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Wearable Electronics in Nigeria

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    Report

  • 18 Pages
  • July 2023
  • Region: Nigeria
  • Euromonitor International
  • ID: 4372217
Wearables are expected to be the standout performer in 2023, registering double-digit volume growth and that is despite continuing high inflation and also significant currency devaluation, which is making imported products even more expensive. However, this growth is from a small base These products are mainly purchased by affluent consumers, particularly those with a strong interest in sporting activities, although the availability of more affordable brands is supporting growth in volume terms.

The analyst's Wearable Electronics in Nigeria report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage:
Activity Wearables, Smart Wearables.

Data coverage:
Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Wearable Electronics market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

WEARABLE ELECTRONICS IN NIGERIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Standout performer in 2023, though from small base
  • Oraimo gains leading position in 2023, having only launched in 2020
  • E-commerce dominates distribution thanks to wide product offering and specific customer base
PROSPECTS AND OPPORTUNITIES
  • Continued healthy performance over forecast period
  • Wellbeing and convenience remains key drives of value sales
  • Smart wearables drive volume sales
CATEGORY DATA
  • Table 1 Sales of Wearable Electronics by Category: Volume 2018-2023
  • Table 2 Sales of Wearable Electronics by Category: Value 2018-2023
  • Table 3 Sales of Wearable Electronics by Category: % Volume Growth 2018-2023
  • Table 4 Sales of Wearable Electronics by Category: % Value Growth 2018-2023
  • Table 5 NBO Company Shares of Wearable Electronics: % Volume 2019-2023
  • Table 6 LBN Brand Shares of Wearable Electronics: % Volume 2020-2023
  • Table 7 Distribution of Wearable Electronics by Channel: % Volume 2018-2023
  • Table 8 Forecast Sales of Wearable Electronics by Category: Volume 2023-2028
  • Table 9 Forecast Sales of Wearable Electronics by Category: Value 2023-2028
  • Table 10 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2023-2028
  • Table 11 Forecast Sales of Wearable Electronics by Category: % Value Growth 2023-2028
CONSUMER ELECTRONICS IN NIGERIA
EXECUTIVE SUMMARY
  • Consumer electronics in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for consumer electronics?
MARKET DATA
  • Table 12 Sales of Consumer Electronics by Category: Volume 2018-2023
  • Table 13 Sales of Consumer Electronics by Category: Value 2018-2023
  • Table 14 Sales of Consumer Electronics by Category: % Volume Growth 2018-2023
  • Table 15 Sales of Consumer Electronics by Category: % Value Growth 2018-2023
  • Table 16 NBO Company Shares of Consumer Electronics: % Volume 2019-2023
  • Table 17 LBN Brand Shares of Consumer Electronics: % Volume 2020-2023
  • Table 18 Distribution of Consumer Electronics by Channel: % Volume 2018-2023
  • Table 19 Forecast Sales of Consumer Electronics by Category: Volume 2023-2028
  • Table 20 Forecast Sales of Consumer Electronics by Category: Value 2023-2028
  • Table 21 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2023-2028
  • Table 22 Forecast Sales of Consumer Electronics by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research