Global Corporate Entertainment Market 2017-2021

  • ID: 4376167
  • Report
  • Region: Global
  • 75 pages
  • TechNavio
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FEATURED COMPANIES

  • Bassett Events
  • BERKELEY CITY CLUB
  • Cvent
  • Eventbrite
  • Eventive Marketing
  • Quintessentially Events
  • MORE
About Corporate Entertainment

Corporate entertainment refers to recreational events held for the employees of an organization. These events mainly include conferences, conventions, holiday parties, private concerts, and retreats. Corporate entertainment events held by organizations and enterprises play a crucial role in team building. These events are organized to motivate the employees, which positively affect their efficiency and productivity. Corporate events are also used for marketing and promotions, and to increase the visibility of organizations.

The analysts forecast the global corporate entertainment market to grow at a CAGR of 7.06% during the period 2017-2021.

Covered in this report
The report covers the present scenario and the growth prospects of the global corporate entertainment market for 2017-2021. To calculate the market size, the report considers the total amount of money spent by organizations on corporate entertainment.

The market is divided into the following segments based on geography:
  • Americas
  • APAC
  • EMEA
The report, Global Corporate Entertainment Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the Key vendors operating in this market.

Key vendors
  • Cvent
  • DNA Entertainment Networks
  • Eventive Marketing
  • Quintessentially Events
  • WPP
Other prominent vendors
  • Bassett Events
  • BERKELEY CITY CLUB
  • Eventbrite
  • XING
  • Wizcraft
Market drivers
  • Growing popularity of interactive videos
  • For a full, detailed list, view the full report
Market challenges
  • Fluctuating consumer demands
  • For a full, detailed list, view the full report
Market trends
  • Growing popularity of crowd-streaming
  • For a full, detailed list, view the full report
Key questions answered in this report
  • What will the market size be in 2020 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?
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Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • Bassett Events
  • BERKELEY CITY CLUB
  • Cvent
  • Eventbrite
  • Eventive Marketing
  • Quintessentially Events
  • MORE
PART 01:Executive summary

PART 02: Scope of the report

PART 03: Research Methodology

PART 04: Introduction
  • Market outline
PART 05: Market landscape
  • Market overview
  • Market size and forecast
PART 06: Five forces analysis

PART 07: Market segmentation by type
  • Global corporate entertainment market by type
  • Global corporate entertainment market by conventions
  • Global corporate entertainment market by retreats
  • Global corporate entertainment market by office parties
  • Global corporate entertainment market by others
PART 08: Market segmentation by age group
  • Global corporate entertainment market by age group
  • Global corporate entertainment market by under 25 years segment
  • Global corporate entertainment market by 26-55 years segment
  • Global corporate entertainment market by over 55 years segment
PART 09: Geographical segmentation
  • Global corporate entertainment market by region
  • Corporate entertainment market in Americas
  • Corporate entertainment market in EMEA
  • Corporate entertainment market in APAC
PART 10: Market attractiveness
  • Market attractiveness by type
  • Market attractiveness by age group
  • Market attractiveness by geography
PART 11: Key leading countries
  • Corporate entertainment market in US
  • Corporate entertainment market in Germany
  • Corporate entertainment market in UK
PART 12: Buying criteria

