Web Content Management Market by Solution (Digital Marketing Management, Mobile & Social Content Management, Web Experience Management), Service, Deployment Type (On-Premises, Cloud), Organization Size, Vertical, and Region - Global Forecast to 2022

  • ID: 4390921
  • Report
  • Region: Global
  • 135 Pages
  • Markets and Markets
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WCM Market Size Expected to Grow from USD 4.91 Billion in 2017 to USD 10.63 Billion by 2022, at a CAGR of 16.7%

FEATURED COMPANIES

  • Aquia, Inc.
  • Crownpeak Technology
  • Episerver, Inc.
  • E-Spirit AG
  • Microsoft Corporation
  • Opentext Corporation
  • MORE

"Seamless multichannel web experience and increasing trend of web-based marketing are driving the Web Content Management (WCM) market"

The WCM market size is expected to grow from USD 4.91 billion in 2017 to USD 10.63 billion by 2022, at a Compound Annual Growth Rate (CAGR) of 16.7%. Seamless multichannel brand experience and increasing trend of web-based marketing have led to the adoption of WCM solutions. Migration of content within existing systems is one of the restraints for the WCM market.

"Retail and consumer goods vertical is expected to grow at the highest CAGR during the forecast period"

The retail and consumer goods vertical is expected to grow at the highest CAGR during the forecast period. Retail vertical is becoming more customer centric with its continual focus on leveraging Internet technology. The organizations in retail vertical have adopted a strategy of managing business operations globally and working locally on development and pre-production sanction of products. Retail vertical has necessary information of customers required for promotions, marketing, sales, and service of products.

WCM solutions empower organizations to host content from various sources and to market products and services from a centralized place. Retail vertical is looking forward for WCM solutions as it supports control and restrictions pertaining to trademarks, promotions, regulatory compliances, and user access. WCM solutions facilitate organizations to share and collaborate product information, design, and ideas. WCM solutions enables organizations to collaborate information regarding customer details, customer preferences, visit timing of customer on the website, and purchases made by them.

WCM help consumer goods providers by creating web-based marketing processes such as an advertisement for influencing customers to make purchases. Moreover, the difficulty in managing a large volume of regularly updated media comprising general marketing activities that are either in-store or outdoor, encourages them to implement WCM for the optimum utilization of web-based content.

"APAC is expected to have the highest growth rate during the forecast period"

APAC is expected to grow at the highest CAGR in the WCM market during the forecast period. The APAC market is expected to show the fastest adoption of WCM solutions. The enterprises across various vertical are adopting WCM solutions to market their products and services and to strengthen the customer relationship. Large presence of SMEs in this region augments the adoption of relatively low-cost cloud-based WCM solution for varied business needs.

The region has a large potential for generation of significant revenue as organizations are looking forward to strengthen brand presence and loyalty by reaching customers through various touch points across multiple channels such the web, mobile, applications, and social media. Moreover, with the escalating usage of Internet and social media among users, and widespread penetration of mobile devices, companies are encouraged to adopt WCM solutions to efficiently deliver content across multiple channels. Increasing advancements in mobility and cloud adoption in this region have encouraged organizations to adopt cloud-based WCM solutions.

Breakdown of profile of primaries

  • By Company: Tier 1 - 31%, Tier 2 - 47%, and Tier 3 - 22%
  • By Designation: C-level - 71%, Director level - 18%, and Others - 11%
  • By Region: North America - 65%, Europe - 17%, APAC - 9%, MEA - 5%, and Latin America - 4%

The WCM ecosystem comprises major vendors, such as OpenText Corporation (Canada), IBM Corporation (US), Adobe Systems Incorporated (US), Oracle Corporation (US), SDL PLC (UK), Microsoft Corporation (US), Sitecore (Denmark), Episerver (US), Acquia, Inc. (US), e-Spirit (US), Rackspace Hosting Inc., (US), and Crownpeak Technology (US).

