Europe Online Payment Methods: First Half 2017 - Product Image

Europe Online Payment Methods: First Half 2017

  • ID: 4372245
  • Report
  • Region: Europe
  • 119 Pages
  • yStats GmbH & Co. KG
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Online Shoppers in Europe Name Security and Convenience as Top Criteria for Online Payment Methods

FEATURED COMPANIES

  • Amazon.com Inc
  • Girogo
  • Klarna Holding AB
  • Paydirekt
  • Qiwi PLC
  • Sberbank of Russia
  • MORE

As of this year, card payments accounted for the largest share of E-Commerce revenues in Europe, followed by E-Wallets like PayPal. However, research cited in this new report reveals how online consumers’ preferred payment methods vary dramatically across different countries. In the UK, Belgium and France, the leading payment method is bank card. In Italy, bank cards are about equal with PayPal in usage, but online consumers from Germany and Switzerland prefer invoices at a much higher rate than cards. Across Eastern Europe, online bank card payments are increasing, but cash on delivery is still the most preferred option in countries like Romania and Hungary.

A survey cited in the report names convenience, security, and speed as the leading criteria when deciding on a payment method in Europe. When looking at the consumer decision to make payments via mobile devices, shoppers are mostly concerned with security and data protection, but convenience has been noted as a major benefit of this payment method. In Russia, a single digit share of Internet users use mobile wallets like Apply Pay and Samsung Pay for online purchasing, whereas in Denmark, already a double-digit percentage of customers paid for a product in store using a smartphone.

Key Questions Answered

  • Which payment methods are preferred by online shoppers in Europe?
  • What are the most important alternative online payment methods in 15+ countries of this region?
  • What are the main criteria applied by European online shoppers when choosing a method to pay?
  • How is the acceptance of mobile payment evolving in Europe?
  • Which important market trends and regulations are affecting the European online payment market?
Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • Amazon.com Inc
  • Girogo
  • Klarna Holding AB
  • Paydirekt
  • Qiwi PLC
  • Sberbank of Russia
  • MORE

1. Management Summary

2. Global Developments

  • Payment Methods Preferred in E-Commerce, in % of Online Shoppers, Q1 2017
  • Reasons For Not Shopping Online, incl. Payment-Related, in % of Internet Users Who Do Not Shop Online, Q1 2017
  • Share of Internet Users Who Are Likely To Use Mobile Payment in the Next Year, in % of Internet Users, by Selected Countries, Q1 2017
  • Attitudes Towards Mobile Payment and Mobile Money, in % of Consumers, by Developed and Developing Markets, 2016
  • Breakdown of the Number of Transactions/Purchases by Payment Methods, in %, as Perceived by Businesses and by Consumers, 2016
  • Factors Most Important to Consumers in Deciding to Use Mobile Payments, in %, 2016
  • Mobile Payment Security Features Demanded by Consumers and Implemented by Businesses, in %, 2016

3. Europe
3.1. Regional

  • Regulatory Trends, July 2017
  • Breakdown of E-Commerce Spending in the EU by Payment Methods Considering PSD2 and Instant Payment Introduction, in %, 2012, 2017f, 2020f, 2022f, 2027f
  • Share of Instant Payments in E-Commerce Spending, by Germany, Netherlands and Poland, in %, 2027f
  • External Disruptors in European Payment Environment, in % of Payment Industry Experts, March 2017
  • Main Expected Innovation Fields in Payment Methods, in % of Payment Industry Experts, March 2017
  • Factors Expected to Have the Greatest Impact on the Retail Industry in the Next 2-3 Years, in % of Multichannel Retailers, January 2017
  • Top 3 Payment Acceptance Challenges Faced by Multichannel Retailers, in %, January 2017
  • New Technologies that European Multichannel Retailers Are Taking Advantage of, in %, January 2017
  • Payment Methods Preferred in E-Commerce, in % of Online Shoppers, October 2016
  • Top Payment Method Preferred by Online Shoppers and Share of Online Shoppers Preferring This Method, in %, by Selected Countries, October 2016
  • Top 3 Criteria for Choosing a Payment Method, in % of Online Shoppers, 2016
  • Barriers to Paying Online, in % of Online Shoppers, 2016
  • Interest in New Forms of Payment, in % of Online Shoppers, 2016
  • Mobile Payment Transactions, in EUR billion, 2016 & 2021f
  • In-Store Mobile Payment Share of Total Mobile Payment Value, in %, 2016 & 2021f
  • Breakdown of Payment Methods Preferred in E-Commerce, in % of Online Shoppers in the Nordics, by Denmark, Finland, Norway and Sweden, 2016
  • Top E-Commerce Related Activities Carried Out on Mobile Phones, in % of Online Shoppers in the Nordics, by Denmark, Finland, Norway and Sweden, 2016
  • The Importance of Payment Options in Online Stores, in % of Online Shoppers in the Nordics, by Denmark, Finland, Norway and Sweden, 2016

