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Home Video in Nigeria

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    Report

  • 19 Pages
  • August 2025
  • Region: Nigeria
  • Euromonitor International
  • ID: 4372220
Home video is seeing small positive volume sales in Nigeria in 2025, driven by the performance of televisions, which is seeing the strongest volume growth across the category. The expansion in urbanisation and housing estate projects, and rise in the hospitality businesses, such as with hotels, are main contributing factors helping to boost sales volume of TVs.

The Home Video in Nigeria report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Televisions, Video Players.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Home Video market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • TVs display positive growth amid increasing housing projects and consumers seeking high quality picture capacity
  • Hisense maintains its lead thanks to offer of affordability alongside product innovation
  • Electronics and appliance specialists remain the leading channel for distribution
PROSPECTS AND OPPORTUNITIES
  • Volume sales expected to show steady growth over the forecast period
  • Increased innovation and the incorporation of AI into TVs expected
  • Increasing smart features and internet penetration will be another key area of innovation
CATEGORY DATA
  • Table 1 Sales of Home Video by Category: Volume 2020-2025
  • Table 2 Sales of Home Video by Category: Value 2020-2025
  • Table 3 Sales of Home Video by Category: % Volume Growth 2020-2025
  • Table 4 Sales of Home Video by Category: % Value Growth 2020-2025
  • Table 5 Sales of LCD TVs by Network Connectivity: % Retail Volume 2020-2025
  • Table 6 NBO Company Shares of Home Video: % Volume 2021-2025
  • Table 7 LBN Brand Shares of Home Video: % Volume 2022-2025
  • Table 8 Distribution of Home Video by Channel: % Volume 2020-2025
  • Table 9 Forecast Sales of Home Video by Category: Volume 2025-2030
  • Table 10 Forecast Sales of Home Video by Category: Value 2025-2030
  • Table 11 Forecast Sales of Home Video by Category: % Volume Growth 2025-2030
  • Table 12 Forecast Sales of Home Video by Category: % Value Growth 2025-2030
  • Table 13 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2025-2030
CONSUMER ELECTRONICS IN NIGERIA
EXECUTIVE SUMMARY
  • Consumer electronics in 2025: The big picture
  • 2025 key trends
  • Competitive landscape
  • Channel developments
  • What next for consumer electronics?
MARKET DATA
  • Table 14 Sales of Consumer Electronics by Category: Volume 2020-2025
  • Table 15 Sales of Consumer Electronics by Category: Value 2020-2025
  • Table 16 Sales of Consumer Electronics by Category: % Volume Growth 2020-2025
  • Table 17 Sales of Consumer Electronics by Category: % Value Growth 2020-2025
  • Table 18 NBO Company Shares of Consumer Electronics: % Volume 2021-2025
  • Table 19 LBN Brand Shares of Consumer Electronics: % Volume 2022-2025
  • Table 20 Distribution of Consumer Electronics by Channel: % Volume 2020-2025
  • Table 21 Forecast Sales of Consumer Electronics by Category: Volume 2025-2030
  • Table 22 Forecast Sales of Consumer Electronics by Category: Value 2025-2030
  • Table 23 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2025-2030
  • Table 24 Forecast Sales of Consumer Electronics by Category: % Value Growth 2025-2030
DISCLAIMER
SOURCES
  • Summary 1 Research Sources