PART 13: Decision framework

PART 14: Drivers and challenges
  • Market drivers
  • Market challenges
PART 15: Market trends
  • Growing popularity of crowd-streaming
  • Increasing demand for virtual activities
  • Rising demand for personalized marketing for corporate events
  • Increase in service offerings
PART 16: Vendor landscape
  • Competitive scenario
  • Key vendors
  • Other prominent vendors
PART 17: Appendix
  • List of abbreviations
List of Exhibits
Exhibit 01: Segmentation of global corporate entertainment market
Exhibit 02: Global corporate entertainment market 2016-2021 ($ billions)
Exhibit 03: Five forces analysis
Exhibit 04: Global corporate entertainment market share by type 2016-2021 (% share of revenue)
Exhibit 05: Global corporate entertainment market by conventions 2016-2021 ($ billions)
Exhibit 06: Global corporate entertainment market by retreats 2016-2021 ($ billions)
Exhibit 07: Global corporate entertainment market by office parties 2016-2021 ($ billions)
Exhibit 08: Global corporate entertainment market by others 2016-2021 ($ billions)
Exhibit 09: Global corporate entertainment market by age group 2016-2021 (% share of revenue)
Exhibit 10: Global corporate entertainment market by under 25 years segment 2016-2021 ($ billions)
Exhibit 11: Global corporate entertainment market by 26-55 years segment 2016-2021 ($ billions)
Exhibit 12: Global corporate entertainment market by over 55 years segment 2016-2021 ($ billions)
Exhibit 13: Global corporate entertainment market share by region 2016-2021 (% share of revenue)
Exhibit 14: Corporate entertainment market in Americas 2016-2021 ($ billions)
Exhibit 15: Corporate entertainment market in EMEA 2016-2021 ($ billions)
Exhibit 16: Corporate entertainment market in APAC 2016-2021 ($ billions)
Exhibit 17: Market attractiveness by type (%)
Exhibit 18: Market attractiveness by age group (%)
Exhibit 19: Market attractiveness by geography (%)
Exhibit 20: Key leading countries 2016 (% share of revenue)
Exhibit 21: Corporate entertainment market in US 2016-2021 ($ billions)
Exhibit 22: Corporate entertainment market in Germany 2016-2021 ($ billions)
Exhibit 23: Corporate entertainment market in UK 2016-2021 ($ billions)
Exhibit 24: Buying criteria
Exhibit 25: Global corporate entertainment market: Buying criteria 2016 (% allocation of funds)
Exhibit 26: DNA Entertainment Networks: Market segmentation by event type
Exhibit 27: Eventive Marketing: Segmentation by services
Exhibit 28: Quintessentially Events: Market segmentation by event type
Exhibit 29: Quintessentially Events: Recent developments
Exhibit 30: WPP: Business segmentation
Exhibit 31: Other prominent vendors
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FEATURED COMPANIES

  • Bassett Events
  • BERKELEY CITY CLUB
  • Cvent
  • Eventbrite
  • Eventive Marketing
  • Quintessentially Events
  • MORE
New Report Released: – Global Corporate Entertainment Market 2017-2021

The author of the report recognizes the following companies as the key players in the global corporate entertainment market: Cvent, DNA Entertainment Networks, Eventive Marketing, Quintessentially Events, and WPP.

Other Prominent Vendors in the market are: Bassett Events, BERKELEY CITY CLUB, Eventbrite, XING, and Wizcraft.

Commenting on the report, an analyst from the research team said: “The latest trend gaining momentum in the market is Growing popularity of crowd-streaming. Crowd streaming is one of the upcoming trends in the corporate entertainment events. Facebook Live is a prominent tool used by event managers. This feature launched by Facebook helps organizations increase visibility through live uploads of corporate events. The users can broadcast up to 90 minutes of live shows on Facebook. The active users can access videos through streaming after the live broadcast. In addition, crowd-streaming helps broadcasters adjust the privacy and view settings. Facebook offers preference to streaming of live videos over other content, which leads to an increase in the number of views and helps organizers target a large audience.”

According to the report, one of the major drivers for this market is Growing popularity of interactive videos. Interactive videos aid professional development. Skill enhancement programs featured through these videos facilitate distance learning. During corporate conferences and conventions, the organizers share content through interactive videos, which can be accessed by employees anywhere in the world. The content includes skill enhancement programs and study materials. In addition, these videos help employees understand the future growth plans of the company. Interactive videos are in high demand because of the flexibility offered to the consumers. Some of the popular platforms that provide interactive learning options are Coursera and edX. The demand for interactive videos is high in the corporate entertainment market as the combination is being used for the company promotion and marketing purposes.

Further, the report states that one of the major factors hindering the growth of this market is Fluctuating consumer demands. Several companies that employ event management agencies lack demand forecasting tools. Understanding the consumer behavior is crucial for enterprises. The organizations should have knowledge about of the interests and preferences of their employees. For instance, companies can create portals wherein the employees can provide feedback and suggestions.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.
Note: Product cover images may vary from those shown
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  • Cvent
  • DNA Entertainment Networks
  • Eventive Marketing
  • Quintessentially Events
  • WPP
  • Bassett Events
  • BERKELEY CITY CLUB
  • Eventbrite
  • XING
  • Wizcraft
Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown
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