3.2. Advanced Markets
3.2.1. UK

  • Online and Mobile Payment Trends, July 2017
  • Breakdown of Payment Methods Preferred in E-Commerce, in % of Online Shoppers, February 2017
  • Online Card Payment Statistics for UK Businesses, incl. Online Card Spending, in GBP billion, Share of Total Card Spending, in %, 2014 - 2016
  • Share of Online Card Spending Channeled via Mobile Devices, in %, 2013 - 2016
  • Breakdown of Online Card Spending at UK Businesses by Merchant Sector, by Value and Volume, in %, 2016
  • Online Spending with UK-Issued Cards, in GBP billion, 2015 & 2016
  • Card-Not-Present Purchase Fraud Loss on UK-Issued Cards, by E-Commerce, Mail Order and Telephone Order, in GBP million, and Share of Total Card Purchase Fraud Loss, in %, 2011 - 2016
  • E-Commerce Card Purchase Fraud on UK-Issued Cards, by Online Fraud Against UK Retailers and Against Online Retailers Based Abroad, in GBP million, and Year-on-Year Change, in %, 2016
  • Share of Adults Who Believe that Their Credit/Debit Card Payment Data is More Secure When Making Payment In-Store Compared to Online or Over the Phone, in %, May 2017
  • Actions Taken When Shopping Online Before Entering Credit or Debit Card Details, in % of Online Shoppers, 2016
  • Breakdown of Frequency of Using Mobile Phone to Make Contactless Payments In-Store, in % of Smartphone Users, By Age Group, Gender and Total, 2016

3.2.2. Germany

  • Online and Mobile Payment Trends, July 2017
  • Payment Methods Preferred in E-Commerce, in % of Online Shoppers, by Ranked First and Ranked Between First and Fifth, 2016
  • Factors Important to Online Shoppers When Choosing a Payment Method, in % of Online Shoppers, 2016
  • Payment Methods Used in Online Shopping, in % of Online Shoppers, 2016
  • Breakdown of B2C E-Commerce Product Sales by Payment Methods, in %, 2015 & 2016
  • Breakdown of Online Purchases by Payment Methods, by Products and Services, 2015 & 2016
  • Usage of 3D Secure for Credit Card Payments, in % of E-Commerce Sellers, 2016 & 2017
  • New Payment Methods Added in the Previous 2 Years, in % of E-Commerce Sellers, 2016
  • Payment Methods That E-Commerce Sellers Plan to Add to Their Payment Mix Until the End of 2018, April 2017
  • The Perceived Advantages and Disadvantages of Instant Payments, in % of Consumers, 2016
  • Breakdown of Mobile Payment Usage, in % of Smartphone Users, Q4 2016/Q1 2017
  • Top 10 Products and Services Paid for via Mobile, in % of Mobile Payment Users, Q4 2016/Q1 2017
  • Factors that Would Encourage Smartphone Users to Use Mobile Payment, in % of Smartphone Users, Q4 2016/Q1 2017
  • Most Trusted Providers, in % of Smartphone Users, Q4 2016/Q1 2017
  • Top 10 Most Known Mobile Payment Providers, in % of Smartphone Users, Q4 2016/Q1 2017

3.2.3. France

  • Breakdown of B2C E-Commerce Product Sales, in %, 2016
  • Breakdown of Payment Methods Preferred in E-Commerce, in % of Online Shoppers, 2016
  • Value of Online Payment Transactions with Bank Cards at French Online Retailers, in EUR billion, 2015 & 2016
  • Breakdown of Willingness to Make Payments Using Smartphone, by Payment Amount, in % of Internet Users, December 2016
  • Breakdown of Belief in That Smartphone Will Become the Main Mean of Payment by 2025, by Payment Amount, in %, December 2016

3.2.4. Spain

  • Payment Methods Used in E-Commerce, in % of Online Shoppers, 2016
  • Offered Payment Methods, in % of Online Shops, February 2017
  • Factors Influencing Customer Satisfaction When Shopping Online, incl. “Payment Methods”, in % of Online Shoppers, May 2017
  • Share of Banked Consumers Who Installed Mobile Payment Apps, in %, December 2016
  • Major Benefits of Mobile Payment According to Banked Consumers, in % of Banked Consumers, December 2016

3.2.5. Italy

  • Breakdown of Number of Online Purchase Transactions by Payment Methods, in %, Q1 2017
  • Breakdown of Number of Online Purchase Transactions by Payment Methods, by Purchase of Physical Products and Digital Goods and Services, in %, Q1 2017
  • Average Online Purchase Transaction Value by Payment Method, in EUR, Q1 2017
  • Online and Mobile Retail Payment Value by Segment, in EUR billion, and Year-on-Year Change, in %, 2016
  • Mobile Retail Payment Value by Sub-Segment, in EUR billion, 2016 & 2019f

