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In-Car Entertainment in Nigeria

  • ID: 4372213
  • Report
  • Region: Nigeria
  • 15 pages
  • Euromonitor International
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In-car entertainment saw a negative performance across the board in 2019, with in-car navigation seeing the worst performance. Sales of in-car navigation devices continue to decline in the country due to low awareness and usage of these devices. Alternatives such as google maps on smartphones remain considerably more affordable, accessible and convenient. Smartphone penetration rates remain high in urban areas, where vehicle ownership is more popular.

The author's In-Car Entertainment in Nigeria report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: In-Car Navigation, In-Car Speakers, In-Dash Media Players.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the In-Car Entertainment market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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In-car Entertainment in Nigeria

List of Contents and Tables
Headlines
Prospects
In-car Navigation Demand Hit by Smartphones and Limited Functionality
Factory-fitted Units and Consumer Spending Power Constrain Demand
Speakers Set To Decline Least Over Forecast Period
Competitive Landscape
Global Players Dominate In-car Entertainment Due To Reputation for Quality
Garmin and Tomtom Dominate In-car Navigation, But Lose Share To Smaller Competitors
Local Installers Aim To Minimise Costs
Category Data
Table 1 Sales of In-Car Entertainment by Category: Volume 2014-2019
Table 2 Sales of In-Car Entertainment by Category: Value 2014-2019
Table 3 Sales of In-Car Entertainment by Category: % Volume Growth 2014-2019
Table 4 Sales of In-Car Entertainment by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of In-Car Entertainment: % Volume 2015-2019
Table 6 LBN Brand Shares of In-Car Entertainment: % Volume 2016-2019
Table 7 Distribution of In-Car Entertainment by Channel: % Volume 2014-2019
Table 8 Forecast Sales of In-Car Entertainment by Category: Volume 2019-2024
Table 9 Forecast Sales of In-Car Entertainment by Category: Value 2019-2024
Table 10 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2019-2024
Table 11 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2019-2024
Executive Summary
Nigeria Sees Urbanisation and Rising Incomes, But Price Remains Key
Smartphones Gain Prominence, Rural Challenges Remain
Chinese Products A Threat, Players Appeal by Offering Nigeria-specific Products
Specialist Outlets Gain Strength in 2019, E-commerce Falters
Overall Market Performance Set To Weaken, Infrastructure Issues Remain
Market Data
Table 12 Sales of Consumer Electronics by Category: Volume 2014-2019
Table 13 Sales of Consumer Electronics by Category: Value 2014-2019
Table 14 Sales of Consumer Electronics by Category: % Volume Growth 2014-2019
Table 15 Sales of Consumer Electronics by Category: % Value Growth 2014-2019
Table 16 NBO Company Shares of Consumer Electronics: % Volume 2015-2019
Table 17 LBN Brand Shares of Consumer Electronics: % Volume 2016-2019
Table 18 Distribution of Consumer Electronics by Channel: % Volume 2014-2019
Table 19 Forecast Sales of Consumer Electronics by Category: Volume 2019-2024
Table 20 Forecast Sales of Consumer Electronics by Category: Value 2019-2024
Table 21 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2019-2024
Table 22 Forecast Sales of Consumer Electronics by Category: % Value Growth 2019-2024
Definitions
Sources
Summary 1 Research Sources
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