Research Coverage

The report includes in-depth competitive analysis of these key players in the WCM market, with their company profiles, the strength of product portfolios, recent developments, and key market strategies. The research report segments the WCM market by component (solutions and services), deployment type, organization size, vertical, and region.

Reasons to Buy the Report

The WCM market has been segmented on the basis of components (solutions and services), deployment types, organization sizes, verticals, and regions. The report will help the market leaders/new entrants in this market in the following ways:

1. The report segments the WCM market comprehensively and provides the closest approximations of the revenue numbers for the overall market and the subsegments. The market numbers are further split across various industries and regions.
2. The report helps the stakeholders to understand the pulse of the market and provides them information on key market drivers, restraints, challenges, and opportunities.
3. This report will help stakeholders in better understanding the competitors and gaining more insights to better position their businesses. There is a separate section on competitive landscape, including competitor ecosystem, and mergers and acquisitions. Besides, there are company profiles of 12 players offering services in this market. In this section, market internals has been provided that can put them ahead of the competitors.

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FEATURED COMPANIES

  • Aquia, Inc.
  • Crownpeak Technology
  • Episerver, Inc.
  • E-Spirit AG
  • Microsoft Corporation
  • Opentext Corporation
  • MORE

1 Introduction
    1.1 Objectives of the Study
    1.2 Market Definition
    1.3 Market Scope
    1.4 Years Considered for the Study
    1.5 Currency
    1.6 Stakeholders

2 Research Methodology
    2.1 Research Data
           2.1.1 Secondary Data
           2.1.2 Primary Data
                    2.1.2.1 Breakdown of Primaries
                    2.1.2.2 Key Industry Insights
    2.2 Market Size Estimation
    2.3 Research Assumptions and Limitations
    2.4 Limitations
    2.5 Microquadrant Matrix
           2.5.1 Microquadrant Description

3 Executive Summary

4 Premium Insights
    4.1 Attractive Market Opportunities in the Web Content Management Market
    4.2 WCM Market, By Component
    4.3 WCM Market, By Deployment Type
    4.4 WCM Market, By Organization Size
    4.5 WCM Market, By Vertical and Region
    4.6 Lifecycle Analysis, By Region

5 Market Overview
    5.1 Introduction
    5.2 Market Dynamics
           5.2.1 Drivers
                    5.2.1.1 Seamless Multi-Channel Experience
                    5.2.1.2 Growing Trend of Web-Based Marketing
           5.2.2 Restraints
                    5.2.2.1 Migration of Content Within Existing Systems
                    5.2.2.2 Generation of Humungous Amount of Data
           5.2.3 Opportunities
                    5.2.3.1 Marketing Through Caas
                    5.2.3.2 IoT to Fuel the Growth of Web-Connected Organizations
                    5.2.3.3 Significant Growth Opportunities in the Education Vertical
           5.2.4 Challenges
                    5.2.4.1 Selection of Appropriate WCM Service Providers
                    5.2.4.2 Administration of User-Generated Content
    5.3 Industry Trends
           5.3.1 Innovation Spotlight
                    5.3.1.1 Growth of Online Marketing
                    5.3.1.2 Mobile Content Management
                    5.3.1.3 Integration With Business Applications

6 Web Content Management Market Analysis, By Component
    6.1 Introduction
    6.2 Solutions
           6.2.1 Digital Marketing Management
           6.2.2 Mobile and Social Content Management
           6.2.3 Web Experience Management
           6.2.4 Digital Asset Management Integration
           6.2.5 Web Creation and Edit Tools
           6.2.6 Content Analytics
    6.3 Services
           6.3.1 Professional Services
                    6.3.1.1 Training and Support
                    6.3.1.2 Implementation
                    6.3.1.3 Consulting
           6.3.2 Managed Services

