Top Growth Opportunities: Bakery & Cereals in Singapore

  • ID: 4399833
  • Report
  • Region: Singapore
  • 134 pages
  • GlobalData
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FEATURED COMPANIES

  • 7-Eleven
  • ColdStorage
  • Giant
  • Kelsen Group
  • Pepesico
  • QAF Limited
  • MORE
Top Growth Opportunities: Bakery & Cereals in Singapore

Summary

Singapore ranks seventh amongst the top ten Bakery & Cereals markets in terms of per capita expenditure (in US$ terms), larger than the UAE, Malaysia, and China. Per-capita expenditure on Bakery & Cereal products in US$ terms grew by 3.1% in the last five years. Expenditure is expected to grow at a strong CAGR of 5.4% during 2016-2021.

In 2016, Singaporean’s Bakery & Cereals market was worth US$632.6 Million, up from US$503.0 Million in 2011, having registered a CAGR of 4.7% over 2011-2016. Singapore ranks seventh amongst the top ten Bakery & Cereals markets in terms of per capita expenditure (in US$ terms), larger than the UAE, Malaysia, and China. The per capita expenditure on Bakery & Cereal products in US$ terms grew by 3.1% over 2011-2016.

Singapore’s Bakery & Cereals market is expected to be worth US$867.2 Million by 2021, and will register a CAGR of 6.5% over 2016-2021. The per capita expenditure on Bakery & Cereal products in US$ terms is expected to grow at a strong CAGR of 5.4% during 2016-2021. High growth in the forecast period can be attributed to the rising demand for convenient food options.

Singaporean Bakery & Cereals market is led by the Bread & Rolls and Cookies (Sweet Biscuits) categories in value terms, which grew at a CAGR of 5.8% and 2.7% respectively, during 2011-2016 and are expected to grow at CAGRs of 7.2% and 4.9% respectively, in the next five years. The Breakfast Cereals category, which grew at a CAGR of 6.8% during 2011-2016, will continue to be the fastest growing category, with a CAGR of 8.3% over 2016-2021. The Cereal Bars category is forecast to register a CAGR of 8.1% during 2016-2021. The Baking Mixes category is expected to register the slowest growth at a CAGR of 4.3% during the same period.

The report "Top Growth Opportunities: Bakery & Cereals in Singapore" provides recommended actions and detailed analysis of how to target the best growth opportunities for Bakery & Cereal producers and retailers. Readers can understand what categories, channels, companies, and consumers will drive the success of Bakery & Cereal markets in Singapore through our detailed and robust data, expert insight, and case studies.

In particular, this report provides the following:
  • Key consumer demographic groups driving consumption within Singapore market. Improve your consumer targeting by understand who’s driving the market, what they want, and why.
  • A study of market value and volumes over 2011-2016 for Singapore, supplemented with category, brand and packaging analysis that shows the current state of the market, and how it will evolve over the 2016-2021 period.
  • White space analysis, to pinpoint attractive spaces in the market and the key actions to take.
  • Insight into the implications behind the data, and analysis of how the consumer needs will evolve in the short-to-medium term future.
  • Examples of international and US-specific product innovation targeting key consumer needs.
Companies mentioned in this report: FairPrice & Fairprice Xtra, ColdStorage, Sheng Siong, Giant, Market Place, 7-Eleven, Cheers, Giant Express, FairPrice Finest, QAF Limited, Auric Pacific Group Limited, Mondelez International, Inc, Cereal Partners Worldwide SA, Khong Guan Biscuit Factory (S) Pte, Ltd, The Kellogg Company, Kelsen Group, Post Holdings Inc, Pepesico, Hup Seng Perusahaen Makanan (M) Sdn Bhd.

