable Players by Category: Value 2013-2018
Table 3 Table Sales of Portable Players by Category: % Volume Growth 2013-2018
Table 4 Table Sales of Portable Players by Category: % Value Growth 2013-2018
Table 5 Table NBO Company Shares of Portable Players: % Volume 2014-2018
Table 6 Table LBN Brand Shares of Portable Players: % Volume 2015-2018
Table 7 Table Distribution of Portable Players by Channel: % Volume 2013-2018
Table 8 Table Forecast Sales of Portable Players by Category: Volume 2018-2023
Table 9 Table Forecast Sales of Portable Players by Category: Value 2018-2023
Table 10 Table Forecast Sales of Portable Players by Category: % Volume Growth 2018-2023
Table 11 Table Forecast Sales of Portable Players by Category: % Value Growth 2018-2023
Executive Summary
Good Performance for Consumer Electronics in Nigeria Despite Slow Economic Growth in 2018
Growing Millennial Population Supports Volume Growth in 2018
International Players Dominate Consumer Electronics in Nigeria
Electronics and Appliance Specialist Retailers Dominate Distribution
Economic Stability Key To Growth in the Forecast Period

Market Data
Table 12 Table Sales of Consumer Electronics by Category: Volume 2013-2018
Table 13 Table Sales of Consumer Electronics by Category: Value 2013-2018
Table 14 Table Sales of Consumer Electronics by Category: % Volume Growth 2013-2018
Table 15 Table Sales of Consumer Electronics by Category: % Value Growth 2013-2018
Table 16 Table NBO Company Shares of Consumer Electronics: % Volume 2014-2018
Table 17 Table LBN Brand Shares of Consumer Electronics: % Volume 2015-2018
Table 18 Table Distribution of Consumer Electronics by Channel: % Volume 2013-2018
Table 19 Table Forecast Sales of Consumer Electronics by Category: Volume 2018-2023
Table 20 Table Forecast Sales of Consumer Electronics by Category: Value 2018-2023
Table 21 Table Forecast Sales of Consumer Electronics by Category: % Volume Growth 2018-2023
Table 22 Table Forecast Sales of Consumer Electronics by Category: % Value Growth 2018-2023
Definitions
Sources
Summary 1 Summary Research Sources
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