7 Web Content Management Market Analysis, By Deployment Type
    7.1 Introduction
    7.2 Cloud
    7.3 On-Premises

8 Web Content Management Market Analysis, By Organization Size
    8.1 Introduction
    8.2 Large Enterprises
    8.3 Small and Medium-Sized Enterprises

9 Web Content Management Market Analysis, By Vertical
    9.1 Introduction
    9.2 Media and Entertainment
    9.3 Retail and Consumer Goods
    9.4 Education
    9.5 Healthcare
    9.6 Travel and Hospitality
    9.7 Banking, Financial Services, and Insurance
    9.8 Government
    9.9 High-Tech and Telecom
    9.10 Others

10 Geographic Analysis
     10.1 Introduction
     10.2 North America
     10.3 Europe
     10.4 Asia Pacific
     10.5 Middle East and Africa
     10.6 Latin America

11 Competitive Landscape
     11.1 Microquadrant Overview
             11.1.1 Visionary Leaders
             11.1.2 Innovators
             11.1.3 Dynamic Differentiators
             11.1.4 Emerging Companies
     11.2 Competitive Benchmarking
             11.2.1 Strength of Product Portfolio Adopted By Major Players in the WCM Market
             11.2.2 Business Strategy Excellence Adopted By Major Players in the Web Content Management Market

12 Company Profiles
(Overview, Strength of Product Portfolio, Business Strategy Excellence, and Recent Developments)*
     12.1 Opentext Corporation
     12.2 Oracle Corporation
     12.3 Adobe Systems Incorporated
     12.4 International Business Machines Corporation
     12.5 SDL PLC
     12.6 Microsoft Corporation
     12.7 Sitecore Corporation A/S
     12.8 Aquia, Inc.
     12.9 Episerver, Inc.
     12.10 Rackspace Hosting, Incorporation
     12.11 E-Spirit AG
     12.12 Crownpeak Technology

*Details on Overview, Strength of Product Portfolio, Business Strategy Excellence, and Recent Developments Might Not Be Captured in Case of Unlisted Companies.

