Top Growth Opportunities: Dairy & Soy Food in Indonesia

  • ID: 4382358
  • Report
  • Region: Indonesia
  • 115 pages
  • GlobalData
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Top Growth Opportunities: Dairy & Soy Food in Indonesia


Indonesia is the smallest market amongst the top ten countries in terms of per capita expenditure (US$ terms). The per capita expenditure on dairy and soy food products is growing rapidly and is supported by an increasing population and rising disposable income levels.

Indonesia is one of the largest dairy markets in the world with a value of over US$8bn in 2016. Combined with strong forecast growth of 8.6% CAGR over the 2016-2021 periods highlights it high reward score rank. The market is benefitting from Indonesia’s strong economy, and the increasing middle class is creating high demand for dairy products because they are perceived to be a simple and healthy way to improve consumers’ health.

Indonesia’s dairy market is forecast to see strong CAGR growth through to 2021 with forecast growth at 8.6% making it a key opportunity for international producers to expand their operations. The country’s large and growing economy is creating a wealthy, urbanized middle class that is developing Western tastes, such as dairy. For many of these middle class consumers dairy, especially milk, is seen as a healthy product that is a good source of essential nutrients for children. However, the country’s high level of corruption and the state’s overly active presence in the economy will hinder the development of private companies in many industries, such as dairy, in the long term.

Off-trade dairy sector accounted for higher value in US$ terms than on-trade, an effect mirroring general moves amongst the Indonesian consumers towards more consumption occurring within the home. Furthermore, the off-trade sector will record higher growth than on-trade in US$ terms in the next five years. Indonesia has a large young population which is aiding the growth of the dairy market, especially in the off-trade sector.

The report "Top Growth Opportunities: Dairy & Soy Food in Indonesia" provides recommended actions and detailed analysis of how to target the best growth opportunities for dairy and soy food producers and retailers. Readers can understand what categories, channels, companies, and consumers will drive the success of dairy and soy food markets in Indonesia.

In particular, this report provides the following analysis:
  • Key consumer demographic groups driving consumption within the Indonesia market. Improve your consumer targeting by understanding who’s driving the market, what they want, and why.
  • A study of market value and volumes over 2011-2016 for Indonesia, supplemented with category, brand and packaging analysis that shows the current state of the market, and how it will evolve over the 2016-2021 period.
  • White space analysis, to pinpoint attractive spaces in the market and the key actions to take.
  • Insight into the implications behind the data, and analysis of how the consumer needs will evolve in the short-to-medium term future.
  • Examples of international and regional product innovation targeting key consumer needs.
Companies mentioned in this report: Royal Friesland Campina N.V, Nestle S.A, P.T. Indofood CBP Suskes Makmur Tbk.

  • The Indonesian dairy market grew at a CAGR of 1.5% between 2011-2016 but is forecast to grow at a CAGR of 8.6% from 2016-2021 in value terms.
  • The market is valued at US$ 8.8 billion, as of 2016.
  • Friesland Campina is the most important company in the Indonesian dairy market with a 17.4% share of the market.
Reasons to buy
  • This report brings together consumer analysis and market data to provide actionable insight into the behavior of Indonesia's dairy consumers.
  • This is based on unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Dairy sector.
  • Category, brand, and packaging dynamics are also examined.
  • This allows product and marketing strategies to be better aligned with the leading trends in the market.
Note: Product cover images may vary from those shown
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1. Introducing a top growth market for Dairy
Top 10 global growth opportunities scores
Top global issues
Assessment against global strategic issues
Strategic issues map
Predicted future issues for the global sector
Reward and risk assessment
Opportunity score- overview
Consumer spending trends-peer group comparisons
Political, Economic, Social, and Technological: Analysis
Enablers and inhibitors of growth
Rewards and opportunities for growth
Summary of the market

2. Market insight-identifying the opportunities to move into
Market growth by category
Value growth of the market
Volume growth of the market
Level of premiumization by category
Category analysis-key drivers of change

3. Retail and distribution insight-key channels and retailers driving growth
Dairy & Soy Food retail channel share
Key Retail Channel trends
Routes to market
Drivers of change in the sector

4. Company and brand insight-the competitive landscape defined
Category fragmentation
Company and brand strength
Private label penetration
Brand share by leading supplier
International and domestic brand analysis
Company and brand strength summary

5. Consumer insight-who, what, when, where and why
Strategic issues map
Key consumer driver implications
Key consumers trends
Consumer groups
Key Health & Wellness trends
Penetration of Health and Wellness claims by category
Consumer trends summary

6. Product and packaging insights
Key Product Insights
Trends and strategic issues-other notable product trends
Key product innovation case studies
Key Packaging Insights
Trends and strategic issues
Product launch key takeouts

7. White spaces and innovation opportunities-space to move into
Growth segments to target
Consumer spaces to target
Segment opportunities
Product launch key takeouts
Key recommendations

8. Appendix and Definitions

List of Tables
Visualization of 10 countries growth opportunities
Visualization of 10 countries growth opportunities (continued)
Reward and risk assessment
Market value and split, 2011-2021
Winners and losers by category, value, 2016-2021
Volume growth by category, 2011-2021
Winners and losers by category, volume, 2016-2021
Key consumption volume shares by consumer group, 2016
Top categories by volume and CAGR, 2011-2016

List of Figures
Map of top opportunity markets
Map of top global issues
Global issue web
Strategic issues map
Average consumer spend, peer group comparisons, 2011-2021
Market value and split, 2011-2021
Value growth by category, 2011-2016 and 2016-2021
Value market growth by category, 2011-2021
Winners and losers by category, volume, 2016-2021
Value and volume growth by category, 2011-2021
Fragmentation by category, 2011-2016
Private label penetration and CAGR, 2011-2016
Cumulative value share by brand, 2016
Penetration of Health and Wellness claims by category, 2016
Packaging materials volume share, 2016 & 2021
Packaging closure materials volume share, 2016 & 2021
Projected CAGR for top five categories by value, 2016-
Note: Product cover images may vary from those shown
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  • Royal Friesland Campina N.V.
  • Nestle S.A.
  • P.T. Indofood CBP Suskes Makmur Tbk
Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown