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Computers and Peripherals in Nigeria

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    Report

  • 20 Pages
  • July 2023
  • Region: Nigeria
  • Euromonitor International
  • ID: 4372224
Despite population growth, computer and peripherals are expected to only register a marginal increase in volume sales in 2023. Continued high inflation, as well as a significant devaluation of the naira, is expected to reduce consumer purchasing power further. In particular, currency devaluation has made imported products such as computers and peripherals even more expensive. As a result, many consumers are expected to look to the second-hand market instead.

The analyst's Computers and Peripherals in Nigeria report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage:
Computers, Peripherals.

Data coverage:
Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Computers and Peripherals market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

COMPUTERS AND PERIPHERALS IN NIGERIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Marginal volume growth, as consumer purchasing power falls further
  • Hewlett-Packard dominates thanks to its major presence in laptops
  • Desktops and tablets fare worst
PROSPECTS AND OPPORTUNITIES
  • Positive outlook over forecast period
  • Continued demise for desktops and tablets
  • Credit arrangements such as Buy Now Pay Later bolsters volume sales
CATEGORY DATA
  • Table 1 Sales of Computers and Peripherals by Category: Volume 2018-2023
  • Table 2 Sales of Computers and Peripherals by Category: Value 2018-2023
  • Table 3 Sales of Computers and Peripherals by Category: % Volume Growth 2018-2023
  • Table 4 Sales of Computers and Peripherals by Category: % Value Growth 2018-2023
  • Table 5 Sales of Computers by Category: Business Volume 2018-2023
  • Table 6 Sales of Computers by Category: Business Value MSP 2018-2023
  • Table 7 Sales of Computers by Category: Business Volume Growth 2018-2023
  • Table 8 Sales of Computers by Category: Business Value MSP Growth 2018-2023
  • Table 9 NBO Company Shares of Computers and Peripherals: % Volume 2019-2023
  • Table 10 LBN Brand Shares of Computers and Peripherals: % Volume 2020-2023
  • Table 11 Distribution of Computers and Peripherals by Channel: % Volume 2018-2023
  • Table 12 Forecast Sales of Computers and Peripherals by Category: Volume 2023-2028
  • Table 13 Forecast Sales of Computers and Peripherals by Category: Value 2023-2028
  • Table 14 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2023-2028
  • Table 15 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2023-2028
  • Table 16 Forecast Sales of Computers by Category: Business Volume 2023-2028
  • Table 17 Forecast Sales of Computers by Category: Business Value MSP 2023-2028
  • Table 18 Forecast Sales of Computers by Category: Business Volume Growth 2023-2028
  • Table 19 Forecast Sales of Computers by Category: Business Value MSP Growth 2023-2028
CONSUMER ELECTRONICS IN NIGERIA
EXECUTIVE SUMMARY
  • Consumer electronics in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for consumer electronics?
MARKET DATA
  • Table 20 Sales of Consumer Electronics by Category: Volume 2018-2023
  • Table 21 Sales of Consumer Electronics by Category: Value 2018-2023
  • Table 22 Sales of Consumer Electronics by Category: % Volume Growth 2018-2023
  • Table 23 Sales of Consumer Electronics by Category: % Value Growth 2018-2023
  • Table 24 NBO Company Shares of Consumer Electronics: % Volume 2019-2023
  • Table 25 LBN Brand Shares of Consumer Electronics: % Volume 2020-2023
  • Table 26 Distribution of Consumer Electronics by Channel: % Volume 2018-2023
  • Table 27 Forecast Sales of Consumer Electronics by Category: Volume 2023-2028
  • Table 28 Forecast Sales of Consumer Electronics by Category: Value 2023-2028
  • Table 29 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2023-2028
  • Table 30 Forecast Sales of Consumer Electronics by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research