Top Growth Opportunities: Bakery & Cereals in Saudi Arabia

  • ID: 4396740
  • Report
  • Region: Saudi Arabia
  • 113 pages
  • GlobalData
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FEATURED COMPANIES

  • Al Rasheed Food Co
  • Almarai
  • Americana Group
  • Chipita S.A.
  • Le Saffre
  • Switz group
  • MORE
Top Growth Opportunities: Bakery & Cereals in Saudi Arabia

Summary

Saudi Arabia ranks sixth among the Bakery & Cereals markets in the top 10 countries in terms of per capita expenditure (in US dollar terms), larger than Singapore, the UAE, Malaysia, Japan, and China. The per capita expenditure on bakery and cereal products grew at a modest rate in US dollar terms in the last five years and is expected to grow at a CAGR of 4.8% during 2016-2021.

Saudi Arabian Bakery & Cereals market recorded high growth at a CAGR of 6.0% during 2011-2016. An increasing employment rate, coupled with long working hours, is influencing the demand for portable and quick to consume breakfast snacking options.

Saudi Arabian Bakery & Sales market will continue to see strong growth during the next five years, driven by a young, Westernizing demographic base who are looking increasingly to this category for both indulgent bakery products and more health-oriented breakfast cereal products. Consequently, the market is forecast to register growth at a CAGR of 6.5% during 2016-2021 when compared to 2011-2016.

Bread & Rolls, the largest value category in the Saudi Arabian Bakery & Cereals market, recorded strong growth at a CAGR of 7.8% during 2011-2016 and is forecast to register faster growth at a CAGR of 8.6% in the next five years. Cakes, Pastries & Sweet Pies, the second largest value category, recorded a CAGR of 6.3% during 2011-2016 and are expected to record growth at a CAGR of 5.6% during 2016-2021. Cereal Bars, one of the smallest value categories is forecast to register the fastest growth at a CAGR of 9.0% during the same period. On the other hand, Morning Goods and Savory Biscuits are expected to register the slowest growth at a CAGR of 1.3% each during the forecast period.

The report "Top Growth Opportunities: Bakery & Cereals in Saudi Arabia", identifies the key demographic groups driving consumption, and what motivates their consumption. When combined with an in-depth study of market and category dynamics, readers are able to identify key opportunities, and what they need to do in order to target them.

The report uses a unique method of quantifying consumer trends to highlight the degree of influence they have on consumption within the category. The report also identifies the most important trends within the market and shows whether beliefs over what influences consumer behavior within the category are accurate.

In particular, this report provides the following:
  • Key consumer demographic groups driving consumption within the Saudi Arabian market. The figures showcase the number of times consumers of specific ages and gender consume Bakery & Cereals, as well as identifying whether these demographic groups "over" consume in the category (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall).
  • A study of market value and volumes over 2011-2016 for Saudi Arabia, supplemented with category, brand and packaging analysis that shows the current state of the market, and how it will evolve over the 2016-2021 period.
  • The degree of influence that the 20 key consumer trends identified have on Bakery & Cereals consumption volumes, with granular analysis on the extent that degree of influences varies between gender and age group.
  • Insight into the implications behind the data, and analysis of how the consumer needs will evolve in the short-to-medium term future.
Companies mentioned in this report: Mondelez International, Inc., Al Rasheed Food Co, Switz group, The Kellogg Company, Cereal Partners Worldwide S.A., Almarai, Chipita S.A., Americana Group, United Food Industries Corporation Ltd., Le Saffre.

