Top Growth Opportunities: Bakery & Cereals in Canada

Top Growth Opportunities: Bakery & Cereals in Canada

Summary

Top Growth Opportunities for Bakery & Cereals in Canada provides recommended actions and detailed analysis of how to target the best growth opportunities for Bakery & Cereals producers and retailers. Readers can understand what categories, channels, companies, and consumers will drive the success of Bakery & Cereals markets in Canada through the author's detailed and robust data, expert insight, and case studies.

The author's Top Growth Opportunity reports use a risk versus reward opportunity model to identify the best growth markets for Bakery & Cereals producers. Through this in-depth study of market and category dynamics, readers are able to identify key opportunities, and what they need to do in order to target them.

Top Growth Opportunities for the Bakery & Cereals in Canada, 2019 provides an overview of the Bakery & Cereals market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. the author's proprietary Risk vs Reward Opportunity model pinpoints the best growth opportunities for Bakery & Cereals producers, suppliers and retailers by combining robust, granular data and expert insight. The report uses this framework to identify the best opportunities, analyze white spaces in the market, and outline new product development that will effectively target the most pertinent consumer need states. These are combined to offer strategic recommendations to capitalize on evolving consumer landscapes.

Get access to -

• Key consumer demographic groups driving consumption within the Canadian market. Improve your consumer targeting by understanding who is driving the market, what they want, and why
• A study of market value and volumes over 2013-2018 for Canada supplemented with category, brand and packaging analysis that shows the current state of the market, and how it will evolve over the 2019-2023 period
• White space analysis, to pinpoint attractive spaces in the market and the key actions to take
• Insight into the implications behind the data, and analysis of how the consumer needs will evolve in the short-to-medium term future
• Examples of international and regional product innovation targeting key consumer needs

Scope

• The Canadian bakery & cereals sector was led by the bread & rolls category, which accounted for a value share of 21.1% in 2018.
• The increasing premiumization is driven by increasing disposable incomes as employment rises, allowing consumers to treat themselves to more indulgent products.
• Players such as Walmart are investing in technological advancements in order to enhance the shopping experience for consumers, aiming to bring together their physical shops and online marketplace to make shopping easier.
• The low value share of domestic brands compared to international demonstrates the ability of international companies to meet the local needs of Canadian consumers and deliver value for money.

Reasons to Buy

• This report brings together consumer analysis and market data to provide actionable insight into the behavior of the Canadian Bakery & Cereals consumers.
• This is based on the author's unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Bakery & Cereals sector. Category, brand, and packaging dynamics are also examined. This allows product and marketing strategies to be better aligned with the leading trends in the market.