The increasing cost of healthcare facilities is fuelling up the health-related concerns among consumers, thus, growing the demand for nutritive foods, like dietary supplements, etc. Further, the growing demand for nutritive food is expected to complement the growth of the natural vitamin E market.
Growth in the Demand for Natural Vitamins Supplements
Owing to the fact that diet has a close relation with one’s health, therefore, consumers are getting conscious about the same. This rising trend has boosted the sales rate of nutritive food. The natural vitamin E is one among the major ingredients in most of the nutritive food, as it balances cholesterol, helps in fighting free radicals, repairs skin, lowers the risk of cancer, and increases muscle strength, among others. The natural vitamin E is primarily found in vegetable food. However, liver contains quite a lot of vitamin E. Other natural vitamin E sources include food like: fats , corn products, eggs, cheese, oily fish, and milk. The growing demand for natural food supplements and rising awareness among consumers, regarding the benefits associated with natural vitamin E, is driving the market.
Use of Natural Vitamin E in Cosmetics Grows at a Faster Rate
Natural vitamin E has a variety of applications, such as the usage as a dietary supplement, fortified/functional food and beverages, pharmaceuticals, cosmetics, and animal feed. The cosmetic sector is expected to grow at a faster rate, during the forecast period. Vitamin E supplementation has called attention to erroneous assumptions by the supplementation industry. Generally, vitamin E comes in eight different forms, all of which are derived from plants. The eight E’s are divided into two classes, namely, tocopherol & tocotrienol, each of them consists of four types of natural vitamin E that are Alpha, Beta, Gama, and delta. Delta- and gamma-tocotrienols are the most active forms, as they offer great health benefits.
The alpha-tocopherol is the least preferred form among all, due to its interfering characteristic. The absorption of other forms of natural vitamin E, including other tocopherols and tocotrienols are needed for heart and cognitive health. A growing demand for livestock directly translates into the increasing demand for animal feed and animal feed additives, such as vitamins.
North America to Dominate the Global Natural Vitamin E Market
The prices associated with Natural vitamin E have increased, globally. As of 2016, North America, followed by Europe, dominated the global market, due to the increasing applications of natural vitamin E in food, as it contains cholesterol balancing agent, and cosmetics, as an anti-ageing agent. High R&D activities by the major players in the region, in terms of pharmaceutical applications, are expected to drive the market. The United States is the largest market in North America. Owing to the growing preferences for healthy food, Asia-Pacific is expected to witness the highest growth rate, during the forecast period.
MAJOR PLAYERS: BASF SE, DSM N.V., ARCHER DANIELS MIDLAND COMPANY, NUTRALLIANCE, VITAE CAPS, SIGMA-ALDRICH CO. LLC., CARGILL, INCORPORATED, AMERICAN RIVER NUTRITION, LTD., VANCE GROUP, EXCEL VITE, INC., CAYMAN CHEMICALS, PARACHEM FINE & SPECIALTY CHEMICALS, OROCHEM, DAVOS LIFE SCIENCES, and EISAI FOOD & CHEMICAL CO., amongst others.
Owing to the growing demand for natural vitamin E in many of the foods products, these companies focus on capacity expansion.
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- Market outlook, with the recent trends and Porter’s five forces analysis
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- Market segmentation analysis, including qualitative and quantitative research, incorporating the impact of economic and non-economic aspects
- Country-level analysis, integrating the demand and supply forces that are influencing the market growth
- Competitive landscape incorporating the market share of major players, along with the key strategies that were adopted by them in the past five years
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1.1 Key Deliverables of the Study
1.2 Study Assumptions
1.3 Market Definitions
2. Research Approach and Methodology
2.2 Research Design
2.3 Study Timelines
2.4 Study Phases
2.4.1 Secondary Research
2.4.2 Discussion Guide
2.4.3 Market Engineering & Econometric Modelling
2.4.4 Expert Validation
3. Market Overview
3.1 Consumer Behavioural Analysis
3.2 Market Trends
3.3 Market Dynamics
188.8.131.52 Increased Demand for Natural Vitamins and Antioxidant Supplements
184.108.40.206 Growing Aging Population and Health Issues Among Consumers
220.127.116.11 Changing Consumer Eating Patterns Towards Antioxidant Rich Diet
18.104.22.168 Increasing Price for Natural Source Vit E & Supply Fluctuation
22.214.171.124 Intense Competition from Players
126.96.36.199 Growing Fortified Food Market in Developing Region to Reduce Vit E Deficiency
3.3.4 Porter's Five Forces Analysis
188.8.131.52 Bargaining Power of Suppliers
184.108.40.206 Bargaining Power of Buyers
220.127.116.11 Threat of New Entrants
18.104.22.168 Threat of Substitute Products & Services
22.214.171.124 Degree of Competition
4. Market Segmentation
4.1 By Product Type (Market Trend, Consumption, Demand Analysis, Market Sizing & Forecast)
4.2 By Application Type (Market Trend, Consumption, Demand Analysis, Market Sizing & Forecast)
4.2.1 Dietary Supplements
4.2.2 Fortified/Functional Food & Beverages
4.2.5 Animal Feed
4.3 By Type (Market Trend, Demand Analysis, Market Sizing & Forecast for Tocopherol & Tocotrienol forms)
4.4 By Source (Market Trend, Demand Analysis, Market Sizing & Forecast for Tocopherol & Tocotrienol forms)
4.4.1 Soybean oil
4.4.2 Rapeseed oil
4.4.3 Sunflower oil
4.5 By Geography (Market Trend, Demand, Market Size & Forecast of Form Type by each Country and by Geography)
4.5.1 North America (Market Trend, Demand, Market Size & Forecast of Form Type, by Country)
126.96.36.199 United States
4.5.2 Europe (Market Trend, Demand, Market Size & Forecast of Form Type, by each Country and by Geography)
188.8.131.52 United Kingdom
4.5.3 Asia-Pacific (Market Trend, Demand, Market Size & Forecast of Form Type, by each Country and by Geography)
4.5.4 South America (Market Trend, Demand, Market Size & Forecast of Form Type, by each Country and by Geography)
4.5.5 Africa (Market Trend, Demand, Market Size & Forecast of Form Type by, each Country and by Geography)
184.108.40.206 South Africa
5. Competitive Landscape
5.1 Strategy Adopted by Key Players
5.2 Most Active Companies in the Past Five Years
5.3 Market Share Analysis
6. Company Profiles
6.1 BASF SE
6.2 DSM N.V.
6.3 Archer Daniels Midland Company
6.5 Vitae Caps
6.6 Sigma-Aldrich Co. LLC.
6.7 Cargill, Incorporated
6.8 American River Nutrition, Ltd.
6.9 Vance Group
6.10 Excel Vite, Inc.
6.11 Cayman Chemicals
6.12 Parachem Fine & Specialty Chemicals
6.14 Davos Life Sciences
6.15 Eisai Food & Chemical Co.
- BASF SE
- DSM N.V.
- Archer Daniels Midland Company
- Vitae Caps
- Sigma-Aldrich Co. LLC
- Cargill Incorporated
- American River Nutrition Ltd.
- Vance Group
- Excel Vite Inc.
- Cayman Chemicals
- Parachem Fine & Specialty Chemicals
- Davos Life Sciences
- Eisai Food & Chemical Co.