World OTT Markets - Report & Dataset: Markets & Forecasts up to 2021 - Fixed and Mobile Internet - Product Image

World OTT Markets - Report & Dataset: Markets & Forecasts up to 2021 - Fixed and Mobile Internet

  • ID: 4375764
  • Report
  • Region: Global
  • 30 Pages +
  • IDATE
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FEATURED COMPANIES

  • Alibaba
  • Amazon
  • Apple
  • Baidu
  • Facebook
  • Google
  • MORE

This yearly observatory - report and dataset- provides a comprehensive worldwide and regional/country level market value database covering all principal OTT services for the period of 2010 to 2021.

Markets covered:

Internet access and usage - search - social - mobile - video - e-commerce - m-commerce - communication - cloud - digital contents - online games.

These markets are also dissected from a business model angle, to include both paid revenues and advertising revenues from display formats including RTB
7 regions and 15 countries covered:

World, Europe, EU5, Latin America, Asia-Pacific; Middle East & Africa, North America, USA, Canada, France, Germany, Italy, Spain, United Kingdom, Russia, Switzerland, Turkey, China, India, Japan, South Korea, South Africa, Brazil.

The total telco services market is also provided as a means of comparison with the OTT services market.

Focus on the principal Internet players:

GAFAM (Google, Amazon, Facebook, Apple, Microsoft) and BAT (Baidu, Alibaba, Tencent), including their revenues and platform strategies. Main OTT market trends and dynamics are also provided, including the key players, competition levels and IDATE's perspectives and outlook.

DataSet Scope

Geographic coverage

Europe

  •     France
  •     Germany
  •     Italy
  •     Russia
  •     Spain
  •     Switzerland
  •     Turkey
  •     United Kingdom

Americas

  •     Canada
  •     United States
  •     Brazil

Asia-Pacific

  •     China
  •     India
  •     Japan
  •     South Korea

Middle East & Africa

  •     South Africa

Indicators by country

Access indicators

    Internet subscribers (millions)
        Internet density
    Fixed Internet users (millions)
        Fixed Internet penetration
    Mobile subscribers (millions)
        Mobile density
    Mobile Internet users (millions)
        Mobile Internet penetration

Online advertising revenues

    Annual growth rate
    Display revenues (million EUR)
        Of which RTB revenues (million EUR)
    Search revenues (million EUR)
    Other online advertising revenues (million EUR)

Social Networks

    Total social networks revenues (million EUR)
    Social networks paid revenues (million EUR)
    Social networks advertising revenues (million EUR)

Mobile

    Total mobile revenues (million EUR)
    Paid mobile application revenues (million EUR)
    Mobile advertising revenues (million EUR)

OTT on demand video

    Total OTT on demand video revenues (million EUR)
    OTT video paid revenues (million EUR)
    OTT video advertising revenues (million EUR)

OTT communication

    OTT communication revenues (million EUR)

Cloud

    Cloud revenues (million EUR)

E-commerce

    E-commerce revenues (million EUR)
        Of which M-commerce revenues (million EUR)
        Share of M-commerce

Online gaming

    Online gaming revenues (million EUR)

Population

Geographic area & Players

World

Asia-Pacific

  •     China
  •     India
  •     Japan
  •     South Korea

EU5
Europe

  •     France
  •     Germany
  •     Italy
  •     Russia
  •     Spain
  •     Switzerland
  •     Turkey
  •     United Kingdom

Latin America

  •     Brazil

Middle East & Africa

  •     South Africa

North America

  •     Canada
  •     United States
READ MORE
Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • Alibaba
  • Amazon
  • Apple
  • Baidu
  • Facebook
  • Google
  • MORE

1. Executive summary

    1.1. World OTT market above 730 billion EUR by 2021: a CAGR 2017-21 of 11.4%
    1.2. OTT markets start to mature with leaders getting established
    1.3. Diversification of major OTTs (GAFAM version); different assets, same goals
    1.4. Diversification of major OTTs (BAT version); different assets, same goals
    1.5. Collection of personal data is important to all OTTs - some more than others

2. Market analysis

    2.1. Internet service revenues per user strongly linked to the advertising market
    2.2. Mobile revenues increasingly critical for most players
    2.3. Both GAFAM and BAT show positive KPI trends: other OTTs remain volatile
    2.4. Focus on mobile: Free and in-app models dominate the popular apps
    2.5. Advertising: Google dominates overall but Facebook catching up in mobile

3. Key Internet trends

    3.1. Internet giants commonly use mergers & acquisitions to diversify
    3.2. OTT services increasingly diversifying into Internet of Things (IoT)
    3.3. Artificial Intelligence (AI) is becoming next new battlefield for OTT giants
    3.4. Amazon has shifted the food delivery market into the centre spotlight
    3.5. Regulating the Internet players is an increasing reality

4. Focus on Internet players: GAFAM & BAT

    4.1. Google & Facebook: the Kings of advertising can't live without it
    4.2. Apple & Microsoft: majority of sales through core business
    4.3. Amazon.com: net income keeps growing, despite low ratio over revenue
    4.4. Among the BAT group, Tencent is leading player in diversification strategies

List of tables and figures

1. Executive summary

    Figure 1: World OTT services market, 2012-2021
    Figure 2: Breakdown of OTT paid service revenues, 2017 and 2021
    Figure 3: Breakdown of ad-funded service revenues, 2017 and 2021
    Figure 4: OTT markets by segment in 2021
    Figure 5: Major OTTs are diversifying into various service domains
    Figure 6: BAT too is diversifying into various service domains
    Figure 7: Various degrees of personal data use for OTT players

2. Market analysis

    Figure 8: Estimated annual per-user Internet service revenue of OTT leaders, worldwide, 2011 to 2016
    Figure 9: Share of revenues generated through mobile services of OTT leaders, 2013-2016
    Figure 10: Summary of OTT KPI evolution and financings
    Figure 11: Top smartphone apps in USA, 2016
    Figure 12: Breakdown of worldwide mobile apps store revenue format breakdown, 2012-2021
    Figure 13: Player shares of online advertising revenue, 2016
    Figure 14: Player shares of mobile advertising revenue, 2016

3. Key Internet trends

    Figure 15: High-profile technology acquisitions
    Figure 16: Large OTT mergers & acquisitions in 2016 and 2017
    Figure 17: Main Apple activities in IoT markets
    Figure 18: Amazon smart home offering
    Figure 19: Top-ranked segments for driving acquisitions in 2017
    Figure 20: Major acquisitions in AI and machine-learning technologies by OTT giants
    Figure 21: Initial financings and subsequent ‘untimely exits' in the food delivery market
    Figure 22: State of advancement of regulation and/or debate

4. Focus on Internet players: GAFAM & BAT

    Figure 23: Ad revenue and its share in total revenue of Google and Facebook, 2010-2016
    Figure 24: Breakdown of net sales of Apple and Microsoft, 2014-2015
    Figure 25: Amazon net income and free cash flow, 2012-2016
    Figure 26: Amazon net sales breakdown, 2014-2016
    Figure 27: Amazon's quaterly operating profit
    Figure 28: Revenues breakdown of Tencent, Alibaba and Baidu, 2014-2016

Note: Product cover images may vary from those shown
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  •     Alibaba
  •     Amazon
  •     Apple
  •     Baidu
  •     Facebook
  •     Google
  •     Microsoft
  •     Tencent
Note: Product cover images may vary from those shown
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