3.2.6. Netherlands

  • Breakdown of Online Purchases by Payment Methods, in %, 2015 & 2016
  • Breakdown of Mobile Purchases Made via Smartphone by Payment Methods, in %, 2015 & 2016

3.2.7. Sweden

  • Breakdown of Payment Methods Preferred in E-Commerce, in % of Online Shoppers, Q3 2011 -2012, Q4 2013 - 2016
  • Factors Important at the Time of Payment, in % of Online Shoppers, Q4 2016

3.2.8. Belgium

  • Breakdown of Online Purchases by Payment Methods, in %, Q1 2016 & Q1 2017
  • Breakdown of Payment Methods Used in E-Commerce, in % of Online Shoppers, April 2017, and Change Compared to 2016 and 2011
  • Share of Online Shoppers Who Encountered Payment Fraud, in %, 2011 - 2017
  • Factors Preventing Online Shoppers From Making Purchases Via Mobile, incl. Payment-Related, in % of Online Shoppers, April 2017
  • Share of Consumers Who Paid With a Smartphone In-Store, in % of Consumers, April 2017
  • Mobile Payment Apps Used, in % of Mobile Payment App Users, April 2017

3.2.9. Switzerland

  • Breakdown of Product Sales of E-Commerce and Mail Order Companies by Payment Methods, in %, 2015 & 2016
  • Top 5 Payment Methods Preferred in E-Commerce, in % of Online Shoppers, 2016

3.2.10. Austria

  • Awareness and Usage of Payment Methods in E-Commerce, in % of Online Shoppers, January 2017
  • Top 5 Payment Methods Preferred in E-Commerce, in % of Online Shoppers, 2016

3.3. Emerging Markets
3.3.1. Russia

  • Payment Methods Used in E-Commerce, in % of Online Shoppers, 2011 - 2016
  • Payment Methods Used in E-Commerce, in % of Online Shoppers, 2014 - 2016
  • Payment Methods Used in E-Commerce, in % of Online Shoppers, by Gender and Location Type, 2016
  • Number of Websites Accepting Online Payment, in thousands, and Types of Online Payment Services Used, in % of Websites Accepting Online Payment, 2015 & 2016
  • Top 10 Online Payment Solutions Used, in % of Websites Accepting Online Payment, 2015 & 2016
  • Categories of Products and Services Paid For Online, by Paid for via Desktop and Smartphone, in % of Internet Users in Large Cities Who Go Online From Smartphone/Desktop, March 2017
  • Online Payment Methods Used to Pay for Products and Services Online, by Desktop and Smartphone, in % of Internet Users in Large Cities, March 2017
  • Types of Goods and Services Paid for Via Apple Pay and/or Samsung Pay, in % of Internet Users in Large Cities, March 2017

3.3.2. Poland

  • Payment Methods Used in E-Commerce, in % of Individuals, 2015 & 2016
  • Breakdown of Frequency of Online Payment When Purchasing Online, in % of Online Shoppers, H1 2017

3.3.3. Turkey

  • Payment Methods Used in E-Commerce, in % of Online Shoppers, January 2017
  • Number of Domestic E-Commerce Transactions with Bank Cards, in millions, and Value, in TRY million, Q1 2015 - Q1 2017
  • Number of Cross-Border E-Commerce Transactions with Domestic Bank Cards, in millions, and Value, in TRY million, Q1 2015 - Q1 2017
  • Breakdown of Frequency of Paying via Mobile Phone, in % of Internet Users, October 2016

3.2.4. Portugal

  • Payment Methods Used in E-Commerce, in % of Banked Internet Users, July 2016

3.3.5. Czech Republic

  • Share of Online Shoppers Using Debit/Credit Card to Pay for Online Purchases, in %, 2016

3.3.6. Romania

  • Online Card Payment Value, in EUR million, 2015 & 2016
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  • Afterpay Touch Group Ltd ORD
  • Alibaba Group Holdings Inc
  • Amazon.com Inc
  • Android Inc.
  • Apple Inc
  • Deutsche Bank AG
  • Girogo
  • Google Inc
  • iDeal
  • InterKassa
  • Klarna Holding AB
  • MasterCard Inc.
  • PayAnyWay
  • PayCash Europe S.A.
  • PayPal Holdings Inc
  • Paydirekt
  • Payeer Ltd
  • Platron
  • Qiwi PLC
  • RBKmoney Ltd
  • Robokassa
  • SOFORT GmbH
  • Samsung Electronics Co.
  • Sberbank of Russia
  • Square Inc
  • Tinkoff Bank
  • Unitpay SRO
  • Visa Inc.
  • Wallet One
  • Wirecard AG
  • Yandex LLC
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