List of Tables
Table 1 Global Web Content Management Market Size and Growth Rate, 2015-2022 (USD Million, Y-O-Y %)
Table 2 WCM Market Size, By Component, 2015-2022 (USD Million)
Table 3 WCM Market Size, By Solution Type, 2015-2022 (USD Million)
Table 4 Digital Marketing Management: WCM Market Size, By Region, 2015-2022 (USD Million)
Table 5 Mobile and Social Content Management: WCM Market Size, By Region, 2015-2022 (USD Million)
Table 6 Web Experience Management: WCM Market Size, By Region, 2015-2022 (USD Million)
Table 7 Digital Asset Management Integration: WCM Market Size, By Region, 2015-2022 (USD Million)
Table 8 Web Creation and Edit Tools: WCM Market Size, By Region, 2015-2022 (USD Million)
Table 9 Content Analytics: WCM Market Size, By Region, 2015-2022 (USD Million)
Table 10 Web Content Management Market Size, By Service, 2015-2022 (USD Million)
Table 11 Professional Services: WCM Market Size, By Type, 2015-2022 (USD Million)
Table 12 Professional Services: WCM Market Size, By Region, 2015-2022 (USD Million)
Table 13 Training and Support: WCM Market Size, By Region, 2015-2022 (USD Million)
Table 14 Implementation: WCM Market Size, By Region, 2015-2022 (USD Million)
Table 15 Consulting: WCM Market Size, By Region, 2015-2022 (USD Million)
Table 16 Managed Services: WCM Market Size, By Region, 2015-2022 (USD Million)
Table 17 Web Content Management Market Size, By Deployment Type, 2015-2022 (USD Million)
Table 18 Cloud: WCM Market Size, By Region 2015-2022 (USD Million)
Table 19 On-Premises: WCM Market Size, By Region, 2015-2022 (USD Million)
Table 20 Web Content Management Market Size, By Organization Size, 2015-2022 (USD Million)
Table 21 Large Enterprises: WCM Market Size, By Region, 2015-2022 (USD Million)
Table 22 Small and Medium-Sized Enterprises: WCM Market Size, By Region, 2015-2022 (USD Million)
Table 23 Web Content Management Market Size, By Vertical, 2015-2022 (USD Million)
Table 24 Media and Entertainment: WCM Market Size, By Region, 2015-2022 (USD Million)
Table 25 Retail and Consumer Goods: WCM Market Size, By Region, 2015-2022 (USD Million)
Table 26 Education: WCM Market Size, By Region, 2015-2022 (USD Million)
Table 27 Healthcare: WCM Market Size, By Region, 2015-2022 (USD Million)
Table 28 Travel and Hospitality: WCM Market Size, By Region, 2015-2022 (USD Million)
Table 29 Banking, Financial Services, and Insurance: WCM Market Size, By Region, 2015-2022 (USD Million)
Table 30 Government: WCM Market Size, By Region, 2015-2022 (USD Million)
Table 31 High-Tech and Telecom: WCM Market Size, By Region, 2015-2022 (USD Million)
Table 32 Others: WCM Market Size, By Region, 2015-2022 (USD Million)
Table 33 Web Content Management Market Size, By Region, 2015-2022 (USD Million)
Table 34 North America: WCM Market Size, By Component, 2015-2022 (USD Million)
Table 35 North America: WCM Market Size, By Solution Type, 2015-2022 (USD Million)
Table 36 North America: WCM Market Size, By Service, 2015-2022 (USD Million)
Table 37 North America: Professional Services Market Size, By Type, 2015-2022 (USD Million)
Table 38 North America: WCM Market Size, By Deployment Type, 2015-2022 (USD Million)
Table 39 North America: WCM Market Size, By Organization Size, 2015-2022 (USD Million)
Table 40 North America: WCM Market Size, By Vertical, 2015-2022 (USD Million)
Table 41 Europe: Web Content Management Market Size, By Component, 2015-2022 (USD Million)
Table 42 Europe: WCM Market Size, By Solution Type, 2015-2022 (USD Million)
Table 43 Europe: WCM Market Size, By Service, 2015-2022 (USD Million)
Table 44 Europe: Professional Services Market Size, By Type, 2015-2022 (USD Million)
Table 45 Europe: WCM Market Size, By Deployment Type, 2015-2022 (USD Million)
Table 46 Europe: WCM Market Size, By Organization Size, 2015-2022 (USD Million)
Table 47 Europe: WCM Market Size, By Vertical, 2015-2022 (USD Million)
Table 48 Asia Pacific: WCM Market Size, By Component, 2015-2022 (USD Million)
Table 49 Asia Pacific: WCM Market Size, By Solution Type, 2015-2022 (USD Million)
Table 50 Asia Pacific: WCM Market Size, By Service, 2015-2022 (USD Million)
Table 51 Asia Pacific: Professional Services Market Size, By Type, 2015-2022 (USD Million)
Table 52 Asia Pacific: WCM Market Size, By Deployment Type, 2015-2022 (USD Million)
Table 53 Asia Pacific: WCM Market Size, By Organization Size, 2015-2022 (USD Million)
Table 54 Asia Pacific: WCM Market Size, By Vertical, 2015-2022 (USD Million)
Table 55 Middle East and Africa: Web Content Management Market Size, By Component, 2015-2022 (USD Million)
Table 56 Middle East and Africa: WCM Market Size, By Solution Type, 2015-2022 (USD Million)
Table 57 Middle East and Africa: WCM Market Size, By Service, 2015-2022 (USD Million)
Table 58 Middle East and Africa: Professional Services Market Size, By Type, 2015-2022 (USD Million)
Table 59 Middle East and Africa: WCM Market Size, By Deployment Type, 2015-2022 (USD Million)
Table 60 Middle East and Africa: WCM Market Size, By Organization Size, 2015-2022 (USD Million)
Table 61 Middle East and Africa: WCM Market Size, By Vertical, 2015-2022 (USD Million)
Table 62 Latin America: Web Content Management Market Size, By Component, 2015-2022 (USD Million)
Table 63 Latin America: WCM Market Size, By Solution Type, 2015-2022 (USD Million)
Table 64 Latin America: WCM Market Size, By Service, 2015-2022 (USD Million)
Table 65 Latin America: Professional Services Market Size, By Type, 2015-2022 (USD Million)
Table 66 Latin America: WCM Market Size, By Deployment Type, 2015-2022 (USD Million)
Table 67 Latin America: WCM Market Size, By Organization Size, 2015-2022 (USD Million)
Table 68 Latin America: WCM Market Size, By Vertical, 2015-2022 (USD Million)
Table 69 Market Ranking for the WCM Market, 2017

