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Portable Players in Nigeria

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    Report

  • 17 Pages
  • August 2025
  • Region: Nigeria
  • Euromonitor International
  • ID: 4372199
Portable players is seeing robust volume growth in Nigeria in 2025, driven by the popularity of wireless speakers. While technological advancements in other consumer electronics - particularly smartphones - have negatively impacted the sales of portable media players overall, the growing popularity of budget-friendly wireless speakers is helping boost category sales.

The Portable Players in Nigeria report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: E-Readers, Portable Media Players, Wireless Speakers.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Portable Players market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Wireless speakers drive robust growth within portable players
  • Zealot Digital maintains its leading place through its strong position in wireless speakers
  • Electronics and appliance specialists maintain leading channel place
PROSPECTS AND OPPORTUNITIES
  • Wireless speakers will continue to drive growth within portable players
  • Ongoing innovations expected in wireless speakers
  • The market will remain competitive, as brands look to capitalise on the growing wireless speaker trend
CATEGORY DATA
  • Table 1 Sales of Portable Players by Category: Volume 2020-2025
  • Table 2 Sales of Portable Players by Category: Value 2020-2025
  • Table 3 Sales of Portable Players by Category: % Volume Growth 2020-2025
  • Table 4 Sales of Portable Players by Category: % Value Growth 2020-2025
  • Table 5 NBO Company Shares of Portable Players: % Volume 2021-2025
  • Table 6 LBN Brand Shares of Portable Players: % Volume 2022-2025
  • Table 7 Distribution of Portable Players by Channel: % Volume 2020-2025
  • Table 8 Forecast Sales of Portable Players by Category: Volume 2025-2030
  • Table 9 Forecast Sales of Portable Players by Category: Value 2025-2030
  • Table 10 Forecast Sales of Portable Players by Category: % Volume Growth 2025-2030
  • Table 11 Forecast Sales of Portable Players by Category: % Value Growth 2025-2030
CONSUMER ELECTRONICS IN NIGERIA
EXECUTIVE SUMMARY
  • Consumer electronics in 2025: The big picture
  • 2025 key trends
  • Competitive landscape
  • Channel developments
  • What next for consumer electronics?
MARKET DATA
  • Table 12 Sales of Consumer Electronics by Category: Volume 2020-2025
  • Table 13 Sales of Consumer Electronics by Category: Value 2020-2025
  • Table 14 Sales of Consumer Electronics by Category: % Volume Growth 2020-2025
  • Table 15 Sales of Consumer Electronics by Category: % Value Growth 2020-2025
  • Table 16 NBO Company Shares of Consumer Electronics: % Volume 2021-2025
  • Table 17 LBN Brand Shares of Consumer Electronics: % Volume 2022-2025
  • Table 18 Distribution of Consumer Electronics by Channel: % Volume 2020-2025
  • Table 19 Forecast Sales of Consumer Electronics by Category: Volume 2025-2030
  • Table 20 Forecast Sales of Consumer Electronics by Category: Value 2025-2030
  • Table 21 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2025-2030
  • Table 22 Forecast Sales of Consumer Electronics by Category: % Value Growth 2025-2030
DISCLAIMER
SOURCES
  • Summary 1 Research Sources