Scope
  • The Saudi Arabian Bakery & Sales market will continue to see strong growth during the next five years, driven by a young, Westernizing demographic.
  • The per capita expenditure on bakery and cereal products grew at a modest rate in US dollar terms in the last five years.
  • Greater rates of value growth than volume growth are evidence of a market that is increasing in average price, and is therefore becoming more premium.
  • In most categories, the Saudi Bakery & Cereals Markets is fairly fragmented.
Reasons to buy
  • This report brings together consumer analysis and market data to provide actionable insight into the behavior of Saudi Arabia's Bakery & Cereals consumers.
  • This is based on the author's unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Bakery & Cereals sector.
  • Category, brand, and packaging dynamics are also examined. This allows product and marketing strategies to be better aligned with the leading trends in the market.
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Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • Al Rasheed Food Co
  • Almarai
  • Americana Group
  • Chipita S.A.
  • Le Saffre
  • Switz group
  • MORE
1. Introducing a top growth market for Bakery & Cereals
Top 10 global growth opportunities scores
Top global issues
Assessment against global strategic issues
Strategic issues map
Predicted future issues for the global sector
Reward and risk assessment
Opportunity score - overview
Consumer spending trends - peer group comparisons
Political, Economic, Social, and Technological: Analysis
Enablers and inhibitors of growth
Rewards and opportunities for growth
Summary of the market

2. Market insight - identifying the opportunities to move into
Market growth by category
Value growth of the market
Volume growth of the market
Level of premiumization by category
Category analysis - key drivers of change

3. Retail and distribution insight - key channels and retailers driving growth
Bakery & Cereals retail channel share
Key Retail Channel trends
Routes to market
Drivers of change in the sector

4. Company and brand insight - the competitive landscape defined
Category fragmentation
Company and brand strength
Private label penetration
Brand share by leading supplier
International and domestic brand analysis
Company and brand strength summary

5. Consumer insight - who, what, when, where and why
Strategic issues map
Key consumer driver implications
Key consumers trends
Consumer groups
Key Health & Wellness trends
Penetration of Health and Wellness claims by category
Consumer trends summary

6. Product and packaging insights
Key Product Insights
Trends and strategic issues - other notable product trends
Key product innovation case studies
Key Packaging Insights
Packaging Trends and strategic issues
Product launch key takeouts

7. White spaces and innovation opportunities - space to move into
Growth segments to target
Consumer spaces to target
Segment opportunities
Product launch key takeouts
Key recommendations

8. Appendix and Definitions

List of Tables
Visualization of 10 countries growth opportunities
Visualization of 10 countries growth opportunities (continued)
Reward and risk assessment
Market value and split, 2011-2021
Winners and losers by category, value, 2016-2021
Winners and losers by category, volume, 2016-2021
Private label growth compared to brands by category (in value terms), in Saudi Arabia’s Bakery & Cereals market, 2011-2016
Top five international Bakery & Cereals brands
Top five domestic Bakery & Cereals brands
Consumption volume shares by consumer group, 2016
Top categories by volume and CAGR, 2011-2016

List of Figures
Map of top opportunity markets
Map of top global issues
Global issue web
Strategic issues map
Average consumer spend, peer group comparisons, 2011-2021
Market value and split, 2011-2021
Value growth by category, 2011-2016 and 2016-2021
Value market growth by category, 2011-2021
Winners and losers by category, volume, 2016-2021
Volume growth by category, 2011-2016 and 2016-2021
Winners and losers by category, volume, 2016-2021
Value and volume growth by category, 2011-2021
Fragmentation by category, 2011-2016
Private label penetration and CAGR, 2011-2016
Cumulative value share by brand, 2016
Contribution to value change by Health & Wellness claim
Top five Health & Wellness positioning in 2016 by value (Million US$) for Saudi Arabia’s Bakery & Cereals market
Packaging materials volume share, 2016 & 2021
Packaging closure materials volume share, 2016 & 2021
Projected CAGR for top five categories by value, 2016-
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  • Mondelez International Inc.
  • Al Rasheed Food Co
  • Switz group
  • The Kellogg Company
  • Cereal Partners Worldwide S.A.
  • Almarai
  • Chipita S.A.
  • Americana Group
  • United Food Industries Corporation Ltd.
  • Le Saffre
Note: Product cover images may vary from those shown
5 of 4
Note: Product cover images may vary from those shown
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