List of Figures
Figure 1 Web Content Management Market Segmentation
Figure 2 WCM Market: Research Design
Figure 3 Breakdown of Primary Interviews: By Company, Designation, and Region
Figure 4 Data Triangulation
Figure 5 Market Size Estimation Methodology: Bottom-Up Approach
Figure 6 Market Size Estimation Methodology: Top-Down Approach
Figure 7 Web Content Management Market: Assumptions
Figure 8 Microquadrant Matrix: Criteria Weightage
Figure 9 Microquadrant Matrix
Figure 10 Top 3 Categories With the Highest Growth Rates in the WCM Market During the Forecast Period of 2017-2022
Figure 11 North America is Estimated to Hold the Largest Market Share in 2017
Figure 12 Growing Need for Centralized Solution for Managing Web Content and Digital Marketing is Expected to Drive the Web Content Management Market Growth
Figure 13 Services Segment is Expected to Grow at A Higher CAGR During the Forecast Period
Figure 14 Cloud Deployment Type is Expected to Grow at A Higher CAGR During the Forecast Period
Figure 15 Small and Medium-Sized Enterprises Segment is Expected to Grow at A Higher CAGR During the Forecast Period
Figure 16 Media and Entertainment Vertical, and North America are Estimated to Have the Largest Market Sizes in 2017
Figure 17 Asia Pacific is Expected to Grow at the Highest CAGR During the Forecast Period
Figure 18 Web Content Management Market: Drivers, Restraints, Opportunities, and Challenges
Figure 19 Services Segment is Expected to Gain Traction Due to the Increasing Incidents of Data Breaches
Figure 20 Cloud Deployment Type is Estimated to Have A Highest CAGR During the Forecast Period
Figure 21 Small and Medium Enterprises Segment is Expected to Have Highest CAGR During the Forecast Period
Figure 22 Retail and Consumer Goods is Expected to Have Highest CAGR During the Forecast Period
Figure 23 Geographic Analysis
Figure 24 North America: Market Snapshot
Figure 25 Asia Pacific: Market Snapshot
Figure 26 Web Content Management Market (Global), Competitive Leadership Mapping, 2017
Figure 27 Opentext Corporation: Company Snapshot
Figure 28 Oracle Corporation: Company Snapshot
Figure 29 Adobe Systems Incorporated: Company Snapshot
Figure 30 International Business Machines Corporation: Company Snapshot
Figure 31 SDL PLC: Company Snapshot
Figure 32 Microsoft Corporation: Company Snapshot
Figure 33 Rackspace Hosting, Incorporation: Company Snapshot

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  • Adobe Systems Incorporated
  • Aquia, Inc.
  • Crownpeak Technology
  • E-Spirit AG
  • Episerver, Inc.
  • International Business Machines Corporation
  • Microsoft Corporation
  • Opentext Corporation
  • Oracle Corporation
  • Rackspace Hosting, Incorporation
  • SDL PLC
  • Sitecore Corporation A/S
Note: Product cover images may vary from those shown
6 of 6
Note: Product cover images may vary from those shown
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