Scope
  • Despite having the smallest market value among the countries studied, Singapore’s Bakery & Cereals market is stable and growing steadily, with a forecast CAGR of 6.5% over 2016-2021. This growth is underpinned by a number of factors, including the country’s economy, developed retail market, and favorable import conditions.
  • Singapore ranks seventh amongst the top ten Bakery & Cereals markets in terms of per capita expenditure (in US$ terms), larger than the UAE, Malaysia, and China.
  • The Singaporean Bakery & Cereals market is led by the Bread & Rolls and Cookies (Sweet Biscuits) categories in value terms, which grew at a CAGR of 5.8% and 2.7% respectively, during 2011-2016 and are expected to grow at CAGRs of 7.2% and 4.9% respectively, in the next five years.
Reasons to buy
  • This report brings together consumer analysis and market data to provide actionable insight into the behavior of Singapore Bakery & Cereal consumers.
  • This is based on unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Baekry & Cereal sector.
  • Category, brand, and packaging dynamics are also examined. This allows product and marketing strategies to be better aligned with the leading trends in the market.
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Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • 7-Eleven
  • ColdStorage
  • Giant
  • Kelsen Group
  • Pepesico
  • QAF Limited
  • MORE
1. Introducing a top growth market for Bakery & Cereals
Top 10 global growth opportunities scores
Top global issues
Assessment against global strategic issues
Strategic issues map
Predicted future issues for the global sector
Reward and risk assessment
Opportunity score - overview
Consumer spending trends - peer group comparisons
Political, Economic, Social, and Technological Analysis
Enablers and inhibitors of growth
Rewards and opportunities for growth
Summary of the market

2. Market insight - identifying the opportunities to move into
Market growth by category
Value growth of the market
Volume growth of the market
Level of premiumization by category
Category analysis - key drivers of change

3. Retail and distribution insight - key channels and retailers driving growth
Bakery & Cereals retail channel share
Key Retail Channel trends
Routes to market
Drivers of change in the sector

4. Company and brand insight - the competitive landscape defined
Category fragmentation
Company and brand strength
Private label penetration
Brand share by leading supplier
International and domestic brand analysis
Company and brand strength summary

5. Consumer insight - who, what, when, where and why
Strategic issues map
Key consumer driver implications
Key consumers trends
Consumer groups
Key Health & Wellness trends
How Health &Wellness benefits will contribute to growth
Penetration of Health and Wellness claims by category
Consumer trends summary

6. Product and packaging insights
Key Product Insights
Trends and strategic issues - other notable product trends
Product & Packaging insights - Key product innovation case studies
Key product innovation case studies
Key Packaging Insights
Trends and strategic issues
Product launch key takeouts

7. White spaces and innovation opportunities - space to move into
Growth segments to target
Consumer spaces to target
Segment opportunities
Product launch key takeouts
Key recommendations

8. Appendix and Definitions

List of Tables
Visualization of 10 countries growth opportunities
Visualization of 10 countries growth opportunities (continued)
Reward and risk assessment
Market value, 2011-2021
Winners and losers by category, value, 2016-2021
Winners and losers by category, volume, 2016-2021
Key consumption volume shares by consumer group, 2016
Top categories by volume and CAGR, 2011-2016

List of Figures
Map of top opportunity markets
Map of top global issues
Global issue web
Strategic issues map
Average consumer spend, peer group comparisons, 2011-2021
Market value, 2011-2021
Value growth by category, 2011-2016 and 2016-2021
Value market growth by category, 2011-2021
Volume growth by category, 2011-2021
Value and volume growth by category, 2011-2021
Fragmentation by category, 2011-2016
Private label penetration and CAGR, 2011-2016
Cumulative value share by brand, 2016
Bakery & Cereals in Singapore - Contribution to value change by Health & Wellness claim
Penetration of Health and Wellness claims by category, 2016
Packaging materials volume share, 2016 & 2021
Packaging closure materials volume share, 2016 & 2021
Projected CAGR for top five categories by value, 2016-
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  • FairPrice & Fairprice Xtra
  • ColdStorage
  • Sheng Siong
  • Giant
  • Market Place
  • 7-Eleven
  • Cheers
  • Giant Express
  • FairPrice Finest
  • QAF Limited
  • Auric Pacific Group Limited
  • Mondelez International Inc
  • Cereal Partners Worldwide SA
  • Khong Guan Biscuit Factory (S) Pte Ltd
  • The Kellogg Company
  • Kelsen Group
  • Post Holdings Inc
  • Pepesico
  • Hup Seng Perusahaen Makanan (M) Sdn Bhd
Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown
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