Norway - The Future of Foodservice to 2021

  • ID: 4394590
  • Report
  • Region: Norway
  • 133 pages
  • GlobalData
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FEATURED COMPANIES

  • Big Bite
  • Burger King
  • Egon
  • Espresso House
  • McDonald's Corporation
  • NorgesGruppen
  • MORE
Norway - The Future of Foodservice to 2021

Summary

Norway is one of the world’s most affluent countries, with a high average income. The high cost of living and tax rates are, however, eroding some consumer purchasing power. The Norwegian economy is also more exposed to global oil prices than those of its Scandinavian neighbours. Overall profit sector revenue rose at a CAGR of 3.0% between 2014 and 2016. This growth is forecast to accelerate slightly to 2021, at a CAGR of 3.3%.

QSR channel was Norway’s fourth largest foodservice profit sector channel by revenue in 2016, accounting for 7.2% of overall sector revenue. Overall channel revenue rose at a CAGR of 3.1% between 2014 and 2016, and this growth is forecast to accelerate to 2021, at a CAGR of 3.4%. The channel has, by far, the greatest penetration of chained operators, with branded players generating almost 80% of channel revenue in 2016. Key QSR chains in Norway include Norgesgruppen, Pizzabakeren, Burger King and McDonald’s.

FSR channel is, by far, the largest profit sector channel in terms of overall sales value, accounting for a third of sector revenue in 2016. Channel revenue grew at a CAGR of 3.4% between 2014 and 2016 and is expected to continue rising at a sector-leading CAGR of 3.7% until 2021. Growth in the channel was driven by increases in overall transactions between 2014 and 2016, although a slight increase in average transaction value was also observed.

Coffee and tea shop channel is the ninth largest channel by revenue in the Norwegian foodservice profit sector, accounting for only 1.2% of overall sector sales value in 2016. Revenue in the channel increased at a 3.2% CAGR from 2014-2016, driven almost entirely by growth in transaction numbers. Value growth is forecast to expand marginally to 2021, at a CAGR of 3.4%.

Pubs, clubs and bars are Norway’s second largest profit sector channel in terms of revenue, representing 15.0% of total sector sales value in 2016. Revenue in the channel rose at a 1.6% CAGR from 2014-2016, a rate markedly lower than in the FSR and QSR channels. Value growth to 2021 is forecast to keep trailing the rest of the sector, at a CAGR of 1.7%.

The report "Norway - The Future of Foodservice to 2021" provides extensive insight and analysis of the Norwegian foodservice market over the next five years (2016-2021) and acts as a vital point of reference for operators or suppliers.

In particular, this report provides the following analysis:
  • Overview of the Norwegian macro-economic landscape: Detailed analysis of current macro-economic factors and their impact on the Norwegian foodservice market, including GDP per capita, consumer price index, population growth and annual household income distribution.
  • Growth Dynamics: In-depth data and forecasts of key channels (QSR, FSR, Coffee & Tea Shops, and Pubs, Clubs & Bars) within Norway’s foodservice market, including the value of the market, number of transactions, number of outlets and average transaction price.
  • Customer Segmentation: identify the most important demographic groups, buying habits and motivations that drive out-of-home meal occasions among segments of the Norwegian population.
  • Key Players: Overview of market leaders within the three major channels including business descriptions and number of outlets.
Companies mentioned in this report: Big Bite, Burger King, Egon, Espresso House, McDonald's Corporation, NorgesGruppen, Pizzabakeren, Restaurant Brands International, Starbucks Corporation, Stockfleth AS, Subway, Wayne's Coffee.

Scope
  • Families are the most frequent visitors to the QSR channel, and appealing to children is therefore a key driver of growth. Consumer groups that are typically associated with convenience-seeking behavior currently under-trade in the channel, as they are won over by better quality options elsewhere, most notably casual dining FSR.
  • Casual dining is set to be a key driver of growth in the FSR channel to 2021, as more consumers trade up from QSR to higher-quality FSR. Delivery and takeaway provision is also forecast to grow ahead of the wider channel, in step with this trend toward good-value, high quality convenience.
  • Consumers currently rely on coffee and tea shops as a ‘third space’, distinct from both work and home, and typically opt to dine-in. Demand for more convenience is, however, rising in the channel, and the delivery/takeaway sector is expected to grow ahead of the wider channel to 2021.
Reasons to buy
  • Specific forecasts of the foodservice market over the next five years (2016-2021) will give readers the ability to make informed business decisions through identifying emerging/declining markets.
  • Consumer segmentation detailing the desires of known consumers among all major foodservice channels (QSR, FSR, Coffee & Tea Shops, and Pubs, Clubs & Bars) will allow readers understand the wants and needs of their target demographics.
  • Relevant case studies will allow readers to learn from and apply lessons discovered by emerging and major players within Norway’s foodservice market.
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Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • Big Bite
  • Burger King
  • Egon
  • Espresso House
  • McDonald's Corporation
  • NorgesGruppen
  • MORE
Introduction
Report Guide
Executive Summary

Macroeconomic Context
GDP and Consumer Price Index
Population and demographic highlights
Annual household income distribution

Introducing the Consumer Segments
Consumer segment profiles and key identification metrics
Segment engagement overview in four key profit sector channels

Profit Sector Metrics
Key metric highlights
Value share and growth by channel
Outlets and transactions growth by channel
Operator buying volumes and growth by channel
Channel historic and future growth dynamics
Outlet type and type of ownership growth dynamics

Profit Sector by Channel

Quick Service Restaurants (QSR)
Summary and key take-out
Metrics
Key players
Key consumers
Why?
What?
Where?
What next?

Full Service Restaurants (FSR)
Summary and key take-out
Metrics
Key consumers
Why?
What?
Where?
What next?

Coffee and Tea Shops
Summary and key take-out
Metrics
Key players
Key consumers
Why?
What?
Where?
What next?

Pubs, Clubs and Bars
Summary and key take-out
Metrics
Key consumers
Why?
What?
Where?
What next?

Cost Sector Metrics
Cost operator trends - historic and future growth
Data and channel share breakdown

Appendix
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  • Big Bite
  • Burger King
  • Egon
  • Espresso House
  • McDonald's Corporation
  • NorgesGruppen
  • Pizzabakeren
  • Restaurant Brands International
  • Starbucks Corporation
  • Stockfleth AS
  • Subway
  • Wayne's Coffee
Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown
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