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Top Growth Opportunities: Bakery & Cereals in Singapore

  • ID: 4399833
  • Report
  • Region: Singapore
  • 69 pages
  • GlobalData
1h Free Analyst Time

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  • Cereal Partners Worldwide
  • Mondelez International
  • Pepsi Co
  • QAF Limited
  • The Kellogg Company
  • MORE
Top Growth Opportunities: Bakery & Cereals in Singapore


Top Growth Opportunities for Bakery & Cereals in Singapore provides recommended actions and detailed analysis of how to target the best growth opportunities for Bakery & Cereals producers and retailers. Readers can understand what categories, channels, companies, and consumers will drive the success of Bakery & Cereals markets in Singapore through the detailed and robust data, expert insight, and case studies.

Among the top 10 high-potential countries, the Singaporean bakery & cereals sector ranked fourth on the Opportunity Score and was valued at US$727.6 million in 2018. Supported by solid GDP growth of 3.1% in 2018 and continued positive macroeconomic performance, the Singaporean bakery & cereals sector is poised to witness value growth at a CAGR of 6% over 2018-2023. Nevertheless, problems persist with growing economic nationalism globally threatening Singapore's economic growth, disrupting its position as South East Asia's financial hub as trade becomes increasingly restricted and volatile.

Top Growth Opportunity reports use a risk versus reward opportunity model to identify the best growth markets for Bakery & Cereals producers. Through this in-depth study of market and category dynamics, readers are able to identify key opportunities, and what they need to do in order to target them.

Get access to -
  • Key consumer demographic groups driving consumption within the Singaporean market. Improve your consumer targeting by understanding who’s driving the market, what they want, and why
  • A study of market value and volumes over 2013-2018 for the Singaporean, supplemented with category, brand and packaging analysis that shows the current state of the market, and how it will evolve over the 2018-2023 period
  • White space analysis, to pinpoint attractive spaces in the market and the key actions to take
  • Insight into the implications behind the data, and analysis of how the consumer needs will evolve in the short-to-medium term future
  • Examples of international and regional product innovation targeting key consumer needs
  • Singapore is implementing its Industry 4.0 strategy, reinventing the county's manufacturing sector and setting it on the periphery of innovation-based and high-value production.
  • The Singaporean bakery & cereals sector registered strong value growth of 4.7% CAGR in US$ terms during 2013-2018, but grew even stronger in local currency terms at 6.3%.
  • Hypermarkets & Supermarkets have the highest share compared to any other channel in the bakery & cereals sector, but E-retailers are experiencing the fastest growth.
  • Consumers aged 25-34 years account for the highest shares of bakery & cereals consumption in Singapore across all categories, with consumers aged 35-44 coming a close second in regards to total consumption
Reasons to buy
  • This report brings together consumer analysis and market data to provide actionable insight into the behavior of the Singaporean Bakery & Cereals consumers.
  • This is based on the unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Bakery & Cereals sector.
  • Category, brand, and packaging dynamics are also examined. This allows product and marketing strategies to be better aligned with the leading trends in the market.
Note: Product cover images may vary from those shown
2 of 3


  • Cereal Partners Worldwide
  • Mondelez International
  • Pepsi Co
  • QAF Limited
  • The Kellogg Company
  • MORE
1. Introducing a top growth market for Bakery & Cereals
  • Top 10 global growth opportunities scores
  • Top global issues
  • Assessment against global strategic issues
  • Strategic issues map
  • Predicted future issues for the global sector
  • Reward and risk assessment
  • Opportunity score - overview
  • Consumer spending trends - peer group comparisons
  • Political, economic, social, and technological: analysis
  • Enablers and inhibitors of growth
  • Rewards and opportunities for growth
  • Summary of the market
2. Market insight - identifying the opportunities to move into
  • Market growth by category
  • Value growth of the market
  • Volume growth of the market
  • Level of premiumization by category
  • Category analysis - key drivers of change
3. Retail and distribution insight - key channels and retailers driving growth
  • Bakery & Cereals retail channel share
  • Key retail channel trends
  • Routes to market
  • Drivers of change in the sector
4. Company and brand insight - the competitive landscape defined
  • Category fragmentation
  • Company and brand strength
  • Private label penetration
  • Brand share by leading supplier
  • International and domestic trademark owner analysis
  • Company and brand strength summary
5. Consumer insight - who, what, when, where and why
  • Strategic issues map
  • Key consumer drivers
  • Key consumers trends
  • Consumer groups - key consumer targets
  • Key Health & Wellness trends
  • How Health & Wellness benefits will contribute to growth
  • Penetration of Health and Wellness claims by category
  • Consumer trends summary
6. Product and packaging insights
  • Key product insights
  • Trends and strategic issues - other notable product trends
  • Key product innovation case studies
  • Key packaging insights
  • Trends and strategic issues
  • Product launch key takeouts
7. White spaces and innovation opportunities - space to move into
  • Growth segments to target
  • Segment focus - opportunities
  • Consumer spaces to target
8. Appendix and definitions

List of Tables
  • Visualization of 10 countries growth opportunities
  • Reward and risk assessment
  • Market value and split, 2013-2023
  • Winners and losers by category, value, 2018-2023
  • Winners and losers by category, volume, 2018-2023
  • Bakery & Cereals category fragmentation, 2018
  • Private label growth compared to brands by category (in value terms)
  • Top Bakery & Cereals trademark owners (international and domestic)
  • Key consumption volume shares by consumer group, 2018
  • Top categories by volume and CAGR, 2013-2018
  • Average price change by brand, 2018
List of Figures
  • Map of top opportunity markets
  • Map of top global issues
  • Global issue web
  • Strategic issues map
  • Average consumer spend, peer group comparisons, 2013-2023
  • Market value and split, 2013-2023
  • Value growth by category, 2013-2018 and 2018-2023
  • Value market growth by category, 2013-2023
  • Volume growth by category, 2013-2023
  • Value and volume growth by category, 2013-2023
  • Private label penetration and CAGR, 2013-2018
  • Cumulative value share by brand, 2018
  • Contribution to value change by Health & Wellness claim
  • Top Health & Wellness positioning in 2018 by value (US$ million)
  • Pack material dynamics, million pack units
  • Closure material dynamics, million pack units
  • Projected CAGR for top five categories by value, 2018-2023
  • Cookies (sweet biscuits) volume consumed by males (million kg), 2011-2016
  • Bakery & Cereals volume consumed by 25-34 year olds (million kg), 2011-2016
Note: Product cover images may vary from those shown
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4 of 3
  • Mondelēz International
  • Cereal Partners Worldwide
  • The Kellogg Company
  • Pepsi Co
  • QAF Limited
  • Auric Pacific Group Limited
Note: Product cover images may vary from those shown